--- title: "Fox ESS vs Tesla: Which is searched more in Australia?" description: "Is Fox ESS or Tesla more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home battery brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/fox-ess-vs-tesla" publisher: "Brandwave" --- # Fox ESS vs Tesla: Which is searched more in Australia? Is Fox ESS or Tesla more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home battery brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fox ESS and Tesla - **Competitive set**: Home battery brands - **Market**: Australia - **Month measured**: Sep 2026 - **Fox ESS Share of Search**: 13.4% - **Tesla Share of Search**: 9.1% ## Is Fox ESS or Tesla more popular in search? - In September 2026, Fox ESS had more branded searches than Tesla among home battery brands in Australia. Fox ESS had about 4,300 branded searches, while Tesla had 2,900. Fox ESS made up 13.4% of all home battery brand searches we track, and Tesla accounted for 9.1%. - Fox ESS was ahead of Tesla in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fox ESS’s share of searches among home battery brands in Australia moved from 19.6% to 13.4%, and its estimated monthly branded searches moved from 8.3K to 4.3K. - Across the 12 months ending September 2026, Tesla’s share of searches among home battery brands in Australia moved from 8.5% to 9.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top home battery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tesla was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fox ESS did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tesla | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Sungrow | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | BYD | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sigenergy | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | GoodWe | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | AlphaESS | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | SolarEdge | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Enphase | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Fox ESS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Redback Technologies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home battery brands - Asked ChatGPT "What's the best home battery to add to solar in Australia?": 1. Tesla, 2. Sungrow, 3. BYD, 4. Sigenergy, 5. GoodWe, 6. SolarEdge, 7. Enphase - Asked ChatGPT "Which solar battery brand is the most reliable?": 1. Tesla, 2. BYD, 3. Sungrow - Asked ChatGPT "Is it worth getting a home battery with the government rebate?": named none of the brands we track - Searched Google, AI Overview "solar battery": 1. Tesla, 2. Sungrow, 3. AlphaESS - Searched Google, AI Overview "home battery": 1. Tesla, 2. Sungrow, 3. Sigenergy, 4. GoodWe Not named in any answer: Fox ESS and Redback Technologies. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia home battery brands in September 2026? - In September 2026, Tesla lost share of searches among home battery brands in Australia, from 11% to 9.1%. - Estimated monthly branded searches for Fox ESS in Australia fell 48.2% over 12 measured months, from 8.3K to 4.3K in September 2026. ## Month by month | Month | Fox ESS estimated searches | Fox ESS Share of Search | Fox ESS rank | Tesla estimated searches | Tesla Share of Search | Tesla rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.3K | 19.6% | 2 | 3.6K | 8.5% | 5 | | Nov 2025 | 9.8K | 19.3% | 2 | 4.4K | 8.6% | 5 | | Dec 2025 | 6.5K | 16.3% | 3 | 3.6K | 9% | 6 | | Jan 2026 | 9K | 20.5% | 2 | 3.6K | 8.2% | 6 | | Feb 2026 | 9.8K | 21.8% | 2 | 3.6K | 8% | 6 | | Mar 2026 | 13.5K | 23.4% | 1 | 6.6K | 11.5% | 5 | | Apr 2026 | 11K | 20.9% | 1 | 4.4K | 8.3% | 6 | | May 2026 | 5.8K | 16.9% | 2 | 2.9K | 8.5% | 6 | | Jun 2026 | 4.3K | 14.4% | 3 | 2.9K | 9.7% | 6 | | Jul 2026 | 4.3K | 13.7% | 3 | 2.9K | 9.2% | 5 | | Aug 2026 | 4.3K | 13.1% | 3 | 3.6K | 11% | 5 | | Sep 2026 | 4.3K | 13.4% | 3 | 2.9K | 9.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Fox ESS’s and Tesla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fox ESS**: Measured on the search terms “fox ess” and “fox ess battery”, summed into one figure. - **Tesla**: Measured on the search term “tesla powerwall”. - [Fox ESS profile](/demand/au/brands/fox-ess) - [Tesla profile](/demand/au/brands/tesla) - [All home battery brands in Australia](/demand/au/categories/au-home-battery-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fox ESS or Tesla more popular in search? In September 2026, Fox ESS had more branded searches than Tesla among home battery brands in Australia. Fox ESS had about 4,300 branded searches, while Tesla had 2,900. Fox ESS made up 13.4% of all home battery brand searches we track, and Tesla accounted for 9.1%. ## Cite this page Brandwave. "Fox ESS vs Tesla: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/fox-ess-vs-tesla This page is also available as HTML at https://gobrandwave.com/demand/au/compare/fox-ess-vs-tesla. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.