--- title: "Golden Gaytime vs Magnum: Which is searched more in Australia?" description: "Is Golden Gaytime or Magnum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/golden-gaytime-vs-magnum" publisher: "Brandwave" --- # Golden Gaytime vs Magnum: Which is searched more in Australia? Is Golden Gaytime or Magnum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Golden Gaytime and Magnum - **Competitive set**: Ice cream brands - **Market**: Australia - **Month measured**: Sep 2026 - **Golden Gaytime Share of Search**: 9.2% - **Magnum Share of Search**: 9.2% ## Is Golden Gaytime or Magnum more popular in search? - In September 2026, Golden Gaytime and Magnum were level in searches among ice cream brands in Australia, with an estimated 9.9K branded searches each, at 9.2% of the total each. - The lead changed hands once in the 12 months ending September 2026: Magnum took it in August 2026. - Across the 12 months ending September 2026, Golden Gaytime’s share of searches among ice cream brands in Australia moved from 9.5% to 9.2%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in Australia moved from 7.8% to 9.2%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Golden Gaytime was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Magnum was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Golden Gaytime and Magnum were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bulla | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Connoisseur | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Peters | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Streets | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Norco | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Weis | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Golden Gaytime | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Magnum | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Ben & Jerry's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ice cream brands - Asked ChatGPT "What's the best supermarket ice cream in Australia?": 1. Connoisseur, 2. Bulla, 3. Weis - Asked ChatGPT "Which ice cream brand is most popular in Australia?": 1. Bulla, 2. Peters, 3. Connoisseur, 4. Streets, 5. Golden Gaytime - Asked ChatGPT "What's the best ice cream tub to buy?": 1. Bulla, 2. Connoisseur - Searched Google, AI Overview "ice cream brands": 1. Bulla, 2. Peters, 3. Streets, 4. Norco, 5. Connoisseur, 6. Magnum, 7. Golden Gaytime, 8. Weis - Searched Google, AI Overview "best ice cream": 1. Connoisseur, 2. Magnum Not named in any answer: Ben & Jerry's. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia ice cream brands in September 2026? - In September 2026, Bulla overtook Magnum to rank 3rd among ice cream brands in Australia, with 11.3% of the searches. - In September 2026, Magnum lost share of searches among ice cream brands in Australia, from 11% to 9.2%. - In September 2026, Golden Gaytime rose from 5th to 4th among ice cream brands in Australia. ## Month by month | Month | Golden Gaytime estimated searches | Golden Gaytime Share of Search | Golden Gaytime rank | Magnum estimated searches | Magnum Share of Search | Magnum rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 9.5% | 4 | 8.1K | 7.8% | 6 | | Nov 2025 | 8.1K | 8.2% | 5 | 8.1K | 8.2% | 6 | | Dec 2025 | 9.9K | 9.3% | 4 | 9.9K | 9.3% | 5 | | Jan 2026 | 9.9K | 8% | 5 | 9.9K | 8% | 6 | | Feb 2026 | 9.9K | 9.3% | 4 | 8.1K | 7.6% | 6 | | Mar 2026 | 9.9K | 9.4% | 5 | 8.1K | 7.7% | 6 | | Apr 2026 | 8.1K | 8.4% | 5 | 8.1K | 8.4% | 6 | | May 2026 | 8.1K | 7% | 5 | 8.1K | 7% | 6 | | Jun 2026 | 8.1K | 8.8% | 4 | 8.1K | 8.8% | 5 | | Jul 2026 | 8.1K | 8.4% | 4 | 8.1K | 8.4% | 5 | | Aug 2026 | 9.9K | 9% | 5 | 12.1K | 11% | 3 | | Sep 2026 | 9.9K | 9.2% | 4 | 9.9K | 9.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Golden Gaytime’s and Magnum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Golden Gaytime**: Measured on the search term “golden gaytime”. - **Magnum**: Measured on the search term “magnum ice cream”. - [Golden Gaytime profile](/demand/au/brands/golden-gaytime) - [Magnum profile](/demand/au/brands/magnum) - [All ice cream brands in Australia](/demand/au/categories/au-ice-cream-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Golden Gaytime or Magnum more popular in search? In September 2026, Golden Gaytime and Magnum were level in searches among ice cream brands in Australia, with an estimated 9.9K branded searches each, at 9.2% of the total each. ## Cite this page Brandwave. "Golden Gaytime vs Magnum: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/golden-gaytime-vs-magnum This page is also available as HTML at https://gobrandwave.com/demand/au/compare/golden-gaytime-vs-magnum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.