--- title: "Gucci vs Guess: Which is searched more in Australia?" description: "Is Gucci or Guess more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handbag brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/gucci-vs-guess" publisher: "Brandwave" --- # Gucci vs Guess: Which is searched more in Australia? Is Gucci or Guess more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handbag brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gucci and Guess - **Competitive set**: Handbag brands - **Market**: Australia - **Month measured**: Sep 2026 - **Gucci Share of Search**: 8.2% - **Guess Share of Search**: 6.7% ## Is Gucci or Guess more popular in search? - In September 2026, Gucci had more branded searches than Guess among handbag brands in Australia. Gucci had about 40,500 branded searches, while Guess had 33,100. Gucci made up 8.2% of all handbag brand searches we track, and Guess accounted for 6.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Guess took it in December 2025, Gucci took it in January 2026. - Across the 12 months ending September 2026, Gucci’s share of searches among handbag brands in Australia moved from 9.2% to 8.2%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Guess’ share of searches among handbag brands in Australia moved from 6.1% to 6.7%, and its estimated monthly branded searches moved from 27.1K to 33.1K. ## Top handbag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gucci and Guess were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Gucci and Guess were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oroton | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Louis Vuitton | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Status Anxiety | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | The Horse | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Coach | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sans Beast | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Guess | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | St. Agni | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Louenhide | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Prene | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Gucci | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Mimco | 12th | 1 of 3 | 1 of 2 | 2 of 5 | | Longchamp | 13th | 0 of 3 | 1 of 2 | 1 of 5 | | Marc Jacobs | 14th | 0 of 3 | 1 of 2 | 1 of 5 | | Michael Kors | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kate Spade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about handbag brands - Asked ChatGPT "What are the best handbag brands in Australia?": 1. Oroton, 2. Status Anxiety, 3. Sans Beast, 4. Prene, 5. The Horse, 6. Louenhide, 7. St. Agni, 8. Mimco, 9. Coach - Asked ChatGPT "Which designer handbag brand is worth buying?": 1. Louis Vuitton, 2. Coach - Asked ChatGPT "What are good Australian handbag brands?": 1. Oroton, 2. Status Anxiety, 3. The Horse, 4. St. Agni, 5. Louenhide, 6. Sans Beast, 7. Prene - Searched Google, AI Overview "handbags": 1. Guess, 2. Oroton, 3. Mimco - Searched Google, AI Overview "designer handbags": 1. Louis Vuitton, 2. Gucci, 3. Coach, 4. Longchamp, 5. Marc Jacobs Not named in any answer: Michael Kors, Prada and Kate Spade. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia handbag brands in September 2026? - In September 2026, Gucci overtook Longchamp to rank 3rd among handbag brands in Australia, with 8.2% of the searches. - In September 2026, Guess overtook Oroton to rank 5th among handbag brands in Australia, with 6.7% of the searches. ## Month by month | Month | Gucci estimated searches | Gucci Share of Search | Gucci rank | Guess estimated searches | Guess Share of Search | Guess rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 9.2% | 3 | 27.1K | 6.1% | 6 | | Nov 2025 | 40.5K | 6.9% | 5 | 40.5K | 6.9% | 6 | | Dec 2025 | 40.5K | 6% | 6 | 49.5K | 7.4% | 5 | | Jan 2026 | 33.1K | 7% | 4 | 27.1K | 5.7% | 6 | | Feb 2026 | 33.1K | 8.6% | 3 | 22.2K | 5.8% | 6 | | Mar 2026 | 33.1K | 7.6% | 4 | 22.2K | 5.1% | 7 | | Apr 2026 | 33.1K | 7.7% | 3 | 22.2K | 5.2% | 7 | | May 2026 | 40.5K | 8.8% | 3 | 27.1K | 5.9% | 6 | | Jun 2026 | 33.1K | 6.3% | 5 | 27.1K | 5.2% | 6 | | Jul 2026 | 40.5K | 7.7% | 4 | 27.1K | 5.1% | 6 | | Aug 2026 | 40.5K | 7.1% | 4 | 33.1K | 5.8% | 6 | | Sep 2026 | 40.5K | 8.2% | 3 | 33.1K | 6.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Gucci’s and Guess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gucci**: Measured on the search term “gucci bag”. - **Guess**: Measured on the search term “guess bag”. - [Gucci profile](/demand/au/brands/gucci) - [Guess profile](/demand/au/brands/guess) - [All handbag brands in Australia](/demand/au/categories/au-handbag-brands): The set both shares are measured inside, 17 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gucci or Guess more popular in search? In September 2026, Gucci had more branded searches than Guess among handbag brands in Australia. Gucci had about 40,500 branded searches, while Guess had 33,100. Gucci made up 8.2% of all handbag brand searches we track, and Guess accounted for 6.7%. ## Cite this page Brandwave. "Gucci vs Guess: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/gucci-vs-guess This page is also available as HTML at https://gobrandwave.com/demand/au/compare/gucci-vs-guess. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.