--- title: "Foxtel vs hayu: Which is searched more in Australia?" description: "Is Foxtel or hayu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/foxtel-vs-hayu" publisher: "Brandwave" --- # Foxtel vs hayu: Which is searched more in Australia? Is Foxtel or hayu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Foxtel and hayu - **Competitive set**: Streaming services - **Market**: Australia - **Month measured**: Sep 2026 - **Foxtel Share of Search**: 4.8% - **hayu Share of Search**: 0.97% ## Is Foxtel or hayu more popular in search? - In September 2026, Foxtel had more branded searches than hayu among streaming services in Australia. Foxtel had about 135,000 branded searches, while hayu had 27,100. Foxtel made up 4.8% of all streaming service searches we track, and hayu accounted for 0.97%. - Foxtel was ahead of hayu in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Foxtel’s share of searches among streaming services in Australia moved from 4.6% to 4.8%, and its estimated monthly branded searches held steady at 135K. - Across the 12 months ending September 2026, hayu’s share of searches among streaming services in Australia moved from 0.92% to 0.97%, and its estimated monthly branded searches held steady at 27.1K. ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, hayu was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Foxtel was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Foxtel and hayu were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Disney+ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Stan | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Binge | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Paramount+ | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kayo Sports | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | BritBox | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Foxtel | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | hayu | 10th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about streaming services - Asked ChatGPT "Which streaming service should I subscribe to in Australia?": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Kayo Sports - Asked ChatGPT "What are the best streaming services in Australia?": 1. Netflix, 2. Disney+, 3. Prime Video, 4. Stan, 5. Binge, 6. Kayo Sports - Asked ChatGPT "What's the best value streaming service in Australia?": 1. Prime Video, 2. Paramount+, 3. Netflix, 4. Disney+, 5. Binge - Searched Google, AI Overview "streaming services": 1. Netflix, 2. Stan, 3. Prime Video, 4. Disney+, 5. Binge, 6. Paramount+, 7. Kayo Sports, 8. BritBox, 9. hayu - Searched Google, AI Overview "streaming service": 1. Netflix, 2. Stan, 3. Disney+, 4. Prime Video, 5. Binge, 6. Foxtel, 7. BritBox, 8. hayu Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia streaming services in September 2026? - In September 2026, Foxtel gained share of searches among streaming services in Australia, from 3.8% to 4.8%. ## Month by month | Month | Foxtel estimated searches | Foxtel Share of Search | Foxtel rank | hayu estimated searches | hayu Share of Search | hayu rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 4.6% | 6 | 27.1K | 0.92% | 8 | | Nov 2025 | 135K | 4.7% | 6 | 27.1K | 0.94% | 8 | | Dec 2025 | 135K | 4.3% | 6 | 27.1K | 0.87% | 8 | | Jan 2026 | 135K | 4.2% | 6 | 27.1K | 0.85% | 9 | | Feb 2026 | 135K | 4.8% | 6 | 27.1K | 0.96% | 9 | | Mar 2026 | 165K | 4.5% | 6 | 27.1K | 0.73% | 9 | | Apr 2026 | 135K | 4.5% | 6 | 33.1K | 1.1% | 9 | | May 2026 | 135K | 4.2% | 6 | 33.1K | 1% | 9 | | Jun 2026 | 135K | 4.4% | 6 | 27.1K | 0.88% | 9 | | Jul 2026 | 135K | 4.7% | 6 | 27.1K | 0.94% | 9 | | Aug 2026 | 110K | 3.8% | 6 | 27.1K | 0.93% | 9 | | Sep 2026 | 135K | 4.8% | 6 | 27.1K | 0.97% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Foxtel’s and hayu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Foxtel**: Measured on the search term “foxtel”. - **hayu**: Measured on the search term “hayu”. - [Foxtel profile](/demand/au/brands/foxtel) - [hayu profile](/demand/au/brands/hayu) - [All streaming services in Australia](/demand/au/categories/au-streaming-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Foxtel or hayu more popular in search? In September 2026, Foxtel had more branded searches than hayu among streaming services in Australia. Foxtel had about 135,000 branded searches, while hayu had 27,100. Foxtel made up 4.8% of all streaming service searches we track, and hayu accounted for 0.97%. ## Cite this page Brandwave. "Foxtel vs hayu: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/foxtel-vs-hayu This page is also available as HTML at https://gobrandwave.com/demand/au/compare/foxtel-vs-hayu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.