--- title: "GradConnection vs SEEK: Which is searched more in Australia?" description: "Is GradConnection or SEEK more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/gradconnection-vs-seek" publisher: "Brandwave" --- # GradConnection vs SEEK: Which is searched more in Australia? Is GradConnection or SEEK more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Job boards set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GradConnection and SEEK - **Competitive set**: Job boards - **Market**: Australia - **Month measured**: Sep 2026 - **GradConnection Share of Search**: 0.25% - **SEEK Share of Search**: 6.2% ## Is GradConnection or SEEK more popular in search? - In September 2026, SEEK had more branded searches than GradConnection among job boards in Australia. SEEK had about 111,000 branded searches, while GradConnection had 4,400. SEEK made up 6.2% of all job board searches we track, and GradConnection accounted for 0.25%. - SEEK was ahead of GradConnection in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GradConnection’s share of searches among job boards in Australia moved from 0.6% to 0.25%, and its estimated monthly branded searches moved from 12.1K to 4.4K. - Across the 12 months ending September 2026, SEEK’s share of searches among job boards in Australia moved from 8.2% to 6.2%, and its estimated monthly branded searches moved from 165K to 111K. ## Top job boards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SEEK appeared in all five answers. GradConnection was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. SEEK was listed before GradConnection in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SEEK | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LinkedIn | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Indeed | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Jora | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | GradConnection | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | EthicalJobs | 6th | 3 of 3 | 1 of 2 | 4 of 5 | ## Every AI answer about job boards - Asked ChatGPT "Which job board should I use in Australia?": 1. SEEK, 2. LinkedIn, 3. Indeed, 4. Jora, 5. GradConnection, 6. EthicalJobs - Asked ChatGPT "What are the best job boards in Australia?": 1. SEEK, 2. LinkedIn, 3. Indeed, 4. Jora, 5. EthicalJobs, 6. GradConnection - Asked ChatGPT "What's the best job board in Australia for a new job?": 1. SEEK, 2. LinkedIn, 3. Indeed, 4. Jora, 5. EthicalJobs - Searched Google, AI Overview "job boards australia": 1. SEEK, 2. Indeed, 3. Jora, 4. LinkedIn, 5. EthicalJobs, 6. GradConnection - Searched Google, AI Overview "jobs for graduates australia": 1. GradConnection, 2. SEEK, 3. LinkedIn Brands are listed in the order each answer named them. The answers were collected in Australia on October 19, 2026. ## How did search popularity change for Australia job boards in September 2026? - In September 2026, SEEK lost share of searches among job boards in Australia, from 8% to 6.2%. - Estimated monthly branded searches for GradConnection in Australia fell 63.6% over 12 measured months, from 12.1K to 4.4K in September 2026. ## Month by month | Month | GradConnection estimated searches | GradConnection Share of Search | GradConnection rank | SEEK estimated searches | SEEK Share of Search | SEEK rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 0.6% | 6 | 165K | 8.2% | 3 | | Nov 2025 | 9.9K | 0.51% | 6 | 135K | 6.9% | 3 | | Dec 2025 | 6.6K | 0.47% | 6 | 110K | 7.8% | 3 | | Jan 2026 | 9.9K | 0.54% | 6 | 111K | 6% | 3 | | Feb 2026 | 18.1K | 0.88% | 6 | 110K | 5.4% | 3 | | Mar 2026 | 22.2K | 1.1% | 6 | 135K | 6.5% | 3 | | Apr 2026 | 14.8K | 0.81% | 6 | 90.8K | 5% | 4 | | May 2026 | 8.1K | 0.4% | 6 | 110K | 5.4% | 3 | | Jun 2026 | 6.6K | 0.35% | 6 | 166K | 8.8% | 3 | | Jul 2026 | 6.6K | 0.32% | 6 | 166K | 7.9% | 3 | | Aug 2026 | 6.6K | 0.32% | 6 | 166K | 8% | 3 | | Sep 2026 | 4.4K | 0.25% | 6 | 111K | 6.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using GradConnection’s and SEEK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GradConnection**: Measured on the search terms “grad connection” and “gradconnection”, summed into one figure. - **SEEK**: Measured on the search terms “seek job” and “seek job board”, summed into one figure. - [GradConnection profile](/demand/au/brands/gradconnection) - [SEEK profile](/demand/au/brands/seek) - [All job boards in Australia](/demand/au/categories/au-job-boards): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GradConnection or SEEK more popular in search? In September 2026, SEEK had more branded searches than GradConnection among job boards in Australia. SEEK had about 111,000 branded searches, while GradConnection had 4,400. SEEK made up 6.2% of all job board searches we track, and GradConnection accounted for 0.25%. ## Cite this page Brandwave. "GradConnection vs SEEK: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/gradconnection-vs-seek This page is also available as HTML at https://gobrandwave.com/demand/au/compare/gradconnection-vs-seek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.