--- title: "Google Nest vs Hikvision: Which is searched more in Australia?" description: "Is Google Nest or Hikvision more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/google-nest-vs-hikvision" publisher: "Brandwave" --- # Google Nest vs Hikvision: Which is searched more in Australia? Is Google Nest or Hikvision more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Google Nest and Hikvision - **Competitive set**: Home security camera brands - **Market**: Australia - **Month measured**: Sep 2026 - **Google Nest Share of Search**: 2.1% - **Hikvision Share of Search**: 4.9% ## Is Google Nest or Hikvision more popular in search? - In September 2026, Hikvision had more branded searches than Google Nest among home security camera brands in Australia. Hikvision had about 6,600 branded searches, while Google Nest had 2,900. Hikvision made up 4.9% of all home security camera brand searches we track, and Google Nest accounted for 2.1%. - Hikvision was ahead of Google Nest in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Google Nest’s share of searches among home security camera brands in Australia moved from 3.1% to 2.1%, and its estimated monthly branded searches moved from 4.4K to 2.9K. - Across the 12 months ending September 2026, Hikvision’s share of searches among home security camera brands in Australia moved from 7% to 4.9%, and its estimated monthly branded searches moved from 9.9K to 6.6K. ## Top home security camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Google Nest was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hikvision was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Google Nest was listed before Hikvision in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link Tapo | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Eufy | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Reolink | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ring | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Google Nest | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Arlo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Hikvision | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Swann | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Uniden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home security camera brands - Asked ChatGPT "Which home security camera should I buy in Australia?": 1. TP-Link Tapo, 2. Reolink - Asked ChatGPT "What are the best security camera brands in Australia?": 1. Eufy, 2. Reolink, 3. TP-Link Tapo, 4. Arlo, 5. Swann, 6. Google Nest, 7. Hikvision - Asked ChatGPT "What's the best video doorbell?": 1. Eufy, 2. Ring, 3. Google Nest - Searched Google, AI Overview "security camera": 1. TP-Link Tapo, 2. Eufy - Searched Google, AI Overview "home security cameras": 1. TP-Link Tapo, 2. Eufy, 3. Hikvision Not named in any answer: Uniden. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia home security camera brands in September 2026? - In September 2026, Hikvision lost share of searches among home security camera brands in Australia, from 6.3% to 4.9%. - Google Nest’s share of searches among home security camera brands in Australia has lost ground for 3 months in a row, from 2.7% to 2.1% in September 2026. ## Month by month | Month | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank | Hikvision estimated searches | Hikvision Share of Search | Hikvision rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 3.1% | 7 | 9.9K | 7% | 5 | | Nov 2025 | 5.4K | 3.5% | 7 | 9.9K | 6.4% | 5 | | Dec 2025 | 4.4K | 3.2% | 7 | 8.1K | 5.8% | 6 | | Jan 2026 | 3.6K | 2.8% | 8 | 8.1K | 6.2% | 6 | | Feb 2026 | 3.6K | 3.2% | 7 | 8.1K | 7.3% | 5 | | Mar 2026 | 2.9K | 2.5% | 8 | 8.1K | 6.9% | 5 | | Apr 2026 | 3.6K | 3.1% | 7 | 8.1K | 6.9% | 5 | | May 2026 | 2.9K | 2.5% | 8 | 8.1K | 6.9% | 5 | | Jun 2026 | 3.6K | 2.7% | 8 | 8.1K | 6.1% | 6 | | Jul 2026 | 3.6K | 2.6% | 8 | 8.1K | 5.9% | 6 | | Aug 2026 | 2.9K | 2.2% | 8 | 8.1K | 6.3% | 6 | | Sep 2026 | 2.9K | 2.1% | 8 | 6.6K | 4.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Google Nest’s and Hikvision’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Google Nest**: Measured on the search term “google nest camera”. - **Hikvision**: Measured on the search term “hikvision”. - [Google Nest profile](/demand/au/brands/google-nest) - [Hikvision profile](/demand/au/brands/hikvision) - [All home security camera brands in Australia](/demand/au/categories/au-home-security-camera-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Google Nest or Hikvision more popular in search? In September 2026, Hikvision had more branded searches than Google Nest among home security camera brands in Australia. Hikvision had about 6,600 branded searches, while Google Nest had 2,900. Hikvision made up 4.9% of all home security camera brand searches we track, and Google Nest accounted for 2.1%. ## Cite this page Brandwave. "Google Nest vs Hikvision: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/google-nest-vs-hikvision This page is also available as HTML at https://gobrandwave.com/demand/au/compare/google-nest-vs-hikvision. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.