--- title: "Guzman y Gomez vs Mad Mex: Which is searched more in Australia?" description: "Is Guzman y Gomez or Mad Mex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mexican chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/guzman-y-gomez-vs-mad-mex" publisher: "Brandwave" --- # Guzman y Gomez vs Mad Mex: Which is searched more in Australia? Is Guzman y Gomez or Mad Mex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mexican chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Guzman y Gomez and Mad Mex - **Competitive set**: Mexican chains - **Market**: Australia - **Month measured**: Sep 2026 - **Guzman y Gomez Share of Search**: 39.4% - **Mad Mex Share of Search**: 5.3% ## Is Guzman y Gomez or Mad Mex more popular in search? - In September 2026, Guzman y Gomez had more branded searches than Mad Mex among Mexican chains in Australia. Guzman y Gomez had about 201,000 branded searches, while Mad Mex had 27,100. Guzman y Gomez made up 39.4% of all Mexican chain searches we track, and Mad Mex accounted for 5.3%. - Guzman y Gomez was ahead of Mad Mex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Guzman y Gomez’s share of searches among Mexican chains in Australia moved from 42.8% to 39.4%, and its estimated monthly branded searches moved from 301K to 201K. - Across the 12 months ending September 2026, Mad Mex’s share of searches among Mexican chains in Australia moved from 5.8% to 5.3%, and its estimated monthly branded searches moved from 40.5K to 27.1K. ## Top Mexican chains in ChatGPT and Google AI Overviews In three ChatGPT questions, both Guzman y Gomez and Mad Mex showed up in all three answers. Guzman y Gomez was listed before Mad Mex in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Guzman y Gomez | 1st | 3 of 3 | 3 of 3 | | Zambrero | 2nd | 3 of 3 | 3 of 3 | | Mad Mex | 3rd | 3 of 3 | 3 of 3 | | Taco Bell | 4th | 1 of 3 | 1 of 3 | | Salsa's Fresh Mex | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Mexican chains - Asked ChatGPT "What's the best Mexican fast food chain in Australia?": 1. Guzman y Gomez, 2. Zambrero, 3. Mad Mex - Asked ChatGPT "Which chain in Australia makes the best burritos?": 1. Guzman y Gomez, 2. Mad Mex, 3. Zambrero - Asked ChatGPT "What are the most popular Mexican restaurant chains in Australia?": 1. Guzman y Gomez, 2. Zambrero, 3. Mad Mex, 4. Taco Bell Not named in any answer: Salsa's Fresh Mex. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia Mexican chains in September 2026? - In September 2026, Guzman y Gomez lost share of searches among Mexican chains in Australia, from 40.6% to 39.4%. - Estimated monthly branded searches for Mad Mex in Australia fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026. ## Month by month | Month | Guzman y Gomez estimated searches | Guzman y Gomez Share of Search | Guzman y Gomez rank | Mad Mex estimated searches | Mad Mex Share of Search | Mad Mex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 42.8% | 1 | 40.5K | 5.8% | 4 | | Nov 2025 | 368K | 49% | 1 | 40.5K | 5.4% | 4 | | Dec 2025 | 368K | 44.5% | 1 | 40.5K | 4.9% | 4 | | Jan 2026 | 368K | 47.8% | 1 | 40.5K | 5.3% | 4 | | Feb 2026 | 301K | 44.9% | 1 | 27.1K | 4% | 4 | | Mar 2026 | 301K | 44.8% | 1 | 27.1K | 4% | 4 | | Apr 2026 | 246K | 39.9% | 1 | 27.1K | 4.4% | 4 | | May 2026 | 246K | 41% | 1 | 27.1K | 4.5% | 4 | | Jun 2026 | 201K | 39.4% | 1 | 27.1K | 5.3% | 4 | | Jul 2026 | 201K | 37.7% | 1 | 33.1K | 6.2% | 4 | | Aug 2026 | 246K | 40.6% | 1 | 33.1K | 5.5% | 4 | | Sep 2026 | 201K | 39.4% | 1 | 27.1K | 5.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Guzman y Gomez’s and Mad Mex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Guzman y Gomez**: Measured on the search term “guzman y gomez”. - **Mad Mex**: Measured on the search term “mad mex”. - [Guzman y Gomez profile](/demand/au/brands/guzman-y-gomez) - [Mad Mex profile](/demand/au/brands/mad-mex) - [All Mexican chains in Australia](/demand/au/categories/au-mexican-chains): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Guzman y Gomez or Mad Mex more popular in search? In September 2026, Guzman y Gomez had more branded searches than Mad Mex among Mexican chains in Australia. Guzman y Gomez had about 201,000 branded searches, while Mad Mex had 27,100. Guzman y Gomez made up 39.4% of all Mexican chain searches we track, and Mad Mex accounted for 5.3%. ## Cite this page Brandwave. "Guzman y Gomez vs Mad Mex: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/guzman-y-gomez-vs-mad-mex This page is also available as HTML at https://gobrandwave.com/demand/au/compare/guzman-y-gomez-vs-mad-mex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.