--- title: "Google Nest vs TP-Link Tapo: Which is searched more in Australia?" description: "Is Google Nest or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/google-nest-vs-tp-link-tapo" publisher: "Brandwave" --- # Google Nest vs TP-Link Tapo: Which is searched more in Australia? Is Google Nest or TP-Link Tapo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Nest and TP-Link Tapo - **Competitive set**: Home security camera brands - **Market**: Australia - **Month measured**: Sep 2026 - **Google Nest Share of Search**: 2.1% - **TP-Link Tapo Share of Search**: 8.9% ## Is Google Nest or TP-Link Tapo more popular in search? - In September 2026, TP-Link Tapo had more branded searches than Google Nest among home security camera brands in Australia. TP-Link Tapo had about 12,100 branded searches, while Google Nest had 2,900. TP-Link Tapo made up 8.9% of all home security camera brand searches we track, and Google Nest accounted for 2.1%. - TP-Link Tapo was ahead of Google Nest in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Nest’s share of searches among home security camera brands in Australia moved from 3.1% to 2.1%, and its estimated monthly branded searches moved from 4.4K to 2.9K. - Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands in Australia moved from 5.7% to 8.9%, and its estimated monthly branded searches moved from 8.1K to 12.1K. ## Top home security camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Google Nest was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TP-Link Tapo was listed before Google Nest in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link Tapo | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Eufy | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Reolink | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ring | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Google Nest | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Arlo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Hikvision | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Swann | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Uniden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home security camera brands - Asked ChatGPT "Which home security camera should I buy in Australia?": 1. TP-Link Tapo, 2. Reolink - Asked ChatGPT "What are the best security camera brands in Australia?": 1. Eufy, 2. Reolink, 3. TP-Link Tapo, 4. Arlo, 5. Swann, 6. Google Nest, 7. Hikvision - Asked ChatGPT "What's the best video doorbell?": 1. Eufy, 2. Ring, 3. Google Nest - Searched Google, AI Overview "security camera": 1. TP-Link Tapo, 2. Eufy - Searched Google, AI Overview "home security cameras": 1. TP-Link Tapo, 2. Eufy, 3. Hikvision Not named in any answer: Uniden. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia home security camera brands in September 2026? - Google Nest’s share of searches among home security camera brands in Australia has lost ground for 3 months in a row, from 2.7% to 2.1% in September 2026. - Estimated monthly branded searches for TP-Link Tapo in Australia rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026. ## Month by month | Month | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank | TP-Link Tapo estimated searches | TP-Link Tapo Share of Search | TP-Link Tapo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 3.1% | 7 | 8.1K | 5.7% | 6 | | Nov 2025 | 5.4K | 3.5% | 7 | 9.9K | 6.4% | 6 | | Dec 2025 | 4.4K | 3.2% | 7 | 9.9K | 7.1% | 5 | | Jan 2026 | 3.6K | 2.8% | 8 | 9.9K | 7.6% | 5 | | Feb 2026 | 3.6K | 3.2% | 7 | 8.1K | 7.3% | 6 | | Mar 2026 | 2.9K | 2.5% | 8 | 8.1K | 6.9% | 6 | | Apr 2026 | 3.6K | 3.1% | 7 | 8.1K | 6.9% | 6 | | May 2026 | 2.9K | 2.5% | 8 | 8.1K | 6.9% | 6 | | Jun 2026 | 3.6K | 2.7% | 8 | 9.9K | 7.4% | 5 | | Jul 2026 | 3.6K | 2.6% | 8 | 9.9K | 7.3% | 5 | | Aug 2026 | 2.9K | 2.2% | 8 | 12.1K | 9.3% | 4 | | Sep 2026 | 2.9K | 2.1% | 8 | 12.1K | 8.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Nest’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Nest**: Measured on the search term “google nest camera”. - **TP-Link Tapo**: Measured on the search term “tapo camera”. - [Google Nest profile](/demand/au/brands/google-nest) - [TP-Link Tapo profile](/demand/au/brands/tp-link-tapo) - [All home security camera brands in Australia](/demand/au/categories/au-home-security-camera-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Nest or TP-Link Tapo more popular in search? In September 2026, TP-Link Tapo had more branded searches than Google Nest among home security camera brands in Australia. TP-Link Tapo had about 12,100 branded searches, while Google Nest had 2,900. TP-Link Tapo made up 8.9% of all home security camera brand searches we track, and Google Nest accounted for 2.1%. ## Cite this page Brandwave. "Google Nest vs TP-Link Tapo: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/google-nest-vs-tp-link-tapo This page is also available as HTML at https://gobrandwave.com/demand/au/compare/google-nest-vs-tp-link-tapo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.