--- title: "Hasbro vs Nerf: Which is searched more in Australia?" description: "Is Hasbro or Nerf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/hasbro-vs-nerf" publisher: "Brandwave" --- # Hasbro vs Nerf: Which is searched more in Australia? Is Hasbro or Nerf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hasbro and Nerf - **Competitive set**: Toy brands - **Market**: Australia - **Month measured**: Sep 2026 - **Hasbro Share of Search**: 0.84% - **Nerf Share of Search**: 1.3% ## Is Hasbro or Nerf more popular in search? - In September 2026, Nerf had more branded searches than Hasbro among toy brands in Australia. Nerf had about 5,400 branded searches, while Hasbro had 3,600. Nerf made up 1.3% of all toy brand searches we track, and Hasbro accounted for 0.84%. - Nerf was ahead of Hasbro in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hasbro’s share of searches among toy brands in Australia moved from 0.79% to 0.84%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Nerf’s share of searches among toy brands in Australia moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 5.4K. ## Top toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hasbro and Nerf were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LEGO | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hot Wheels | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Barbie | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Playmobil | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Squishmallows | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Fisher-Price | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Hasbro | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | VTech | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Nerf | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Connetix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MAGNA-TILES | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Melissa & Doug | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ravensburger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tender Leaf Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toy brands - Asked ChatGPT "What are the most popular toy brands in Australia?": 1. LEGO, 2. Barbie, 3. Hot Wheels, 4. Playmobil, 5. Squishmallows, 6. Fisher-Price, 7. Hasbro, 8. VTech, 9. Nerf - Asked ChatGPT "What are the best educational toys for toddlers?": 1. LEGO - Asked ChatGPT "Which toys do kids want most this year?": 1. LEGO - Searched Google, AI Overview "toys": 1. LEGO, 2. Hot Wheels - Searched Google, AI Overview "kids toys": named none of the brands we track Not named in any answer: Connetix, MAGNA-TILES, Melissa & Doug, Ravensburger and Tender Leaf Toys. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia toy brands in September 2026? - In September 2026, Hasbro rose from 11th to 10th among toy brands in Australia. ## Month by month | Month | Hasbro estimated searches | Hasbro Share of Search | Hasbro rank | Nerf estimated searches | Nerf Share of Search | Nerf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.79% | 11 | 5.4K | 1.2% | 8 | | Nov 2025 | 3.6K | 0.55% | 12 | 6.6K | 1% | 9 | | Dec 2025 | 2.9K | 0.4% | 12 | 6.6K | 0.9% | 9 | | Jan 2026 | 3.6K | 0.63% | 10 | 5.4K | 0.95% | 7 | | Feb 2026 | 2.9K | 0.71% | 11 | 4.4K | 1.1% | 7 | | Mar 2026 | 2.9K | 0.7% | 11 | 4.4K | 1.1% | 8 | | Apr 2026 | 3.6K | 0.88% | 10 | 4.4K | 1.1% | 8 | | May 2026 | 3.6K | 0.87% | 10 | 4.4K | 1.1% | 8 | | Jun 2026 | 3.6K | 0.85% | 10 | 4.4K | 1% | 9 | | Jul 2026 | 4.4K | 1% | 7 | 4.4K | 1% | 8 | | Aug 2026 | 3.6K | 0.73% | 11 | 5.4K | 1.1% | 7 | | Sep 2026 | 3.6K | 0.84% | 10 | 5.4K | 1.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Hasbro’s and Nerf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hasbro**: Measured on the search term “hasbro”. - **Nerf**: Measured on the search term “nerf”. - [Hasbro profile](/demand/au/brands/hasbro) - [Nerf profile](/demand/au/brands/nerf) - [All toy brands in Australia](/demand/au/categories/au-toy-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hasbro or Nerf more popular in search? In September 2026, Nerf had more branded searches than Hasbro among toy brands in Australia. Nerf had about 5,400 branded searches, while Hasbro had 3,600. Nerf made up 1.3% of all toy brand searches we track, and Hasbro accounted for 0.84%. ## Cite this page Brandwave. "Hasbro vs Nerf: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/hasbro-vs-nerf This page is also available as HTML at https://gobrandwave.com/demand/au/compare/hasbro-vs-nerf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.