--- title: "Gingerlilly vs Kmart: Which is searched more in Australia?" description: "Is Gingerlilly or Kmart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/gingerlilly-vs-kmart-australia" publisher: "Brandwave" --- # Gingerlilly vs Kmart: Which is searched more in Australia? Is Gingerlilly or Kmart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gingerlilly and Kmart - **Competitive set**: Sleepwear brands - **Market**: Australia - **Month measured**: Sep 2026 - **Gingerlilly Share of Search**: 0.1% - **Kmart Share of Search**: 0.91% ## Is Gingerlilly or Kmart more popular in search? - In September 2026, Kmart had more branded searches than Gingerlilly among sleepwear brands in Australia. Kmart had about 4,400 branded searches, while Gingerlilly had 480. Kmart made up 0.91% of all sleepwear brand searches we track, and Gingerlilly accounted for 0.1%. - Kmart was ahead of Gingerlilly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gingerlilly’s share of searches among sleepwear brands in Australia moved from 0.15% to 0.1%, and its estimated monthly branded searches moved from 720 to 480. - Across the 12 months ending September 2026, Kmart’s share of searches among sleepwear brands in Australia moved from 1.1% to 0.91%, and its estimated monthly branded searches moved from 5.4K to 4.4K. ## Top sleepwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kmart was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Gingerlilly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kmart was listed before Gingerlilly in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peter Alexander | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Papinelle | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sussan | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Kmart | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Piyama | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Boody | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gingerlilly | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Homebodii | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sant and Abel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleepwear brands - Asked ChatGPT "What are the best pyjama brands in Australia?": 1. Papinelle, 2. Peter Alexander, 3. Boody, 4. Sussan, 5. Bonds, 6. Piyama, 7. Kmart - Asked ChatGPT "Where can I buy good quality women's pyjamas in Australia?": 1. Papinelle, 2. Peter Alexander, 3. Gingerlilly, 4. Boody, 5. Piyama, 6. Sussan - Asked ChatGPT "What are the most comfortable cotton pyjamas?": 1. Peter Alexander, 2. Papinelle, 3. Bonds - Searched Google, AI Overview "pyjamas": 1. Kmart, 2. Sussan, 3. Peter Alexander, 4. Piyama, 5. Gingerlilly - Searched Google, AI Overview "womens pyjamas": 1. Kmart, 2. Sussan, 3. Peter Alexander, 4. Papinelle, 5. Piyama Not named in any answer: Homebodii and Sant and Abel. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sleepwear brands in September 2026? - In September 2026, Gingerlilly rose from 9th to 8th among sleepwear brands in Australia. - In September 2026, Kmart fell from 3rd to 5th among sleepwear brands in Australia. ## Month by month | Month | Gingerlilly estimated searches | Gingerlilly Share of Search | Gingerlilly rank | Kmart estimated searches | Kmart Share of Search | Kmart rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.15% | 8 | 5.4K | 1.1% | 5 | | Nov 2025 | 880 | 0.1% | 8 | 5.4K | 0.62% | 5 | | Dec 2025 | 880 | 0.08% | 8 | 5.4K | 0.52% | 6 | | Jan 2026 | 590 | 0.1% | 8 | 3.6K | 0.62% | 5 | | Feb 2026 | 480 | 0.15% | 8 | 3.6K | 1.1% | 5 | | Mar 2026 | 720 | 0.12% | 8 | 6.6K | 1.1% | 3 | | Apr 2026 | 720 | 0.15% | 8 | 6.6K | 1.4% | 3 | | May 2026 | 720 | 0.12% | 8 | 6.6K | 1.1% | 3 | | Jun 2026 | 590 | 0.08% | 8 | 5.4K | 0.77% | 3 | | Jul 2026 | 480 | 0.12% | 9 | 5.4K | 1.4% | 3 | | Aug 2026 | 390 | 0.1% | 9 | 5.4K | 1.4% | 3 | | Sep 2026 | 480 | 0.1% | 8 | 4.4K | 0.91% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Gingerlilly’s and Kmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gingerlilly**: Measured on the search term “gingerlilly”. - **Kmart**: Measured on the search term “kmart pyjamas”. - [Gingerlilly profile](/demand/au/brands/gingerlilly) - [Kmart profile](/demand/au/brands/kmart-australia) - [All sleepwear brands in Australia](/demand/au/categories/au-sleepwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gingerlilly or Kmart more popular in search? In September 2026, Kmart had more branded searches than Gingerlilly among sleepwear brands in Australia. Kmart had about 4,400 branded searches, while Gingerlilly had 480. Kmart made up 0.91% of all sleepwear brand searches we track, and Gingerlilly accounted for 0.1%. ## Cite this page Brandwave. "Gingerlilly vs Kmart: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/gingerlilly-vs-kmart-australia This page is also available as HTML at https://gobrandwave.com/demand/au/compare/gingerlilly-vs-kmart-australia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.