--- title: "Grinders vs Toby's Estate: Which is searched more in Australia?" description: "Is Grinders or Toby's Estate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/grinders-coffee-vs-tobys-estate" publisher: "Brandwave" --- # Grinders vs Toby's Estate: Which is searched more in Australia? Is Grinders or Toby's Estate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Grinders and Toby's Estate - **Competitive set**: Coffee brands - **Market**: Australia - **Month measured**: Sep 2026 - **Grinders Share of Search**: 6.2% - **Toby's Estate Share of Search**: 20.9% ## Is Grinders or Toby's Estate more popular in search? - In September 2026, Toby's Estate had more branded searches than Grinders among coffee brands in Australia. Toby's Estate had about 12,100 branded searches, while Grinders had 3,600. Toby's Estate made up 20.9% of all coffee brand searches we track, and Grinders accounted for 6.2%. - Toby's Estate was ahead of Grinders in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Grinders’ share of searches among coffee brands in Australia moved from 5.8% to 6.2%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Toby's Estate’s share of searches among coffee brands in Australia moved from 23.7% to 20.9%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Grinders was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Toby's Estate was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Grinders and Toby's Estate were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lavazza | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Moccona | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Vittoria Coffee | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Toby's Estate | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Grinders | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Campos Coffee | 6th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about coffee brands - Asked ChatGPT "What's the best coffee brand in Australia?": 1. Campos Coffee - Asked ChatGPT "Which coffee beans in Australian supermarkets are best?": 1. Lavazza - Asked ChatGPT "What are the most popular coffee brands in Australia?": 1. Moccona, 2. Vittoria Coffee, 3. Lavazza, 4. Grinders, 5. Campos Coffee - Searched Google, AI Overview "coffee beans": 1. Lavazza, 2. Toby's Estate Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia coffee brands in September 2026? - In September 2026, Toby's Estate gained share of searches among coffee brands in Australia, from 20% to 20.9%. - In September 2026, Grinders lost share of searches among coffee brands in Australia, from 7.3% to 6.2%. ## Month by month | Month | Grinders estimated searches | Grinders Share of Search | Grinders rank | Toby's Estate estimated searches | Toby's Estate Share of Search | Toby's Estate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 5.8% | 6 | 14.8K | 23.7% | 2 | | Nov 2025 | 3.6K | 5.7% | 6 | 14.8K | 23.3% | 2 | | Dec 2025 | 3.6K | 6.3% | 6 | 14.8K | 25.8% | 2 | | Jan 2026 | 3.6K | 6.3% | 6 | 14.8K | 25.8% | 2 | | Feb 2026 | 3.6K | 6.6% | 5 | 14.8K | 27.2% | 2 | | Mar 2026 | 3.6K | 6.3% | 6 | 14.8K | 25.8% | 2 | | Apr 2026 | 3.6K | 6.6% | 5 | 14.8K | 27.3% | 2 | | May 2026 | 3.6K | 6.2% | 6 | 14.8K | 25.3% | 2 | | Jun 2026 | 3.6K | 6.3% | 6 | 12.1K | 21.3% | 2 | | Jul 2026 | 3.6K | 6.5% | 6 | 12.1K | 22% | 3 | | Aug 2026 | 4.4K | 7.3% | 5 | 12.1K | 20% | 3 | | Sep 2026 | 3.6K | 6.2% | 6 | 12.1K | 20.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Grinders’ and Toby's Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Grinders**: Measured on the search term “grinders coffee”. - **Toby's Estate**: Measured on the search term “tobys estate”. - [Grinders profile](/demand/au/brands/grinders-coffee) - [Toby's Estate profile](/demand/au/brands/tobys-estate) - [All coffee brands in Australia](/demand/au/categories/au-coffee-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Grinders or Toby's Estate more popular in search? In September 2026, Toby's Estate had more branded searches than Grinders among coffee brands in Australia. Toby's Estate had about 12,100 branded searches, while Grinders had 3,600. Toby's Estate made up 20.9% of all coffee brand searches we track, and Grinders accounted for 6.2%. ## Cite this page Brandwave. "Grinders vs Toby's Estate: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/grinders-coffee-vs-tobys-estate This page is also available as HTML at https://gobrandwave.com/demand/au/compare/grinders-coffee-vs-tobys-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.