--- title: "Gingerlilly vs Sant and Abel: Which is searched more in Australia?" description: "Is Gingerlilly or Sant and Abel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/gingerlilly-vs-sant-and-abel" publisher: "Brandwave" --- # Gingerlilly vs Sant and Abel: Which is searched more in Australia? Is Gingerlilly or Sant and Abel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gingerlilly and Sant and Abel - **Competitive set**: Sleepwear brands - **Market**: Australia - **Month measured**: Sep 2026 - **Gingerlilly Share of Search**: 0.1% - **Sant and Abel Share of Search**: 0.05% ## Is Gingerlilly or Sant and Abel more popular in search? - In September 2026, Gingerlilly had more branded searches than Sant and Abel among sleepwear brands in Australia. Gingerlilly had about 480 branded searches, while Sant and Abel had 260. Gingerlilly made up 0.1% of all sleepwear brand searches we track, and Sant and Abel accounted for 0.05%. - Gingerlilly was ahead of Sant and Abel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gingerlilly’s share of searches among sleepwear brands in Australia moved from 0.15% to 0.1%, and its estimated monthly branded searches moved from 720 to 480. - Across the 12 months ending September 2026, Sant and Abel’s share of searches among sleepwear brands in Australia moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 170 to 260. ## Top sleepwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gingerlilly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sant and Abel did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peter Alexander | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Papinelle | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sussan | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Kmart | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Piyama | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Boody | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gingerlilly | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Homebodii | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sant and Abel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleepwear brands - Asked ChatGPT "What are the best pyjama brands in Australia?": 1. Papinelle, 2. Peter Alexander, 3. Boody, 4. Sussan, 5. Bonds, 6. Piyama, 7. Kmart - Asked ChatGPT "Where can I buy good quality women's pyjamas in Australia?": 1. Papinelle, 2. Peter Alexander, 3. Gingerlilly, 4. Boody, 5. Piyama, 6. Sussan - Asked ChatGPT "What are the most comfortable cotton pyjamas?": 1. Peter Alexander, 2. Papinelle, 3. Bonds - Searched Google, AI Overview "pyjamas": 1. Kmart, 2. Sussan, 3. Peter Alexander, 4. Piyama, 5. Gingerlilly - Searched Google, AI Overview "womens pyjamas": 1. Kmart, 2. Sussan, 3. Peter Alexander, 4. Papinelle, 5. Piyama Not named in any answer: Homebodii and Sant and Abel. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sleepwear brands in September 2026? - In September 2026, Gingerlilly rose from 9th to 8th among sleepwear brands in Australia. - Estimated monthly branded searches for Sant and Abel in Australia rose 52.9% over 12 measured months, from 170 to 260 in September 2026. ## Month by month | Month | Gingerlilly estimated searches | Gingerlilly Share of Search | Gingerlilly rank | Sant and Abel estimated searches | Sant and Abel Share of Search | Sant and Abel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.15% | 8 | 170 | 0.04% | 10 | | Nov 2025 | 880 | 0.1% | 8 | 590 | 0.07% | 10 | | Dec 2025 | 880 | 0.08% | 8 | 720 | 0.07% | 9 | | Jan 2026 | 590 | 0.1% | 8 | 260 | 0.04% | 10 | | Feb 2026 | 480 | 0.15% | 8 | 170 | 0.05% | 10 | | Mar 2026 | 720 | 0.12% | 8 | 320 | 0.05% | 10 | | Apr 2026 | 720 | 0.15% | 8 | 210 | 0.04% | 10 | | May 2026 | 720 | 0.12% | 8 | 210 | 0.04% | 10 | | Jun 2026 | 590 | 0.08% | 8 | 320 | 0.05% | 10 | | Jul 2026 | 480 | 0.12% | 9 | 260 | 0.07% | 10 | | Aug 2026 | 390 | 0.1% | 9 | 390 | 0.1% | 10 | | Sep 2026 | 480 | 0.1% | 8 | 260 | 0.05% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Gingerlilly’s and Sant and Abel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gingerlilly**: Measured on the search term “gingerlilly”. - **Sant and Abel**: Measured on the search term “sant and abel”. - [Gingerlilly profile](/demand/au/brands/gingerlilly) - [Sant and Abel profile](/demand/au/brands/sant-and-abel) - [All sleepwear brands in Australia](/demand/au/categories/au-sleepwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gingerlilly or Sant and Abel more popular in search? In September 2026, Gingerlilly had more branded searches than Sant and Abel among sleepwear brands in Australia. Gingerlilly had about 480 branded searches, while Sant and Abel had 260. Gingerlilly made up 0.1% of all sleepwear brand searches we track, and Sant and Abel accounted for 0.05%. ## Cite this page Brandwave. "Gingerlilly vs Sant and Abel: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/gingerlilly-vs-sant-and-abel This page is also available as HTML at https://gobrandwave.com/demand/au/compare/gingerlilly-vs-sant-and-abel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.