--- title: "Foxtel vs Kayo Sports: Which is searched more in Australia?" description: "Is Foxtel or Kayo Sports more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/foxtel-vs-kayo-sports" publisher: "Brandwave" --- # Foxtel vs Kayo Sports: Which is searched more in Australia? Is Foxtel or Kayo Sports more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Foxtel and Kayo Sports - **Competitive set**: Streaming services - **Market**: Australia - **Month measured**: Sep 2026 - **Foxtel Share of Search**: 4.8% - **Kayo Sports Share of Search**: 12.7% ## Is Foxtel or Kayo Sports more popular in search? - In September 2026, Kayo Sports had more branded searches than Foxtel among streaming services in Australia. Kayo Sports had about 356,000 branded searches, while Foxtel had 135,000. Kayo Sports made up 12.7% of all streaming service searches we track, and Foxtel accounted for 4.8%. - Kayo Sports was ahead of Foxtel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Foxtel’s share of searches among streaming services in Australia moved from 4.6% to 4.8%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, Kayo Sports’ share of searches among streaming services in Australia moved from 15.8% to 12.7%, and its estimated monthly branded searches moved from 466K to 356K. ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kayo Sports was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Foxtel was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kayo Sports was listed before Foxtel in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Disney+ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Stan | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Binge | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Paramount+ | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kayo Sports | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | BritBox | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Foxtel | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | hayu | 10th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about streaming services - Asked ChatGPT "Which streaming service should I subscribe to in Australia?": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Kayo Sports - Asked ChatGPT "What are the best streaming services in Australia?": 1. Netflix, 2. Disney+, 3. Prime Video, 4. Stan, 5. Binge, 6. Kayo Sports - Asked ChatGPT "What's the best value streaming service in Australia?": 1. Prime Video, 2. Paramount+, 3. Netflix, 4. Disney+, 5. Binge - Searched Google, AI Overview "streaming services": 1. Netflix, 2. Stan, 3. Prime Video, 4. Disney+, 5. Binge, 6. Paramount+, 7. Kayo Sports, 8. BritBox, 9. hayu - Searched Google, AI Overview "streaming service": 1. Netflix, 2. Stan, 3. Disney+, 4. Prime Video, 5. Binge, 6. Foxtel, 7. BritBox, 8. hayu Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia streaming services in September 2026? - In September 2026, Foxtel gained share of searches among streaming services in Australia, from 3.8% to 4.8%. - In September 2026, Kayo Sports rose from 4th to 3rd among streaming services in Australia. ## Month by month | Month | Foxtel estimated searches | Foxtel Share of Search | Foxtel rank | Kayo Sports estimated searches | Kayo Sports Share of Search | Kayo Sports rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 4.6% | 6 | 466K | 15.8% | 3 | | Nov 2025 | 135K | 4.7% | 6 | 381K | 13.3% | 3 | | Dec 2025 | 135K | 4.3% | 6 | 381K | 12.2% | 3 | | Jan 2026 | 135K | 4.2% | 6 | 311K | 9.7% | 3 | | Feb 2026 | 135K | 4.8% | 6 | 436K | 15.5% | 3 | | Mar 2026 | 165K | 4.5% | 6 | 851K | 23% | 2 | | Apr 2026 | 135K | 4.5% | 6 | 533K | 17.6% | 2 | | May 2026 | 135K | 4.2% | 6 | 533K | 16.5% | 3 | | Jun 2026 | 135K | 4.4% | 6 | 436K | 14.2% | 3 | | Jul 2026 | 135K | 4.7% | 6 | 381K | 13.2% | 3 | | Aug 2026 | 110K | 3.8% | 6 | 356K | 12.2% | 4 | | Sep 2026 | 135K | 4.8% | 6 | 356K | 12.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Foxtel’s and Kayo Sports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Foxtel**: Measured on the search term “foxtel”. - **Kayo Sports**: Measured on the search terms “kayo” and “kayo sports”, summed into one figure. - [Foxtel profile](/demand/au/brands/foxtel) - [Kayo Sports profile](/demand/au/brands/kayo-sports) - [All streaming services in Australia](/demand/au/categories/au-streaming-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Foxtel or Kayo Sports more popular in search? In September 2026, Kayo Sports had more branded searches than Foxtel among streaming services in Australia. Kayo Sports had about 356,000 branded searches, while Foxtel had 135,000. Kayo Sports made up 12.7% of all streaming service searches we track, and Foxtel accounted for 4.8%. ## Cite this page Brandwave. "Foxtel vs Kayo Sports: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/foxtel-vs-kayo-sports This page is also available as HTML at https://gobrandwave.com/demand/au/compare/foxtel-vs-kayo-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.