--- title: "GWM vs Volkswagen: Which is searched more in Australia?" description: "Is GWM or Volkswagen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/gwm-vs-volkswagen" publisher: "Brandwave" --- # GWM vs Volkswagen: Which is searched more in Australia? Is GWM or Volkswagen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GWM and Volkswagen - **Competitive set**: Car brands - **Market**: Australia - **Month measured**: Sep 2026 - **GWM Share of Search**: 1.5% - **Volkswagen Share of Search**: 2.2% ## Is GWM or Volkswagen more popular in search? - In September 2026, Volkswagen had more branded searches than GWM among car brands in Australia. Volkswagen had about 141,000 branded searches, while GWM had 95,300. Volkswagen made up 2.2% of all car brand searches we track, and GWM accounted for 1.5%. - Volkswagen was ahead of GWM in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GWM’s share of searches among car brands in Australia moved from 1.4% to 1.5%, and its estimated monthly branded searches moved from 98.9K to 95.3K. - Across the 12 months ending September 2026, Volkswagen’s share of searches among car brands in Australia moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 175K to 141K. ## Top car brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Volkswagen was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. GWM did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 | | Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 | | Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 | | Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 | | Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 | | Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 | | Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 | | Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 | | Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 | | Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 | | Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 | | Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 | | Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 | | Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 | | Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 | | Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 | | Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 | | MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 | | Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 | | Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 | | Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 | | Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 | | Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 | | Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car brands - Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai - Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia - Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi - Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo - Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia car brands in September 2026? - In September 2026, Zeekr overtook Suzuki and Volkswagen to rank 13th among car brands in Australia, with 2.5% of the searches. - In September 2026, Geely overtook Suzuki and Volkswagen to rank 14th among car brands in Australia, with 2.4% of the searches. - Estimated monthly branded searches for Volkswagen in Australia fell 19.9% over 12 measured months, from 175K to 141K in September 2026. ## Month by month | Month | GWM estimated searches | GWM Share of Search | GWM rank | Volkswagen estimated searches | Volkswagen Share of Search | Volkswagen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 98.9K | 1.4% | 19 | 175K | 2.5% | 14 | | Nov 2025 | 93.8K | 1.4% | 21 | 170K | 2.5% | 14 | | Dec 2025 | 93.8K | 1.5% | 20 | 146K | 2.3% | 14 | | Jan 2026 | 115K | 1.6% | 20 | 174K | 2.4% | 14 | | Feb 2026 | 115K | 1.7% | 19 | 169K | 2.5% | 14 | | Mar 2026 | 113K | 1.4% | 20 | 171K | 2.1% | 14 | | Apr 2026 | 110K | 1.5% | 19 | 141K | 2% | 15 | | May 2026 | 110K | 1.5% | 20 | 166K | 2.3% | 14 | | Jun 2026 | 99.7K | 1.5% | 20 | 146K | 2.2% | 14 | | Jul 2026 | 99.7K | 1.5% | 21 | 137K | 2.1% | 14 | | Aug 2026 | 113K | 1.6% | 21 | 144K | 2.1% | 14 | | Sep 2026 | 95.3K | 1.5% | 21 | 141K | 2.2% | 16 | ## How each brand is measured Brandwave collects information about searches that people make online using GWM’s and Volkswagen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GWM**: Measured on the search terms “gwm”, “gwm cannon”, “gwm cars”, “gwm tank 300” and “gwm ute”, summed into one figure. - **Volkswagen**: Measured on the search terms “volkswagen amarok”, “volkswagen caddy”, “volkswagen cars”, “volkswagen golf”, “volkswagen polo”, “volkswagen t roc”, “volkswagen tiguan” and “vw”, summed into one figure. - [GWM profile](/demand/au/brands/gwm) - [Volkswagen profile](/demand/au/brands/volkswagen) - [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GWM or Volkswagen more popular in search? In September 2026, Volkswagen had more branded searches than GWM among car brands in Australia. Volkswagen had about 141,000 branded searches, while GWM had 95,300. Volkswagen made up 2.2% of all car brand searches we track, and GWM accounted for 1.5%. ## Cite this page Brandwave. "GWM vs Volkswagen: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/gwm-vs-volkswagen This page is also available as HTML at https://gobrandwave.com/demand/au/compare/gwm-vs-volkswagen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.