--- title: "Glasslock vs Smash: Which is searched more in Australia?" description: "Is Glasslock or Smash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food storage brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/glasslock-vs-smash-lunchbox" publisher: "Brandwave" --- # Glasslock vs Smash: Which is searched more in Australia? Is Glasslock or Smash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food storage brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glasslock and Smash - **Competitive set**: Food storage brands - **Market**: Australia - **Month measured**: Sep 2026 - **Glasslock Share of Search**: 1.2% - **Smash Share of Search**: 5.8% ## Is Glasslock or Smash more popular in search? - In September 2026, Smash had more branded searches than Glasslock among food storage brands in Australia. Smash had about 2,400 branded searches, while Glasslock had 480. Smash made up 5.8% of all food storage brand searches we track, and Glasslock accounted for 1.2%. - Smash was ahead of Glasslock in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Glasslock’s share of searches among food storage brands in Australia moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 590 to 480. - Across the 12 months ending September 2026, Smash’s share of searches among food storage brands in Australia moved from 6.3% to 5.8%, and its estimated monthly branded searches held steady at 2.4K. ## Top food storage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Glasslock was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smash did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sistema | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Glasslock | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Pyrex | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | OXO | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Lock&Lock | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | MontiiCo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Décor | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Tupperware | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smash | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rubbermaid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ClickClack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about food storage brands - Asked ChatGPT "What are the best food storage containers in Australia?": 1. Glasslock, 2. Sistema, 3. Pyrex, 4. Lock&Lock, 5. OXO, 6. Décor - Asked ChatGPT "Which lunch box brand is best for kids?": 1. Sistema, 2. MontiiCo - Asked ChatGPT "What are the best glass meal prep containers?": 1. Glasslock, 2. Pyrex - Searched Google, AI Overview "food storage containers": 1. Sistema, 2. Pyrex, 3. OXO, 4. Lock&Lock - Searched Google, AI Overview "lunch box": named none of the brands we track Not named in any answer: Tupperware, Smash, Rubbermaid and ClickClack. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia food storage brands in September 2026? - Estimated monthly branded searches for Glasslock in Australia fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Month by month | Month | Glasslock estimated searches | Glasslock Share of Search | Glasslock rank | Smash estimated searches | Smash Share of Search | Smash rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 1.6% | 8 | 2.4K | 6.3% | 4 | | Nov 2025 | 720 | 1.8% | 8 | 3.6K | 8.9% | 4 | | Dec 2025 | 720 | 1.7% | 8 | 2.9K | 6.9% | 4 | | Jan 2026 | 880 | 1.1% | 8 | 9.9K | 12.7% | 4 | | Feb 2026 | 590 | 1.5% | 8 | 3.6K | 9.1% | 4 | | Mar 2026 | 590 | 1.7% | 9 | 2.4K | 6.8% | 4 | | Apr 2026 | 720 | 1.9% | 7 | 1.9K | 5.1% | 4 | | May 2026 | 720 | 1.7% | 7 | 2.4K | 5.7% | 4 | | Jun 2026 | 590 | 1.3% | 8 | 2.4K | 5.4% | 4 | | Jul 2026 | 720 | 1.6% | 7 | 2.9K | 6.4% | 4 | | Aug 2026 | 590 | 1.2% | 8 | 2.9K | 5.8% | 4 | | Sep 2026 | 480 | 1.2% | 8 | 2.4K | 5.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Glasslock’s and Smash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glasslock**: Measured on the search term “glasslock”. - **Smash**: Measured on the search term “smash lunch box”. - [Glasslock profile](/demand/au/brands/glasslock) - [Smash profile](/demand/au/brands/smash-lunchbox) - [All food storage brands in Australia](/demand/au/categories/au-food-storage-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Glasslock or Smash more popular in search? In September 2026, Smash had more branded searches than Glasslock among food storage brands in Australia. Smash had about 2,400 branded searches, while Glasslock had 480. Smash made up 5.8% of all food storage brand searches we track, and Glasslock accounted for 1.2%. ## Cite this page Brandwave. "Glasslock vs Smash: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/glasslock-vs-smash-lunchbox This page is also available as HTML at https://gobrandwave.com/demand/au/compare/glasslock-vs-smash-lunchbox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.