--- title: "Grey Goose vs Russian Standard: Which is searched more in Australia?" description: "Is Grey Goose or Russian Standard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/grey-goose-vs-russian-standard" publisher: "Brandwave" --- # Grey Goose vs Russian Standard: Which is searched more in Australia? Is Grey Goose or Russian Standard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Grey Goose and Russian Standard - **Competitive set**: Vodka brands - **Market**: Australia - **Month measured**: Sep 2026 - **Grey Goose Share of Search**: 20.3% - **Russian Standard Share of Search**: 1.2% ## Is Grey Goose or Russian Standard more popular in search? - In September 2026, Grey Goose had more branded searches than Russian Standard among vodka brands in Australia. Grey Goose had about 12,100 branded searches, while Russian Standard had 720. Grey Goose made up 20.3% of all vodka brand searches we track, and Russian Standard accounted for 1.2%. - Grey Goose was ahead of Russian Standard in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Grey Goose’s share of searches among vodka brands in Australia moved from 17.2% to 20.3%, and its estimated monthly branded searches moved from 8.1K to 12.1K. - Across the 12 months ending September 2026, Russian Standard’s share of searches among vodka brands in Australia moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 590 to 720. ## Top vodka brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Grey Goose appeared in all four answers. Russian Standard was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Grey Goose was listed before Russian Standard in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Absolut | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Grey Goose | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Belvedere | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Ketel One | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Haku | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Finlandia | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Smirnoff | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Russian Standard | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Skyy | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Cîroc | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stolichnaya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about vodka brands - Asked ChatGPT "Which vodka should I buy in Australia?": 1. Absolut, 2. Haku, 3. Grey Goose - Asked ChatGPT "What are the best vodka brands?": 1. Belvedere, 2. Grey Goose, 3. Ketel One, 4. Absolut, 5. Finlandia, 6. Russian Standard - Asked ChatGPT "What's the best vodka for cocktails?": 1. Absolut, 2. Ketel One, 3. Finlandia, 4. Grey Goose, 5. Smirnoff - Searched Google, AI Overview "best vodka": 1. Belvedere, 2. Grey Goose, 3. Haku, 4. Ketel One, 5. Absolut, 6. Smirnoff Not named in any answer: Skyy, Cîroc and Stolichnaya. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia vodka brands in September 2026? - In September 2026, Grey Goose gained share of searches among vodka brands in Australia, from 19.3% to 20.3%. - In September 2026, Russian Standard lost share of searches among vodka brands in Australia, from 1.7% to 1.2%. ## Month by month | Month | Grey Goose estimated searches | Grey Goose Share of Search | Grey Goose rank | Russian Standard estimated searches | Russian Standard Share of Search | Russian Standard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 17.2% | 3 | 590 | 1.3% | 10 | | Nov 2025 | 9.9K | 22.6% | 2 | 590 | 1.3% | 11 | | Dec 2025 | 14.8K | 21.7% | 2 | 880 | 1.3% | 10 | | Jan 2026 | 9.9K | 21.8% | 2 | 480 | 1.1% | 11 | | Feb 2026 | 6.6K | 16.8% | 3 | 590 | 1.5% | 8 | | Mar 2026 | 8.1K | 17.8% | 3 | 590 | 1.3% | 8 | | Apr 2026 | 8.1K | 17.5% | 3 | 480 | 1% | 10 | | May 2026 | 9.9K | 20.7% | 2 | 720 | 1.5% | 9 | | Jun 2026 | 8.1K | 16.4% | 3 | 880 | 1.8% | 8 | | Jul 2026 | 9.9K | 19.4% | 2 | 880 | 1.7% | 8 | | Aug 2026 | 9.9K | 19.3% | 2 | 880 | 1.7% | 8 | | Sep 2026 | 12.1K | 20.3% | 2 | 720 | 1.2% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Grey Goose’s and Russian Standard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Grey Goose**: Measured on the search term “grey goose”. - **Russian Standard**: Measured on the search term “russian standard vodka”. - [Grey Goose profile](/demand/au/brands/grey-goose) - [Russian Standard profile](/demand/au/brands/russian-standard) - [All vodka brands in Australia](/demand/au/categories/au-vodka-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Grey Goose or Russian Standard more popular in search? In September 2026, Grey Goose had more branded searches than Russian Standard among vodka brands in Australia. Grey Goose had about 12,100 branded searches, while Russian Standard had 720. Grey Goose made up 20.3% of all vodka brand searches we track, and Russian Standard accounted for 1.2%. ## Cite this page Brandwave. "Grey Goose vs Russian Standard: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/grey-goose-vs-russian-standard This page is also available as HTML at https://gobrandwave.com/demand/au/compare/grey-goose-vs-russian-standard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.