--- title: "Four Pillars vs Ink Gin: Which is searched more in Australia?" description: "Is Four Pillars or Ink Gin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/four-pillars-vs-ink-gin" publisher: "Brandwave" --- # Four Pillars vs Ink Gin: Which is searched more in Australia? Is Four Pillars or Ink Gin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Four Pillars and Ink Gin - **Competitive set**: Gin brands - **Market**: Australia - **Month measured**: Sep 2026 - **Four Pillars Share of Search**: 49% - **Ink Gin Share of Search**: 18% ## Is Four Pillars or Ink Gin more popular in search? - In September 2026, Four Pillars had more branded searches than Ink Gin among gin brands in Australia. Four Pillars had about 9,800 branded searches, while Ink Gin had 3,600. Four Pillars made up 49% of all gin brand searches we track, and Ink Gin accounted for 18%. - Four Pillars was ahead of Ink Gin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Four Pillars’ share of searches among gin brands in Australia moved from 48.4% to 49%, and its estimated monthly branded searches moved from 12K to 9.8K. - Across the 12 months ending September 2026, Ink Gin’s share of searches among gin brands in Australia moved from 11.7% to 18%, and its estimated monthly branded searches moved from 2.9K to 3.6K. ## Top gin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Four Pillars appeared in all five answers. Ink Gin did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Four Pillars | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Archie Rose | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ink Gin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gin brands - Asked ChatGPT "What's the best Australian gin brand?": 1. Four Pillars, 2. Archie Rose - Asked ChatGPT "Which gin brand in Australia is best for a gin and tonic?": 1. Four Pillars, 2. Archie Rose - Asked ChatGPT "What are the most popular gin brands in Australia?": 1. Four Pillars, 2. Archie Rose - Searched Google, AI Overview "gin": 1. Four Pillars, 2. Archie Rose - Searched Google, AI Overview "australian gin": 1. Archie Rose, 2. Four Pillars Not named in any answer: Ink Gin. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia gin brands in September 2026? - In September 2026, Four Pillars overtook Archie Rose to become the leader among gin brands in Australia, with 49% of the searches. - In September 2026, Ink Gin gained share of searches among gin brands in Australia, from 12.8% to 18%. ## Month by month | Month | Four Pillars estimated searches | Four Pillars Share of Search | Four Pillars rank | Ink Gin estimated searches | Ink Gin Share of Search | Ink Gin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12K | 48.4% | 1 | 2.9K | 11.7% | 3 | | Nov 2025 | 14.7K | 52.1% | 1 | 3.6K | 12.8% | 3 | | Dec 2025 | 19.8K | 53.1% | 1 | 5.4K | 14.5% | 3 | | Jan 2026 | 12K | 55.8% | 1 | 2.9K | 13.5% | 3 | | Feb 2026 | 9.8K | 55.7% | 1 | 2.4K | 13.6% | 3 | | Mar 2026 | 8.8K | 53% | 1 | 2.4K | 14.5% | 3 | | Apr 2026 | 9.8K | 52.1% | 1 | 2.4K | 12.8% | 3 | | May 2026 | 9.8K | 52.1% | 1 | 2.4K | 12.8% | 3 | | Jun 2026 | 8.8K | 48.1% | 1 | 2.9K | 15.8% | 3 | | Jul 2026 | 8.8K | 53% | 1 | 2.4K | 14.5% | 3 | | Aug 2026 | 9.8K | 43.4% | 2 | 2.9K | 12.8% | 3 | | Sep 2026 | 9.8K | 49% | 1 | 3.6K | 18% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Four Pillars’ and Ink Gin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Four Pillars**: Measured on the search terms “four pillars” and “four pillars gin”, summed into one figure. - **Ink Gin**: Measured on the search term “ink gin”. - [Four Pillars profile](/demand/au/brands/four-pillars) - [Ink Gin profile](/demand/au/brands/ink-gin) - [All gin brands in Australia](/demand/au/categories/au-gin-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Four Pillars or Ink Gin more popular in search? In September 2026, Four Pillars had more branded searches than Ink Gin among gin brands in Australia. Four Pillars had about 9,800 branded searches, while Ink Gin had 3,600. Four Pillars made up 49% of all gin brand searches we track, and Ink Gin accounted for 18%. ## Cite this page Brandwave. "Four Pillars vs Ink Gin: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/four-pillars-vs-ink-gin This page is also available as HTML at https://gobrandwave.com/demand/au/compare/four-pillars-vs-ink-gin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.