--- title: "Harley-Davidson vs Honda Motorcycles: Which is searched more in Australia?" description: "Is Harley-Davidson or Honda Motorcycles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/harley-davidson-vs-honda-motorcycles" publisher: "Brandwave" --- # Harley-Davidson vs Honda Motorcycles: Which is searched more in Australia? Is Harley-Davidson or Honda Motorcycles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harley-Davidson and Honda Motorcycles - **Competitive set**: Motorcycle brands - **Market**: Australia - **Month measured**: Sep 2026 - **Harley-Davidson Share of Search**: 26% - **Honda Motorcycles Share of Search**: 10.4% ## Is Harley-Davidson or Honda Motorcycles more popular in search? - In September 2026, Harley-Davidson had more branded searches than Honda Motorcycles among motorcycle brands in Australia. Harley-Davidson had about 40,500 branded searches, while Honda Motorcycles had 16,100. Harley-Davidson made up 26% of all motorcycle brand searches we track, and Honda Motorcycles accounted for 10.4%. - Harley-Davidson was ahead of Honda Motorcycles in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorcycle brands in Australia moved from 28.6% to 26%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Honda Motorcycles’ share of searches among motorcycle brands in Australia moved from 11.2% to 10.4%, and its estimated monthly branded searches moved from 19.4K to 16.1K. ## Top motorcycle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Honda Motorcycles was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Harley-Davidson was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Honda Motorcycles was listed before Harley-Davidson in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kawasaki | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Honda Motorcycles | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Triumph | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Harley-Davidson | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Yamaha Motor | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | CFMOTO | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Royal Enfield | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Suzuki Motorcycles | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | KTM | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Ducati | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BMW Motorrad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about motorcycle brands - Asked ChatGPT "What's the best motorcycle brand for beginners in Australia?": 1. Honda Motorcycles, 2. Kawasaki, 3. Suzuki Motorcycles, 4. Royal Enfield - Asked ChatGPT "Which motorbike brand is most reliable?": 1. Honda Motorcycles, 2. Kawasaki - Asked ChatGPT "What are the best value motorcycles in Australia?": 1. Kawasaki, 2. CFMOTO, 3. Royal Enfield - Searched Google, AI Overview "motorcycles": 1. Yamaha Motor, 2. Honda Motorcycles, 3. Kawasaki, 4. Harley-Davidson, 5. Triumph, 6. KTM - Searched Google, AI Overview "motorbikes": 1. Triumph, 2. Harley-Davidson Not named in any answer: Ducati and BMW Motorrad. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia motorcycle brands in September 2026? - Estimated monthly branded searches for Harley-Davidson in Australia fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. - Estimated monthly branded searches for Honda Motorcycles in Australia fell 17% over 12 measured months, from 19.4K to 16.1K in September 2026. ## Month by month | Month | Harley-Davidson estimated searches | Harley-Davidson Share of Search | Harley-Davidson rank | Honda Motorcycles estimated searches | Honda Motorcycles Share of Search | Honda Motorcycles rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 28.6% | 1 | 19.4K | 11.2% | 3 | | Nov 2025 | 49.5K | 28.8% | 1 | 19.7K | 11.4% | 3 | | Dec 2025 | 49.5K | 31.3% | 1 | 16.1K | 10.2% | 4 | | Jan 2026 | 40.5K | 25.8% | 1 | 19.4K | 12.4% | 3 | | Feb 2026 | 40.5K | 26.6% | 1 | 19.4K | 12.7% | 3 | | Mar 2026 | 49.5K | 27% | 1 | 23.8K | 13% | 3 | | Apr 2026 | 40.5K | 23.1% | 1 | 23.8K | 13.6% | 3 | | May 2026 | 49.5K | 28.3% | 1 | 19.7K | 11.3% | 3 | | Jun 2026 | 40.5K | 26.8% | 1 | 16.1K | 10.6% | 3 | | Jul 2026 | 40.5K | 27.3% | 1 | 15.8K | 10.7% | 3 | | Aug 2026 | 40.5K | 25.9% | 1 | 16.1K | 10.3% | 4 | | Sep 2026 | 40.5K | 26% | 1 | 16.1K | 10.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Harley-Davidson’s and Honda Motorcycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harley-Davidson**: Measured on the search term “harley davidson”. - **Honda Motorcycles**: Measured on the search terms “honda motorbike” and “honda motorcycles”, summed into one figure. - [Harley-Davidson profile](/demand/au/brands/harley-davidson) - [Honda Motorcycles profile](/demand/au/brands/honda-motorcycles) - [All motorcycle brands in Australia](/demand/au/categories/au-motorcycle-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Harley-Davidson or Honda Motorcycles more popular in search? In September 2026, Harley-Davidson had more branded searches than Honda Motorcycles among motorcycle brands in Australia. Harley-Davidson had about 40,500 branded searches, while Honda Motorcycles had 16,100. Harley-Davidson made up 26% of all motorcycle brand searches we track, and Honda Motorcycles accounted for 10.4%. ## Cite this page Brandwave. "Harley-Davidson vs Honda Motorcycles: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/harley-davidson-vs-honda-motorcycles This page is also available as HTML at https://gobrandwave.com/demand/au/compare/harley-davidson-vs-honda-motorcycles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.