---
title: "Foxtel vs Paramount+: Which is searched more in Australia?"
description: "Is Foxtel or Paramount+ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/foxtel-vs-paramount-plus"
publisher: "Brandwave"
---

# Foxtel vs Paramount+: Which is searched more in Australia?

Is Foxtel or Paramount+ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Foxtel and Paramount+
- **Competitive set**: Streaming services
- **Market**: Australia
- **Month measured**: Sep 2026
- **Foxtel Share of Search**: 4.8%
- **Paramount+ Share of Search**: 7.2%

## Is Foxtel or Paramount+ more popular in search?

- In September 2026, Paramount+ had more branded searches than Foxtel among streaming services in Australia. Paramount+ had about 201,000 branded searches, while Foxtel had 135,000. Paramount+ made up 7.2% of all streaming service searches we track, and Foxtel accounted for 4.8%.
- Paramount+ was ahead of Foxtel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Foxtel’s share of searches among streaming services in Australia moved from 4.6% to 4.8%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Paramount+’s share of searches among streaming services in Australia moved from 6.8% to 7.2%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for Australia streaming services in September 2026?

- In September 2026, Foxtel gained share of searches among streaming services in Australia, from 3.8% to 4.8%.

## Month by month

| Month | Foxtel estimated searches | Foxtel Share of Search | Foxtel rank | Paramount+ estimated searches | Paramount+ Share of Search | Paramount+ rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 4.6% | 6 | 201K | 6.8% | 5 |
| Nov 2025 | 135K | 4.7% | 6 | 246K | 8.6% | 5 |
| Dec 2025 | 135K | 4.3% | 6 | 201K | 6.4% | 5 |
| Jan 2026 | 135K | 4.2% | 6 | 301K | 9.4% | 5 |
| Feb 2026 | 135K | 4.8% | 6 | 165K | 5.9% | 5 |
| Mar 2026 | 165K | 4.5% | 6 | 246K | 6.7% | 5 |
| Apr 2026 | 135K | 4.5% | 6 | 201K | 6.6% | 5 |
| May 2026 | 135K | 4.2% | 6 | 246K | 7.6% | 5 |
| Jun 2026 | 135K | 4.4% | 6 | 246K | 8% | 5 |
| Jul 2026 | 135K | 4.7% | 6 | 201K | 6.9% | 5 |
| Aug 2026 | 110K | 3.8% | 6 | 201K | 6.9% | 5 |
| Sep 2026 | 135K | 4.8% | 6 | 201K | 7.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Foxtel’s and Paramount+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Foxtel**: Measured on the search term “foxtel”.
- **Paramount+**: Measured on the search term “paramount plus”.

- [Foxtel profile](/demand/au/brands/foxtel)
- [Paramount+ profile](/demand/au/brands/paramount-plus)
- [All streaming services in Australia](/demand/au/categories/au-streaming-services): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Foxtel or Paramount+ more popular in search?

In September 2026, Paramount+ had more branded searches than Foxtel among streaming services in Australia. Paramount+ had about 201,000 branded searches, while Foxtel had 135,000. Paramount+ made up 7.2% of all streaming service searches we track, and Foxtel accounted for 4.8%.

## Cite this page

Brandwave. "Foxtel vs Paramount+: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/foxtel-vs-paramount-plus

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/foxtel-vs-paramount-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.