--- title: "Haier vs Miele: Which is searched more in Australia?" description: "Is Haier or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/haier-vs-miele" publisher: "Brandwave" --- # Haier vs Miele: Which is searched more in Australia? Is Haier or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Haier and Miele - **Competitive set**: Washing machine brands - **Market**: Australia - **Month measured**: Sep 2026 - **Haier Share of Search**: 10.4% - **Miele Share of Search**: 8.5% ## Is Haier or Miele more popular in search? - In September 2026, Haier had more branded searches than Miele among washing machine brands in Australia. Haier had about 12,100 branded searches, while Miele had 9,900. Haier made up 10.4% of all washing machine brand searches we track, and Miele accounted for 8.5%. - The lead changed hands once in the 12 months ending September 2026: Haier took it in September 2026. - Across the 12 months ending September 2026, Haier’s share of searches among washing machine brands in Australia moved from 8.6% to 10.4%, and its estimated monthly branded searches moved from 9.9K to 12.1K. - Across the 12 months ending September 2026, Miele’s share of searches among washing machine brands in Australia moved from 10.5% to 8.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top washing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Miele was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Haier and Miele were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Westinghouse | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fisher & Paykel | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Miele | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Speed Queen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simpson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Esatto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washing machine brands - Asked ChatGPT "What's the best washing machine brand in Australia?": 1. LG, 2. Bosch, 3. Miele, 4. Fisher & Paykel - Asked ChatGPT "Which front loader washing machine should I buy?": 1. Bosch, 2. LG, 3. Westinghouse, 4. Miele - Asked ChatGPT "Which washing machine is best for a family?": 1. Bosch, 2. Westinghouse, 3. Haier, 4. LG - Searched Google, AI Overview "best washing machine": 1. Miele, 2. Samsung, 3. Bosch, 4. Haier - Searched Google, AI Overview "front loader washing machine": 1. Haier, 2. Fisher & Paykel Not named in any answer: ASKO, Hisense, Speed Queen, Electrolux, CHiQ, Beko, Simpson and Esatto. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia washing machine brands in September 2026? - In September 2026, Haier overtook Miele to rank 4th among washing machine brands in Australia, with 10.4% of the searches. - In September 2026, Miele lost share of searches among washing machine brands in Australia, from 9.2% to 8.5%. ## Month by month | Month | Haier estimated searches | Haier Share of Search | Haier rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 8.6% | 5 | 12.1K | 10.5% | 4 | | Nov 2025 | 9.9K | 8% | 5 | 12.1K | 9.7% | 4 | | Dec 2025 | 9.9K | 9.1% | 4 | 9.9K | 9.1% | 5 | | Jan 2026 | 12.1K | 10.3% | 4 | 12.1K | 10.3% | 5 | | Feb 2026 | 9.9K | 8.8% | 4 | 9.9K | 8.8% | 5 | | Mar 2026 | 9.9K | 7.3% | 5 | 12.1K | 8.9% | 4 | | Apr 2026 | 9.9K | 7.9% | 5 | 12.1K | 9.6% | 4 | | May 2026 | 12.1K | 9% | 4 | 12.1K | 9% | 5 | | Jun 2026 | 12.1K | 8.1% | 5 | 14.8K | 10% | 4 | | Jul 2026 | 12.1K | 9.4% | 4 | 12.1K | 9.4% | 5 | | Aug 2026 | 9.9K | 7.5% | 5 | 12.1K | 9.2% | 4 | | Sep 2026 | 12.1K | 10.4% | 4 | 9.9K | 8.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Haier’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Haier**: Measured on the search term “haier washing machine”. - **Miele**: Measured on the search term “miele washing machine”. - [Haier profile](/demand/au/brands/haier) - [Miele profile](/demand/au/brands/miele) - [All washing machine brands in Australia](/demand/au/categories/au-washing-machine-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Haier or Miele more popular in search? In September 2026, Haier had more branded searches than Miele among washing machine brands in Australia. Haier had about 12,100 branded searches, while Miele had 9,900. Haier made up 10.4% of all washing machine brand searches we track, and Miele accounted for 8.5%. ## Cite this page Brandwave. "Haier vs Miele: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/haier-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/au/compare/haier-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.