--- title: "Gillette vs Philips: Which is searched more in Australia?" description: "Is Gillette or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/gillette-vs-philips" publisher: "Brandwave" --- # Gillette vs Philips: Which is searched more in Australia? Is Gillette or Philips more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gillette and Philips - **Competitive set**: Shaver and razor brands - **Market**: Australia - **Month measured**: Sep 2026 - **Gillette Share of Search**: 16.8% - **Philips Share of Search**: 16.8% ## Is Gillette or Philips more popular in search? - In September 2026, Gillette and Philips were level in searches among shaver and razor brands in Australia, with an estimated 9.8K branded searches each, at 16.8% of the total each. - Gillette was ahead of Philips in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gillette’s share of searches among shaver and razor brands in Australia moved from 10.5% to 16.8%, and its estimated monthly branded searches moved from 6K to 9.8K. - Across the 12 months ending September 2026, Philips’ share of searches among shaver and razor brands in Australia moved from 12.7% to 16.8%, and its estimated monthly branded searches moved from 7.3K to 9.8K. ## Top shaver and razor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gillette was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gillette and Philips were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gillette | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Philips | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Braun | 1st | 1 of 3 | 0 of 2 | 1 of 5 | | BIC | 1st | 0 of 3 | 1 of 2 | 1 of 5 | | Panasonic | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Schick | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Remington | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Manscaped | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dollar Shave Club | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shaver and razor brands - Asked ChatGPT "Which razor should I buy in Australia?": 1. Gillette, 2. Philips - Asked ChatGPT "What are the best electric shaver brands?": 1. Braun, 2. Panasonic, 3. Philips, 4. Remington - Asked ChatGPT "What's the best razor for sensitive skin?": 1. Gillette, 2. Philips - Searched Google, AI Overview "razor": 1. BIC, 2. Schick - Searched Google, AI Overview "electric shaver": 1. Philips Not named in any answer: Manscaped and Dollar Shave Club. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia shaver and razor brands in September 2026? - In September 2026, Gillette overtook Philips to rank 2nd among shaver and razor brands in Australia, with 16.8% of the searches. - Estimated monthly branded searches for Philips in Australia rose 34.2% over 12 measured months, from 7.3K to 9.8K in September 2026. ## Month by month | Month | Gillette estimated searches | Gillette Share of Search | Gillette rank | Philips estimated searches | Philips Share of Search | Philips rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6K | 10.5% | 3 | 7.3K | 12.7% | 2 | | Nov 2025 | 6.8K | 8.6% | 3 | 10.2K | 12.9% | 2 | | Dec 2025 | 7.3K | 9.1% | 3 | 11K | 13.8% | 2 | | Jan 2026 | 7.3K | 13.7% | 3 | 8K | 15% | 2 | | Feb 2026 | 6K | 13.8% | 3 | 6.5K | 14.9% | 2 | | Mar 2026 | 6K | 13.5% | 3 | 6.5K | 14.6% | 2 | | Apr 2026 | 6K | 13.6% | 3 | 7.2K | 16.3% | 2 | | May 2026 | 6K | 13.7% | 3 | 6.5K | 14.9% | 2 | | Jun 2026 | 7.3K | 15.3% | 3 | 8K | 16.8% | 2 | | Jul 2026 | 7.3K | 13.3% | 3 | 9.8K | 17.9% | 2 | | Aug 2026 | 9K | 15.2% | 3 | 9.8K | 16.5% | 2 | | Sep 2026 | 9.8K | 16.8% | 2 | 9.8K | 16.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Gillette’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gillette**: Measured on the search terms “gillette razor” and “venus razor”, summed into one figure. - **Philips**: Measured on the search terms “philips oneblade” and “philips shaver”, summed into one figure. - [Gillette profile](/demand/au/brands/gillette) - [Philips profile](/demand/au/brands/philips) - [All shaver and razor brands in Australia](/demand/au/categories/au-shaver-and-razor-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gillette or Philips more popular in search? In September 2026, Gillette and Philips were level in searches among shaver and razor brands in Australia, with an estimated 9.8K branded searches each, at 16.8% of the total each. ## Cite this page Brandwave. "Gillette vs Philips: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/gillette-vs-philips This page is also available as HTML at https://gobrandwave.com/demand/au/compare/gillette-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.