--- title: "Freedom Kitchens vs Kaboodle: Which is searched more in Australia?" description: "Is Freedom Kitchens or Kaboodle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/freedom-kitchens-vs-kaboodle" publisher: "Brandwave" --- # Freedom Kitchens vs Kaboodle: Which is searched more in Australia? Is Freedom Kitchens or Kaboodle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Freedom Kitchens and Kaboodle - **Competitive set**: Kitchen retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Freedom Kitchens Share of Search**: 8.9% - **Kaboodle Share of Search**: 30% ## Is Freedom Kitchens or Kaboodle more popular in search? - In September 2026, Kaboodle had more branded searches than Freedom Kitchens among kitchen retailers in Australia. Kaboodle had about 12,100 branded searches, while Freedom Kitchens had 3,600. Kaboodle made up 30% of all kitchen retailer searches we track, and Freedom Kitchens accounted for 8.9%. - Kaboodle was ahead of Freedom Kitchens in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Freedom Kitchens’ share of searches among kitchen retailers in Australia moved from 13.2% to 8.9%, and its estimated monthly branded searches moved from 6.6K to 3.6K. - Across the 12 months ending September 2026, Kaboodle’s share of searches among kitchen retailers in Australia moved from 29.5% to 30%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top kitchen retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kaboodle was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Freedom Kitchens was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kaboodle was listed before Freedom Kitchens in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | IKEA | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kaboodle | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Dan Kitchens | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | KitchenKraft | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Freedom Kitchens | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kinsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kitchen Connection | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kitchen retailers - Asked ChatGPT "Who's the best company for a new kitchen in Australia?": 1. Dan Kitchens, 2. KitchenKraft - Asked ChatGPT "Which flat pack kitchen brand is best value?": 1. IKEA, 2. Kaboodle - Asked ChatGPT "Where should I buy kitchen cabinets for a renovation?": 1. IKEA, 2. Kaboodle, 3. KitchenKraft, 4. Dan Kitchens - Searched Google, AI Overview "kitchen cabinets": 1. IKEA - Searched Google, AI Overview "flat pack kitchens": 1. IKEA, 2. Freedom Kitchens Not named in any answer: Kinsman and Kitchen Connection. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia kitchen retailers in September 2026? - In September 2026, Kinsman overtook Freedom Kitchens and Kitchen Connection to rank 3rd among kitchen retailers in Australia, with 13.4% of the searches. - Estimated monthly branded searches for Freedom Kitchens in Australia fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026. - Estimated monthly branded searches for Kaboodle in Australia fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Month by month | Month | Freedom Kitchens estimated searches | Freedom Kitchens Share of Search | Freedom Kitchens rank | Kaboodle estimated searches | Kaboodle Share of Search | Kaboodle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 13.2% | 3 | 14.8K | 29.5% | 2 | | Nov 2025 | 4.4K | 10.7% | 3 | 12.1K | 29.4% | 2 | | Dec 2025 | 2.9K | 8.4% | 3 | 12.1K | 35% | 2 | | Jan 2026 | 4.4K | 9.1% | 3 | 14.8K | 30.5% | 2 | | Feb 2026 | 3.6K | 9.1% | 3 | 12.1K | 30.4% | 2 | | Mar 2026 | 4.4K | 10.7% | 3 | 12.1K | 29.4% | 2 | | Apr 2026 | 3.6K | 9.1% | 3 | 12.1K | 30.6% | 2 | | May 2026 | 4.4K | 10.1% | 3 | 14.8K | 34.1% | 2 | | Jun 2026 | 4.4K | 10.9% | 3 | 12.1K | 30% | 2 | | Jul 2026 | 3.6K | 9.2% | 3 | 12.1K | 30.9% | 2 | | Aug 2026 | 3.6K | 8.8% | 3 | 12.1K | 29.6% | 2 | | Sep 2026 | 3.6K | 8.9% | 4 | 12.1K | 30% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Freedom Kitchens’ and Kaboodle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Freedom Kitchens**: Measured on the search term “freedom kitchens”. - **Kaboodle**: Measured on the search term “kaboodle”. - [Freedom Kitchens profile](/demand/au/brands/freedom-kitchens) - [Kaboodle profile](/demand/au/brands/kaboodle) - [All kitchen retailers in Australia](/demand/au/categories/au-kitchen-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Freedom Kitchens or Kaboodle more popular in search? In September 2026, Kaboodle had more branded searches than Freedom Kitchens among kitchen retailers in Australia. Kaboodle had about 12,100 branded searches, while Freedom Kitchens had 3,600. Kaboodle made up 30% of all kitchen retailer searches we track, and Freedom Kitchens accounted for 8.9%. ## Cite this page Brandwave. "Freedom Kitchens vs Kaboodle: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/freedom-kitchens-vs-kaboodle This page is also available as HTML at https://gobrandwave.com/demand/au/compare/freedom-kitchens-vs-kaboodle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.