--- title: "Frank Green vs YETI: Which is searched more in Australia?" description: "Is Frank Green or YETI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drink bottle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/frank-green-vs-yeti" publisher: "Brandwave" --- # Frank Green vs YETI: Which is searched more in Australia? Is Frank Green or YETI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Drink bottle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Frank Green and YETI - **Competitive set**: Drink bottle brands - **Market**: Australia - **Month measured**: Sep 2026 - **Frank Green Share of Search**: 28.6% - **YETI Share of Search**: 4.7% ## Is Frank Green or YETI more popular in search? - In September 2026, Frank Green had more branded searches than YETI among drink bottle brands in Australia. Frank Green had about 74,000 branded searches, while YETI had 12,100. Frank Green made up 28.6% of all drink bottle brand searches we track, and YETI accounted for 4.7%. - Frank Green was ahead of YETI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Frank Green’s share of searches among drink bottle brands in Australia moved from 38% to 28.6%, and its estimated monthly branded searches moved from 110K to 74K. - Across the 12 months ending September 2026, YETI’s share of searches among drink bottle brands in Australia moved from 4.2% to 4.7%, and its estimated monthly branded searches held steady at 12.1K. ## Top drink bottle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Frank Green was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Frank Green was listed before YETI in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hydro Flask | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Frank Green | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | YETI | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Klean Kanteen | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Owala | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Stanley | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | CamelBak | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Chilly's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cheeki | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sistema | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MontiiCo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about drink bottle brands - Asked ChatGPT "What's the best insulated drink bottle in Australia?": 1. Hydro Flask, 2. Frank Green, 3. Owala, 4. YETI - Asked ChatGPT "Which water bottle keeps drinks cold the longest?": 1. Klean Kanteen, 2. YETI, 3. Hydro Flask - Asked ChatGPT "Which drink bottle is best for kids?": 1. CamelBak - Searched Google, AI Overview "water bottle": 1. Frank Green, 2. Hydro Flask, 3. YETI, 4. Stanley - Searched Google, AI Overview "drink bottle": named none of the brands we track Not named in any answer: Chilly's, Cheeki, Sistema and MontiiCo. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia drink bottle brands in September 2026? - In September 2026, YETI gained share of searches among drink bottle brands in Australia, from 4% to 4.7%. - In September 2026, Frank Green lost share of searches among drink bottle brands in Australia, from 29.7% to 28.6%. ## Month by month | Month | Frank Green estimated searches | Frank Green Share of Search | Frank Green rank | YETI estimated searches | YETI Share of Search | YETI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 38% | 1 | 12.1K | 4.2% | 5 | | Nov 2025 | 201K | 41% | 1 | 18.1K | 3.7% | 5 | | Dec 2025 | 201K | 42.8% | 1 | 22.2K | 4.7% | 5 | | Jan 2026 | 110K | 31.6% | 2 | 14.8K | 4.3% | 5 | | Feb 2026 | 90.5K | 29.9% | 2 | 12.1K | 4% | 5 | | Mar 2026 | 90.5K | 32.5% | 2 | 12.1K | 4.3% | 5 | | Apr 2026 | 90.5K | 37.4% | 1 | 9.9K | 4.1% | 5 | | May 2026 | 74K | 31.9% | 2 | 9.9K | 4.3% | 5 | | Jun 2026 | 74K | 32.1% | 2 | 8.1K | 3.5% | 5 | | Jul 2026 | 90.5K | 33.5% | 2 | 9.9K | 3.7% | 5 | | Aug 2026 | 90.5K | 29.7% | 2 | 12.1K | 4% | 5 | | Sep 2026 | 74K | 28.6% | 2 | 12.1K | 4.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Frank Green’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Frank Green**: Measured on the search term “frank green”. - **YETI**: Measured on the search term “yeti bottle”. - [Frank Green profile](/demand/au/brands/frank-green) - [YETI profile](/demand/au/brands/yeti) - [All drink bottle brands in Australia](/demand/au/categories/au-drink-bottle-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Frank Green or YETI more popular in search? In September 2026, Frank Green had more branded searches than YETI among drink bottle brands in Australia. Frank Green had about 74,000 branded searches, while YETI had 12,100. Frank Green made up 28.6% of all drink bottle brand searches we track, and YETI accounted for 4.7%. ## Cite this page Brandwave. "Frank Green vs YETI: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/frank-green-vs-yeti This page is also available as HTML at https://gobrandwave.com/demand/au/compare/frank-green-vs-yeti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.