---
title: "Foxtel vs Stan: Which is searched more in Australia?"
description: "Is Foxtel or Stan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/foxtel-vs-stan"
publisher: "Brandwave"
---

# Foxtel vs Stan: Which is searched more in Australia?

Is Foxtel or Stan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Foxtel and Stan
- **Competitive set**: Streaming services
- **Market**: Australia
- **Month measured**: Sep 2026
- **Foxtel Share of Search**: 4.8%
- **Stan Share of Search**: 1.3%

## Is Foxtel or Stan more popular in search?

- In September 2026, Foxtel had more branded searches than Stan among streaming services in Australia. Foxtel had about 135,000 branded searches, while Stan had 36,300. Foxtel made up 4.8% of all streaming service searches we track, and Stan accounted for 1.3%.
- Foxtel was ahead of Stan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Foxtel’s share of searches among streaming services in Australia moved from 4.6% to 4.8%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Stan’s share of searches among streaming services in Australia moved from 0.42% to 1.3%, and its estimated monthly branded searches moved from 12.4K to 36.3K.

## How did search popularity change for Australia streaming services in September 2026?

- In September 2026, Foxtel gained share of searches among streaming services in Australia, from 3.8% to 4.8%.
- In September 2026, Stan lost share of searches among streaming services in Australia, from 2.2% to 1.3%.

## Month by month

| Month | Foxtel estimated searches | Foxtel Share of Search | Foxtel rank | Stan estimated searches | Stan Share of Search | Stan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 4.6% | 6 | 12.4K | 0.42% | 9 |
| Nov 2025 | 135K | 4.7% | 6 | 20.1K | 0.7% | 9 |
| Dec 2025 | 135K | 4.3% | 6 | 26.5K | 0.85% | 9 |
| Jan 2026 | 135K | 4.2% | 6 | 37.9K | 1.2% | 8 |
| Feb 2026 | 135K | 4.8% | 6 | 38.4K | 1.4% | 8 |
| Mar 2026 | 165K | 4.5% | 6 | 37.9K | 1% | 8 |
| Apr 2026 | 135K | 4.5% | 6 | 36.9K | 1.2% | 8 |
| May 2026 | 135K | 4.2% | 6 | 64.3K | 2% | 8 |
| Jun 2026 | 135K | 4.4% | 6 | 64.3K | 2.1% | 7 |
| Jul 2026 | 135K | 4.7% | 6 | 63.7K | 2.2% | 7 |
| Aug 2026 | 110K | 3.8% | 6 | 64.3K | 2.2% | 7 |
| Sep 2026 | 135K | 4.8% | 6 | 36.3K | 1.3% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Foxtel’s and Stan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Foxtel**: Measured on the search term “foxtel”.
- **Stan**: Measured on the search terms “stan app”, “stan streaming” and “stan tv”, summed into one figure.

- [Foxtel profile](/demand/au/brands/foxtel)
- [Stan profile](/demand/au/brands/stan)
- [All streaming services in Australia](/demand/au/categories/au-streaming-services): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Foxtel or Stan more popular in search?

In September 2026, Foxtel had more branded searches than Stan among streaming services in Australia. Foxtel had about 135,000 branded searches, while Stan had 36,300. Foxtel made up 4.8% of all streaming service searches we track, and Stan accounted for 1.3%.

## Cite this page

Brandwave. "Foxtel vs Stan: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/foxtel-vs-stan

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/foxtel-vs-stan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.