--- title: "Freedom Kitchens vs Kinsman: Which is searched more in Australia?" description: "Is Freedom Kitchens or Kinsman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/freedom-kitchens-vs-kinsman-kitchens" publisher: "Brandwave" --- # Freedom Kitchens vs Kinsman: Which is searched more in Australia? Is Freedom Kitchens or Kinsman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Freedom Kitchens and Kinsman - **Competitive set**: Kitchen retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Freedom Kitchens Share of Search**: 8.9% - **Kinsman Share of Search**: 13.4% ## Is Freedom Kitchens or Kinsman more popular in search? - In September 2026, Kinsman had more branded searches than Freedom Kitchens among kitchen retailers in Australia. Kinsman had about 5,400 branded searches, while Freedom Kitchens had 3,600. Kinsman made up 13.4% of all kitchen retailer searches we track, and Freedom Kitchens accounted for 8.9%. - The lead changed hands once in the 12 months ending September 2026: Kinsman took it in September 2026. - Across the 12 months ending September 2026, Freedom Kitchens’ share of searches among kitchen retailers in Australia moved from 13.2% to 8.9%, and its estimated monthly branded searches moved from 6.6K to 3.6K. - Across the 12 months ending September 2026, Kinsman’s share of searches among kitchen retailers in Australia moved from 4.8% to 13.4%, and its estimated monthly branded searches moved from 2.4K to 5.4K. ## Top kitchen retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Freedom Kitchens was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kinsman did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | IKEA | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kaboodle | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Dan Kitchens | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | KitchenKraft | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Freedom Kitchens | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kinsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kitchen Connection | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kitchen retailers - Asked ChatGPT "Who's the best company for a new kitchen in Australia?": 1. Dan Kitchens, 2. KitchenKraft - Asked ChatGPT "Which flat pack kitchen brand is best value?": 1. IKEA, 2. Kaboodle - Asked ChatGPT "Where should I buy kitchen cabinets for a renovation?": 1. IKEA, 2. Kaboodle, 3. KitchenKraft, 4. Dan Kitchens - Searched Google, AI Overview "kitchen cabinets": 1. IKEA - Searched Google, AI Overview "flat pack kitchens": 1. IKEA, 2. Freedom Kitchens Not named in any answer: Kinsman and Kitchen Connection. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia kitchen retailers in September 2026? - In September 2026, Kinsman overtook Freedom Kitchens and Kitchen Connection to rank 3rd among kitchen retailers in Australia, with 13.4% of the searches. - Estimated monthly branded searches for Freedom Kitchens in Australia fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026. ## Month by month | Month | Freedom Kitchens estimated searches | Freedom Kitchens Share of Search | Freedom Kitchens rank | Kinsman estimated searches | Kinsman Share of Search | Kinsman rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 13.2% | 3 | 2.4K | 4.8% | 5 | | Nov 2025 | 4.4K | 10.7% | 3 | 2.4K | 5.8% | 5 | | Dec 2025 | 2.9K | 8.4% | 3 | 1.6K | 4.6% | 5 | | Jan 2026 | 4.4K | 9.1% | 3 | 2.4K | 4.9% | 5 | | Feb 2026 | 3.6K | 9.1% | 3 | 1.9K | 4.8% | 5 | | Mar 2026 | 4.4K | 10.7% | 3 | 2.4K | 5.8% | 5 | | Apr 2026 | 3.6K | 9.1% | 3 | 2.4K | 6.1% | 5 | | May 2026 | 4.4K | 10.1% | 3 | 1.9K | 4.4% | 5 | | Jun 2026 | 4.4K | 10.9% | 3 | 1.6K | 4% | 5 | | Jul 2026 | 3.6K | 9.2% | 3 | 1.9K | 4.8% | 5 | | Aug 2026 | 3.6K | 8.8% | 3 | 2.4K | 5.9% | 5 | | Sep 2026 | 3.6K | 8.9% | 4 | 5.4K | 13.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Freedom Kitchens’ and Kinsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Freedom Kitchens**: Measured on the search term “freedom kitchens”. - **Kinsman**: Measured on the search term “kinsman kitchens”. - [Freedom Kitchens profile](/demand/au/brands/freedom-kitchens) - [Kinsman profile](/demand/au/brands/kinsman-kitchens) - [All kitchen retailers in Australia](/demand/au/categories/au-kitchen-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Freedom Kitchens or Kinsman more popular in search? In September 2026, Kinsman had more branded searches than Freedom Kitchens among kitchen retailers in Australia. Kinsman had about 5,400 branded searches, while Freedom Kitchens had 3,600. Kinsman made up 13.4% of all kitchen retailer searches we track, and Freedom Kitchens accounted for 8.9%. ## Cite this page Brandwave. "Freedom Kitchens vs Kinsman: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/freedom-kitchens-vs-kinsman-kitchens This page is also available as HTML at https://gobrandwave.com/demand/au/compare/freedom-kitchens-vs-kinsman-kitchens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.