--- title: "Haier vs Mitsubishi Electric: Which is searched more in Australia?" description: "Is Haier or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/haier-vs-mitsubishi-electric" publisher: "Brandwave" --- # Haier vs Mitsubishi Electric: Which is searched more in Australia? Is Haier or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haier and Mitsubishi Electric - **Competitive set**: Fridge brands - **Market**: Australia - **Month measured**: Sep 2026 - **Haier Share of Search**: 7.8% - **Mitsubishi Electric Share of Search**: 6.4% ## Is Haier or Mitsubishi Electric more popular in search? - In September 2026, Haier had more branded searches than Mitsubishi Electric among fridge brands in Australia. Haier had about 8,100 branded searches, while Mitsubishi Electric had 6,600. Haier made up 7.8% of all fridge brand searches we track, and Mitsubishi Electric accounted for 6.4%. - The lead changed hands once in the 12 months ending September 2026: Haier took it in September 2026. - Across the 12 months ending September 2026, Haier’s share of searches among fridge brands in Australia moved from 6.4% to 7.8%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among fridge brands in Australia held steady at 6.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Haier was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mitsubishi Electric was listed before Haier in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mitsubishi Electric | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Westinghouse | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher & Paykel | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Hisense | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liebherr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge brands - Asked ChatGPT "What's the best fridge brand in Australia?": 1. Mitsubishi Electric, 2. LG, 3. Westinghouse, 4. Fisher & Paykel, 5. Samsung - Asked ChatGPT "Which fridge should I buy for a family in Australia?": 1. Mitsubishi Electric, 2. Haier, 3. Westinghouse, 4. LG - Asked ChatGPT "What's the most reliable fridge brand?": 1. Mitsubishi Electric, 2. LG, 3. Samsung, 4. Fisher & Paykel, 5. Westinghouse - Searched Google, AI Overview "best fridge": 1. LG, 2. Fisher & Paykel, 3. Westinghouse, 4. Haier, 5. Mitsubishi Electric - Searched Google, AI Overview "fridge": 1. Haier, 2. Hisense Not named in any answer: CHiQ, Smeg, Electrolux, Liebherr, Bosch, Miele and Beko. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia fridge brands in September 2026? - In September 2026, Mitsubishi Electric lost share of searches among fridge brands in Australia, from 7.8% to 6.4%. - Haier’s share of searches among fridge brands in Australia has gained ground for 3 months in a row, from 6.3% to 7.8% in September 2026. ## Month by month | Month | Haier estimated searches | Haier Share of Search | Haier rank | Mitsubishi Electric estimated searches | Mitsubishi Electric Share of Search | Mitsubishi Electric rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 6.4% | 7 | 8.1K | 6.4% | 8 | | Nov 2025 | 9.9K | 6.3% | 7 | 9.9K | 6.3% | 8 | | Dec 2025 | 9.9K | 7.4% | 6 | 9.9K | 7.4% | 7 | | Jan 2026 | 9.9K | 7% | 7 | 9.9K | 7% | 8 | | Feb 2026 | 8.1K | 6.9% | 7 | 8.1K | 6.9% | 8 | | Mar 2026 | 8.1K | 6.6% | 8 | 9.9K | 8% | 6 | | Apr 2026 | 8.1K | 7.5% | 6 | 8.1K | 7.5% | 7 | | May 2026 | 8.1K | 6.8% | 6 | 8.1K | 6.8% | 7 | | Jun 2026 | 8.1K | 6.3% | 7 | 9.9K | 7.7% | 6 | | Jul 2026 | 6.6K | 6.4% | 8 | 8.1K | 7.9% | 6 | | Aug 2026 | 8.1K | 7.8% | 6 | 8.1K | 7.8% | 7 | | Sep 2026 | 8.1K | 7.8% | 6 | 6.6K | 6.4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Haier’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haier**: Measured on the search term “haier fridge”. - **Mitsubishi Electric**: Measured on the search term “mitsubishi electric fridge”. - [Haier profile](/demand/au/brands/haier) - [Mitsubishi Electric profile](/demand/au/brands/mitsubishi-electric) - [All fridge brands in Australia](/demand/au/categories/au-fridge-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haier or Mitsubishi Electric more popular in search? In September 2026, Haier had more branded searches than Mitsubishi Electric among fridge brands in Australia. Haier had about 8,100 branded searches, while Mitsubishi Electric had 6,600. Haier made up 7.8% of all fridge brand searches we track, and Mitsubishi Electric accounted for 6.4%. ## Cite this page Brandwave. "Haier vs Mitsubishi Electric: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/haier-vs-mitsubishi-electric This page is also available as HTML at https://gobrandwave.com/demand/au/compare/haier-vs-mitsubishi-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.