--- title: "Haku vs Skyy: Which is searched more in Australia?" description: "Is Haku or Skyy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/haku-vodka-vs-skyy-vodka" publisher: "Brandwave" --- # Haku vs Skyy: Which is searched more in Australia? Is Haku or Skyy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haku and Skyy - **Competitive set**: Vodka brands - **Market**: Australia - **Month measured**: Sep 2026 - **Haku Share of Search**: 3.2% - **Skyy Share of Search**: 3.2% ## Is Haku or Skyy more popular in search? - In September 2026, Haku and Skyy were level in searches among vodka brands in Australia, with an estimated 1.9K branded searches each, at 3.2% of the total each. - Haku was ahead of Skyy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Haku’s share of searches among vodka brands in Australia moved from 4% to 3.2%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, Skyy’s share of searches among vodka brands in Australia moved from 4% to 3.2%, and its estimated monthly branded searches held steady at 1.9K. ## Top vodka brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Haku was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Skyy did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Absolut | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Grey Goose | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Belvedere | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Ketel One | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Haku | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Finlandia | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Smirnoff | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Russian Standard | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Skyy | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Cîroc | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stolichnaya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about vodka brands - Asked ChatGPT "Which vodka should I buy in Australia?": 1. Absolut, 2. Haku, 3. Grey Goose - Asked ChatGPT "What are the best vodka brands?": 1. Belvedere, 2. Grey Goose, 3. Ketel One, 4. Absolut, 5. Finlandia, 6. Russian Standard - Asked ChatGPT "What's the best vodka for cocktails?": 1. Absolut, 2. Ketel One, 3. Finlandia, 4. Grey Goose, 5. Smirnoff - Searched Google, AI Overview "best vodka": 1. Belvedere, 2. Grey Goose, 3. Haku, 4. Ketel One, 5. Absolut, 6. Smirnoff Not named in any answer: Skyy, Cîroc and Stolichnaya. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia vodka brands in September 2026? - In September 2026, Skyy lost share of searches among vodka brands in Australia, from 3.7% to 3.2%. - In September 2026, Haku rose from 6th to 5th among vodka brands in Australia. ## Month by month | Month | Haku estimated searches | Haku Share of Search | Haku rank | Skyy estimated searches | Skyy Share of Search | Skyy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 4% | 5 | 1.9K | 4% | 6 | | Nov 2025 | 1.6K | 3.7% | 6 | 1.9K | 4.3% | 5 | | Dec 2025 | 2.9K | 4.3% | 6 | 2.9K | 4.3% | 7 | | Jan 2026 | 1.6K | 3.5% | 6 | 1.9K | 4.2% | 5 | | Feb 2026 | 1.3K | 3.3% | 6 | 1.6K | 4.1% | 5 | | Mar 2026 | 1.6K | 3.5% | 6 | 1.9K | 4.2% | 5 | | Apr 2026 | 1.6K | 3.5% | 6 | 2.4K | 5.2% | 5 | | May 2026 | 1.6K | 3.3% | 6 | 1.9K | 4% | 5 | | Jun 2026 | 1.6K | 3.2% | 6 | 1.9K | 3.9% | 5 | | Jul 2026 | 1.6K | 3.1% | 6 | 1.9K | 3.7% | 5 | | Aug 2026 | 1.6K | 3.1% | 6 | 1.9K | 3.7% | 5 | | Sep 2026 | 1.9K | 3.2% | 5 | 1.9K | 3.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Haku’s and Skyy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haku**: Measured on the search term “haku vodka”. - **Skyy**: Measured on the search term “skyy vodka”. - [Haku profile](/demand/au/brands/haku-vodka) - [Skyy profile](/demand/au/brands/skyy-vodka) - [All vodka brands in Australia](/demand/au/categories/au-vodka-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haku or Skyy more popular in search? In September 2026, Haku and Skyy were level in searches among vodka brands in Australia, with an estimated 1.9K branded searches each, at 3.2% of the total each. ## Cite this page Brandwave. "Haku vs Skyy: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/haku-vodka-vs-skyy-vodka This page is also available as HTML at https://gobrandwave.com/demand/au/compare/haku-vodka-vs-skyy-vodka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.