--- title: "H&M vs Princess Polly: Which is searched more in Australia?" description: "Is H&M or Princess Polly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Youth fashion retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/h-and-m-vs-princess-polly" publisher: "Brandwave" --- # H&M vs Princess Polly: Which is searched more in Australia? Is H&M or Princess Polly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Youth fashion retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: H&M and Princess Polly - **Competitive set**: Youth fashion retailers - **Market**: Australia - **Month measured**: Sep 2026 - **H&M Share of Search**: 6.1% - **Princess Polly Share of Search**: 7.4% ## Is H&M or Princess Polly more popular in search? - In September 2026, Princess Polly had more branded searches than H&M among youth fashion retailers in Australia. Princess Polly had about 368,000 branded searches, while H&M had 301,000. Princess Polly made up 7.4% of all youth fashion retailer searches we track, and H&M accounted for 6.1%. - The lead changed hands 2 times in the 12 months ending September 2026: H&M took it in December 2025, Princess Polly took it in February 2026. - Across the 12 months ending September 2026, H&M’s share of searches among youth fashion retailers in Australia moved from 6% to 6.1%, and its estimated monthly branded searches held steady at 301K. - Across the 12 months ending September 2026, Princess Polly’s share of searches among youth fashion retailers in Australia moved from 7.3% to 7.4%, and its estimated monthly branded searches held steady at 368K. ## Top youth fashion retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, H&M was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Princess Polly was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. H&M was listed before Princess Polly in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cotton On | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Factorie | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Glassons | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Ghanda | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Universal Store | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | H&M | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | The Iconic | 7th | 2 of 3 | 2 of 2 | 4 of 5 | | City Beach | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Uniqlo | 9th | 3 of 3 | 1 of 2 | 4 of 5 | | Jay Jays | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Zara | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Kmart | 12th | 3 of 3 | 0 of 2 | 3 of 5 | | Supré | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Princess Polly | 14th | 0 of 3 | 1 of 2 | 1 of 5 | | Edge Clothing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about youth fashion retailers - Asked ChatGPT "What are the most popular clothing stores for teens in Australia?": 1. Cotton On, 2. Factorie, 3. H&M, 4. Glassons, 5. Universal Store, 6. Ghanda, 7. Supré, 8. City Beach, 9. Zara, 10. Uniqlo, 11. Jay Jays, 12. Kmart - Asked ChatGPT "Where do Australian teenagers like to shop for clothes?": 1. Cotton On, 2. Factorie, 3. Glassons, 4. Jay Jays, 5. Universal Store, 6. Zara, 7. H&M, 8. Uniqlo, 9. Kmart, 10. The Iconic, 11. City Beach - Asked ChatGPT "What are the best affordable clothing stores for young women in Australia?": 1. Cotton On, 2. Factorie, 3. Glassons, 4. H&M, 5. Kmart, 6. Uniqlo, 7. The Iconic - Searched Google, AI Overview "teen clothing": 1. The Iconic, 2. Ghanda - Searched Google, AI Overview "clothing stores for teens": 1. Cotton On, 2. Ghanda, 3. City Beach, 4. Universal Store, 5. Princess Polly, 6. Uniqlo, 7. The Iconic Not named in any answer: Edge Clothing. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia youth fashion retailers in September 2026? - In September 2026, Supré overtook The Iconic and 2 others to rank 6th among youth fashion retailers in Australia, with 7.4% of the searches. ## Month by month | Month | H&M estimated searches | H&M Share of Search | H&M rank | Princess Polly estimated searches | Princess Polly Share of Search | Princess Polly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 6% | 8 | 368K | 7.3% | 6 | | Nov 2025 | 368K | 5.5% | 11 | 450K | 6.7% | 6 | | Dec 2025 | 368K | 5.9% | 8 | 301K | 4.9% | 11 | | Jan 2026 | 301K | 6.6% | 7 | 246K | 5.4% | 9 | | Feb 2026 | 246K | 6.2% | 8 | 301K | 7.6% | 5 | | Mar 2026 | 301K | 6% | 7 | 301K | 6% | 8 | | Apr 2026 | 301K | 6.1% | 7 | 301K | 6.1% | 8 | | May 2026 | 301K | 6% | 7 | 301K | 6% | 8 | | Jun 2026 | 301K | 6.2% | 7 | 301K | 6.2% | 8 | | Jul 2026 | 301K | 6.8% | 7 | 301K | 6.8% | 8 | | Aug 2026 | 301K | 6.1% | 8 | 368K | 7.5% | 5 | | Sep 2026 | 301K | 6.1% | 9 | 368K | 7.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using H&M’s and Princess Polly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **H&M**: Measured on the search term “h&m”. - **Princess Polly**: Measured on the search term “princess polly”. - [H&M profile](/demand/au/brands/h-and-m) - [Princess Polly profile](/demand/au/brands/princess-polly) - [All youth fashion retailers in Australia](/demand/au/categories/au-youth-fashion-retailers): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is H&M or Princess Polly more popular in search? In September 2026, Princess Polly had more branded searches than H&M among youth fashion retailers in Australia. Princess Polly had about 368,000 branded searches, while H&M had 301,000. Princess Polly made up 7.4% of all youth fashion retailer searches we track, and H&M accounted for 6.1%. ## Cite this page Brandwave. "H&M vs Princess Polly: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/h-and-m-vs-princess-polly This page is also available as HTML at https://gobrandwave.com/demand/au/compare/h-and-m-vs-princess-polly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.