--- title: "Harcourts vs McGrath: Which is searched more in Australia?" description: "Is Harcourts or McGrath more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate agencies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/harcourts-vs-mcgrath" publisher: "Brandwave" --- # Harcourts vs McGrath: Which is searched more in Australia? Is Harcourts or McGrath more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate agencies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harcourts and McGrath - **Competitive set**: Real estate agencies - **Market**: Australia - **Month measured**: Sep 2026 - **Harcourts Share of Search**: 14.3% - **McGrath Share of Search**: 11.6% ## Is Harcourts or McGrath more popular in search? - In September 2026, Harcourts had more branded searches than McGrath among real estate agencies in Australia. Harcourts had about 22,200 branded searches, while McGrath had 18,100. Harcourts made up 14.3% of all real estate agency searches we track, and McGrath accounted for 11.6%. - Harcourts was ahead of McGrath in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Harcourts’ share of searches among real estate agencies in Australia moved from 13% to 14.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 12 months ending September 2026, McGrath’s share of searches among real estate agencies in Australia moved from 10.7% to 11.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, McGrath was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Harcourts was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Harcourts and McGrath were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray White | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | LJ Hooker | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Belle Property | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Harcourts | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | McGrath | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | First National Real Estate | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Century 21 | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about real estate agencies - Asked ChatGPT "Which real estate agency should I use to sell my house in Australia?": 1. Ray White, 2. LJ Hooker, 3. McGrath, 4. Belle Property - Asked ChatGPT "What are the best real estate agencies in Australia?": 1. Ray White, 2. Harcourts, 3. LJ Hooker, 4. First National Real Estate, 5. McGrath, 6. Belle Property - Asked ChatGPT "What's the best real estate agency in Australia for property management?": 1. Ray White, 2. Belle Property - Searched Google, AI Overview "real estate agent": named none of the brands we track Not named in any answer: Century 21. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia real estate agencies in September 2026? - In September 2026, McGrath overtook LJ Hooker to rank 4th among real estate agencies in Australia, with 11.6% of the searches. - In September 2026, Harcourts gained share of searches among real estate agencies in Australia, from 12.9% to 14.3%. ## Month by month | Month | Harcourts estimated searches | Harcourts Share of Search | Harcourts rank | McGrath estimated searches | McGrath Share of Search | McGrath rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 13% | 4 | 22.2K | 10.7% | 5 | | Nov 2025 | 22.2K | 11.6% | 4 | 22.2K | 11.6% | 5 | | Dec 2025 | 22.2K | 14.1% | 2 | 14.8K | 9.4% | 5 | | Jan 2026 | 74K | 29.3% | 1 | 22.2K | 8.8% | 5 | | Feb 2026 | 27.1K | 13.8% | 2 | 22.2K | 11.3% | 5 | | Mar 2026 | 27.1K | 14.1% | 2 | 22.2K | 11.6% | 5 | | Apr 2026 | 22.2K | 12.6% | 3 | 18.1K | 10.2% | 5 | | May 2026 | 22.2K | 12.6% | 3 | 18.1K | 10.2% | 5 | | Jun 2026 | 22.2K | 14% | 2 | 18.1K | 11.4% | 5 | | Jul 2026 | 22.2K | 14.3% | 2 | 18.1K | 11.6% | 4 | | Aug 2026 | 22.2K | 12.9% | 2 | 18.1K | 10.5% | 5 | | Sep 2026 | 22.2K | 14.3% | 2 | 18.1K | 11.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Harcourts’ and McGrath’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harcourts**: Measured on the search term “harcourts”. - **McGrath**: Measured on the search term “mcgrath real estate”. - [Harcourts profile](/demand/au/brands/harcourts) - [McGrath profile](/demand/au/brands/mcgrath) - [All real estate agencies in Australia](/demand/au/categories/au-real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Harcourts or McGrath more popular in search? In September 2026, Harcourts had more branded searches than McGrath among real estate agencies in Australia. Harcourts had about 22,200 branded searches, while McGrath had 18,100. Harcourts made up 14.3% of all real estate agency searches we track, and McGrath accounted for 11.6%. ## Cite this page Brandwave. "Harcourts vs McGrath: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/harcourts-vs-mcgrath This page is also available as HTML at https://gobrandwave.com/demand/au/compare/harcourts-vs-mcgrath. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.