--- title: "GMHBA vs HCF: Which is searched more in Australia?" description: "Is GMHBA or HCF more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Health insurance funds set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/gmhba-vs-hcf" publisher: "Brandwave" --- # GMHBA vs HCF: Which is searched more in Australia? Is GMHBA or HCF more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Health insurance funds set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GMHBA and HCF - **Competitive set**: Health insurance funds - **Market**: Australia - **Month measured**: Sep 2026 - **GMHBA Share of Search**: 5% - **HCF Share of Search**: 6.2% ## Is GMHBA or HCF more popular in search? - In September 2026, HCF had more branded searches than GMHBA among health insurance funds in Australia. HCF had about 22,200 branded searches, while GMHBA had 18,100. HCF made up 6.2% of all health insurance fund searches we track, and GMHBA accounted for 5%. - HCF was ahead of GMHBA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GMHBA’s share of searches among health insurance funds in Australia moved from 4.4% to 5%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, HCF’s share of searches among health insurance funds in Australia moved from 8.1% to 6.2%, and its estimated monthly branded searches moved from 33.1K to 22.2K. ## Top health insurance funds in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HCF was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GMHBA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HCF was listed before GMHBA in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HCF | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HBF | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Medibank | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ahm | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Frank | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | GMHBA | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bupa | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | nib | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Australian Unity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about health insurance funds - Asked ChatGPT "Which health insurance fund should I join in Australia?": 1. HCF, 2. HBF, 3. GMHBA, 4. Medibank - Asked ChatGPT "What are the best private health insurance funds in Australia?": 1. HCF, 2. HBF, 3. Medibank, 4. Bupa, 5. Frank - Asked ChatGPT "What's the best private health insurance in Australia for a young couple?": 1. HCF, 2. ahm, 3. Frank, 4. Medibank - Searched Google, AI Overview "private health insurance": 1. Medibank, 2. Bupa, 3. HCF, 4. nib - Searched Google, AI Overview "health insurance comparison": named none of the brands we track Not named in any answer: Australian Unity. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia health insurance funds in September 2026? - In September 2026, HCF overtook GMHBA to rank 6th among health insurance funds in Australia, with 6.2% of the searches. ## Month by month | Month | GMHBA estimated searches | GMHBA Share of Search | GMHBA rank | HCF estimated searches | HCF Share of Search | HCF rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 4.4% | 7 | 33.1K | 8.1% | 5 | | Nov 2025 | 18.1K | 4.7% | 7 | 33.1K | 8.5% | 5 | | Dec 2025 | 18.1K | 5.4% | 6 | 27.1K | 8.1% | 5 | | Jan 2026 | 18.1K | 4.7% | 7 | 33.1K | 8.5% | 5 | | Feb 2026 | 22.2K | 5.1% | 7 | 40.5K | 9.4% | 5 | | Mar 2026 | 33.1K | 5.5% | 7 | 60.5K | 10.1% | 5 | | Apr 2026 | 22.2K | 5% | 7 | 40.5K | 9.2% | 5 | | May 2026 | 22.2K | 5.4% | 6 | 22.2K | 5.4% | 7 | | Jun 2026 | 22.2K | 5.4% | 6 | 22.2K | 5.4% | 7 | | Jul 2026 | 22.2K | 5.3% | 6 | 22.2K | 5.3% | 7 | | Aug 2026 | 22.2K | 5.4% | 6 | 22.2K | 5.4% | 7 | | Sep 2026 | 18.1K | 5% | 7 | 22.2K | 6.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using GMHBA’s and HCF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GMHBA**: Measured on the search term “gmhba”. - **HCF**: Measured on the search term “hcf health insurance”. - [GMHBA profile](/demand/au/brands/gmhba) - [HCF profile](/demand/au/brands/hcf) - [All health insurance funds in Australia](/demand/au/categories/au-health-insurance-funds): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GMHBA or HCF more popular in search? In September 2026, HCF had more branded searches than GMHBA among health insurance funds in Australia. HCF had about 22,200 branded searches, while GMHBA had 18,100. HCF made up 6.2% of all health insurance fund searches we track, and GMHBA accounted for 5%. ## Cite this page Brandwave. "GMHBA vs HCF: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/gmhba-vs-hcf This page is also available as HTML at https://gobrandwave.com/demand/au/compare/gmhba-vs-hcf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.