--- title: "Fronius vs SMA: Which is searched more in Australia?" description: "Is Fronius or SMA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Solar inverter brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/fronius-vs-sma" publisher: "Brandwave" --- # Fronius vs SMA: Which is searched more in Australia? Is Fronius or SMA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Solar inverter brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fronius and SMA - **Competitive set**: Solar inverter brands - **Market**: Australia - **Month measured**: Sep 2026 - **Fronius Share of Search**: 25.3% - **SMA Share of Search**: 4.1% ## Is Fronius or SMA more popular in search? - In September 2026, Fronius had more branded searches than SMA among solar inverter brands in Australia. Fronius had about 2,400 branded searches, while SMA had 390. Fronius made up 25.3% of all solar inverter brand searches we track, and SMA accounted for 4.1%. - Fronius was ahead of SMA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fronius’ share of searches among solar inverter brands in Australia moved from 29.8% to 25.3%, and its estimated monthly branded searches moved from 4.4K to 2.4K. - Across the 12 months ending September 2026, SMA’s share of searches among solar inverter brands in Australia moved from 3.3% to 4.1%, and its estimated monthly branded searches moved from 480 to 390. ## Top solar inverter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Fronius was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. SMA was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Fronius was listed before SMA in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sungrow | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Fronius | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Enphase | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | GoodWe | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | SMA | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | SolarEdge | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Huawei | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Growatt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Solis | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fox ESS | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about solar inverter brands - Asked ChatGPT "What's the best solar inverter in Australia?": 1. Sungrow, 2. Fronius, 3. GoodWe, 4. Enphase, 5. SolarEdge - Asked ChatGPT "Which solar inverter brand is the most reliable?": 1. Fronius, 2. Sungrow, 3. Enphase, 4. SMA, 5. Huawei - Asked ChatGPT "Should I get microinverters or a string inverter?": named none of the brands we track - Searched Google, AI Overview "solar inverter": 1. Sungrow, 2. Enphase Not named in any answer: Growatt, Solis and Fox ESS. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia solar inverter brands in September 2026? - In September 2026, SMA overtook Enphase to rank 6th among solar inverter brands in Australia, with 4.1% of the searches. - In September 2026, Fronius lost share of searches among solar inverter brands in Australia, from 25.8% to 25.3%. ## Month by month | Month | Fronius estimated searches | Fronius Share of Search | Fronius rank | SMA estimated searches | SMA Share of Search | SMA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 29.8% | 1 | 480 | 3.3% | 6 | | Nov 2025 | 3.6K | 28% | 1 | 480 | 3.7% | 6 | | Dec 2025 | 3.6K | 29.7% | 1 | 390 | 3.2% | 7 | | Jan 2026 | 4.4K | 30.5% | 1 | 480 | 3.3% | 7 | | Feb 2026 | 3.6K | 28.4% | 1 | 480 | 3.8% | 8 | | Mar 2026 | 3.6K | 24.7% | 1 | 480 | 3.3% | 9 | | Apr 2026 | 3.6K | 26.4% | 1 | 590 | 4.3% | 7 | | May 2026 | 3.6K | 30.8% | 1 | 480 | 4.1% | 7 | | Jun 2026 | 2.9K | 28.2% | 1 | 390 | 3.8% | 7 | | Jul 2026 | 2.9K | 27.5% | 1 | 390 | 3.7% | 7 | | Aug 2026 | 2.9K | 25.8% | 1 | 320 | 2.9% | 7 | | Sep 2026 | 2.4K | 25.3% | 1 | 390 | 4.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Fronius’ and SMA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fronius**: Measured on the search term “fronius”. - **SMA**: Measured on the search term “sma inverter”. - [Fronius profile](/demand/au/brands/fronius) - [SMA profile](/demand/au/brands/sma) - [All solar inverter brands in Australia](/demand/au/categories/au-solar-inverter-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fronius or SMA more popular in search? In September 2026, Fronius had more branded searches than SMA among solar inverter brands in Australia. Fronius had about 2,400 branded searches, while SMA had 390. Fronius made up 25.3% of all solar inverter brand searches we track, and SMA accounted for 4.1%. ## Cite this page Brandwave. "Fronius vs SMA: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/fronius-vs-sma This page is also available as HTML at https://gobrandwave.com/demand/au/compare/fronius-vs-sma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.