--- title: "Harris Farm Markets vs Woolworths: Which is searched more in Australia?" description: "Is Harris Farm Markets or Woolworths more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/harris-farm-vs-woolworths-supermarkets" publisher: "Brandwave" --- # Harris Farm Markets vs Woolworths: Which is searched more in Australia? Is Harris Farm Markets or Woolworths more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Supermarkets set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harris Farm Markets and Woolworths - **Competitive set**: Supermarkets - **Market**: Australia - **Month measured**: Sep 2026 - **Harris Farm Markets Share of Search**: 1.2% - **Woolworths Share of Search**: 32.7% ## Is Harris Farm Markets or Woolworths more popular in search? - In September 2026, Woolworths had more branded searches than Harris Farm Markets among supermarkets in Australia. Woolworths had about 2.9 million branded searches, while Harris Farm Markets had 109,000. Woolworths made up 32.7% of all supermarket searches we track, and Harris Farm Markets accounted for 1.2%. - Woolworths was ahead of Harris Farm Markets in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Harris Farm Markets’ share of searches among supermarkets in Australia held steady at 1.2%, and its estimated monthly branded searches moved from 128K to 109K. - Across the 12 months ending September 2026, Woolworths’ share of searches among supermarkets in Australia moved from 34.6% to 32.7%, and its estimated monthly branded searches moved from 3.6M to 2.9M. ## Top supermarkets in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Woolworths appeared in all four answers. Harris Farm Markets was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Woolworths was listed before Harris Farm Markets in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Woolworths | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Coles | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Aldi | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Harris Farm Markets | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | IGA | 5th | 3 of 3 | 0 of 1 | 3 of 4 | ## Every AI answer about supermarkets - Asked ChatGPT "Which supermarket is cheapest in Australia?": 1. Aldi, 2. Woolworths, 3. Coles, 4. IGA - Asked ChatGPT "What are the best supermarkets in Australia?": 1. Aldi, 2. Woolworths, 3. Coles, 4. Harris Farm Markets, 5. IGA - Asked ChatGPT "What's the best supermarket in Australia for online grocery delivery?": 1. Woolworths, 2. Coles, 3. IGA, 4. Harris Farm Markets, 5. Aldi - Searched Google, AI Overview "grocery delivery": 1. Woolworths, 2. Coles, 3. Harris Farm Markets Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia supermarkets in September 2026? - In September 2026, Coles overtook Woolworths to become the leader among supermarkets in Australia, with 33.2% of the searches. - In September 2026, Woolworths lost share of searches among supermarkets in Australia, from 36.9% to 32.7%. - Estimated monthly branded searches for Harris Farm Markets in Australia fell 15.2% over 12 measured months, from 128K to 109K in September 2026. ## Month by month | Month | Harris Farm Markets estimated searches | Harris Farm Markets Share of Search | Harris Farm Markets rank | Woolworths estimated searches | Woolworths Share of Search | Woolworths rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 128K | 1.2% | 5 | 3.6M | 34.6% | 2 | | Nov 2025 | 132K | 1.3% | 5 | 3.6M | 34.5% | 2 | | Dec 2025 | 168K | 1.3% | 5 | 4.3M | 34.4% | 2 | | Jan 2026 | 132K | 1.2% | 5 | 4.3M | 38.3% | 1 | | Feb 2026 | 109K | 1.1% | 5 | 3.6M | 34.7% | 2 | | Mar 2026 | 128K | 1.1% | 5 | 4.3M | 38.9% | 1 | | Apr 2026 | 183K | 1.5% | 5 | 4.3M | 34.2% | 2 | | May 2026 | 128K | 1.3% | 5 | 3.6M | 37.3% | 1 | | Jun 2026 | 109K | 1.2% | 5 | 3M | 33.3% | 2 | | Jul 2026 | 113K | 1.3% | 5 | 2.9M | 32.8% | 2 | | Aug 2026 | 132K | 1.4% | 5 | 3.6M | 36.9% | 1 | | Sep 2026 | 109K | 1.2% | 5 | 2.9M | 32.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Harris Farm Markets’ and Woolworths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harris Farm Markets**: Measured on the search terms “harris farm” and “harris farm markets”, summed into one figure. - **Woolworths**: Measured on the search terms “woolworths” and “woolworths online”, summed into one figure. - [Harris Farm Markets profile](/demand/au/brands/harris-farm) - [Woolworths profile](/demand/au/brands/woolworths-supermarkets) - [All supermarkets in Australia](/demand/au/categories/au-supermarkets): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Harris Farm Markets or Woolworths more popular in search? In September 2026, Woolworths had more branded searches than Harris Farm Markets among supermarkets in Australia. Woolworths had about 2.9 million branded searches, while Harris Farm Markets had 109,000. Woolworths made up 32.7% of all supermarket searches we track, and Harris Farm Markets accounted for 1.2%. ## Cite this page Brandwave. "Harris Farm Markets vs Woolworths: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/harris-farm-vs-woolworths-supermarkets This page is also available as HTML at https://gobrandwave.com/demand/au/compare/harris-farm-vs-woolworths-supermarkets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.