--- title: "Haigh's Chocolates vs Whittaker's: Which is searched more in Australia?" description: "Is Haigh's Chocolates or Whittaker's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/haighs-vs-whittakers" publisher: "Brandwave" --- # Haigh's Chocolates vs Whittaker's: Which is searched more in Australia? Is Haigh's Chocolates or Whittaker's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haigh's Chocolates and Whittaker's - **Competitive set**: Chocolate brands - **Market**: Australia - **Month measured**: Sep 2026 - **Haigh's Chocolates Share of Search**: 17.2% - **Whittaker's Share of Search**: 14.1% ## Is Haigh's Chocolates or Whittaker's more popular in search? - In September 2026, Haigh's Chocolates had more branded searches than Whittaker's among chocolate brands in Australia. Haigh's Chocolates had about 18,100 branded searches, while Whittaker's had 14,800. Haigh's Chocolates made up 17.2% of all chocolate brand searches we track, and Whittaker's accounted for 14.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Whittaker's took it in May 2026, Haigh's Chocolates took it in September 2026. - Across the 12 months ending September 2026, Haigh's Chocolates’ share of searches among chocolate brands in Australia moved from 18.9% to 17.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate brands in Australia moved from 12.6% to 14.1%, and its estimated monthly branded searches held steady at 14.8K. ## Top chocolate brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Haigh's Chocolates appeared in all four answers. Whittaker's was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Haigh's Chocolates was listed before Whittaker's in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haigh's Chocolates | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Cadbury | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Koko Black | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Darrell Lea | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Lindt | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Whittaker's | 6th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about chocolate brands - Asked ChatGPT "What's the best chocolate brand in Australia?": 1. Haigh's Chocolates, 2. Koko Black, 3. Darrell Lea, 4. Whittaker's - Asked ChatGPT "Which Australian chocolate brand makes the best gift box?": 1. Haigh's Chocolates, 2. Koko Black - Asked ChatGPT "What are the most popular chocolate brands in Australia?": 1. Cadbury, 2. Lindt, 3. Darrell Lea, 4. Haigh's Chocolates, 5. Whittaker's - Searched Google, AI Overview "chocolate": 1. Cadbury, 2. Haigh's Chocolates Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia chocolate brands in September 2026? - In September 2026, Haigh's Chocolates overtook Cadbury and Whittaker's to rank 2nd among chocolate brands in Australia, with 17.2% of the searches. - In September 2026, Whittaker's lost share of searches among chocolate brands in Australia, from 16% to 14.1%. ## Month by month | Month | Haigh's Chocolates estimated searches | Haigh's Chocolates Share of Search | Haigh's Chocolates rank | Whittaker's estimated searches | Whittaker's Share of Search | Whittaker's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 18.9% | 2 | 14.8K | 12.6% | 4 | | Nov 2025 | 40.5K | 23.7% | 2 | 18.1K | 10.6% | 4 | | Dec 2025 | 49.5K | 26.1% | 2 | 12.1K | 6.4% | 6 | | Jan 2026 | 12.1K | 14.8% | 3 | 9.9K | 12.1% | 5 | | Feb 2026 | 14.8K | 16.3% | 2 | 9.9K | 10.9% | 5 | | Mar 2026 | 27.1K | 19.4% | 2 | 12.1K | 8.7% | 6 | | Apr 2026 | 18.1K | 16.3% | 3 | 14.8K | 13.3% | 5 | | May 2026 | 12.1K | 12.5% | 4 | 14.8K | 15.3% | 3 | | Jun 2026 | 9.9K | 11.4% | 5 | 14.8K | 17.1% | 3 | | Jul 2026 | 12.1K | 11.6% | 4 | 22.2K | 21.3% | 2 | | Aug 2026 | 14.8K | 13.1% | 4 | 18.1K | 16% | 3 | | Sep 2026 | 18.1K | 17.2% | 2 | 14.8K | 14.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Haigh's Chocolates’ and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haigh's Chocolates**: Measured on the search term “haighs”. - **Whittaker's**: Measured on the search term “whittakers”. - [Haigh's Chocolates profile](/demand/au/brands/haighs) - [Whittaker's profile](/demand/au/brands/whittakers) - [All chocolate brands in Australia](/demand/au/categories/au-chocolate-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haigh's Chocolates or Whittaker's more popular in search? In September 2026, Haigh's Chocolates had more branded searches than Whittaker's among chocolate brands in Australia. Haigh's Chocolates had about 18,100 branded searches, while Whittaker's had 14,800. Haigh's Chocolates made up 17.2% of all chocolate brand searches we track, and Whittaker's accounted for 14.1%. ## Cite this page Brandwave. "Haigh's Chocolates vs Whittaker's: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/haighs-vs-whittakers This page is also available as HTML at https://gobrandwave.com/demand/au/compare/haighs-vs-whittakers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.