--- title: "Form and Fold vs Tigerlily: Which is searched more in Australia?" description: "Is Form and Fold or Tigerlily more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/form-and-fold-vs-tigerlily" publisher: "Brandwave" --- # Form and Fold vs Tigerlily: Which is searched more in Australia? Is Form and Fold or Tigerlily more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Form and Fold and Tigerlily - **Competitive set**: Swimwear brands - **Market**: Australia - **Month measured**: Sep 2026 - **Form and Fold Share of Search**: 0.82% - **Tigerlily Share of Search**: 7% ## Is Form and Fold or Tigerlily more popular in search? - In September 2026, Tigerlily had more branded searches than Form and Fold among swimwear brands in Australia. Tigerlily had about 16,100 branded searches, while Form and Fold had 1,900. Tigerlily made up 7% of all swimwear brand searches we track, and Form and Fold accounted for 0.82%. - Tigerlily was ahead of Form and Fold in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Form and Fold’s share of searches among swimwear brands in Australia moved from 0.79% to 0.82%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, Tigerlily’s share of searches among swimwear brands in Australia moved from 8.2% to 7%, and its estimated monthly branded searches moved from 19.7K to 16.1K. ## Top swimwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Form and Fold was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tigerlily did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Seafolly | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Peony | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Form and Fold | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Bydee | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bondi Born | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Baku | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Bond-Eye | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Cotton On Body | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Jets | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Tigerlily | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about swimwear brands - Asked ChatGPT "Which swimwear brand should I buy in Australia?": 1. Seafolly, 2. Peony, 3. Form and Fold, 4. Cotton On Body - Asked ChatGPT "What are the best Australian swimwear brands?": 1. Bondi Born, 2. Peony, 3. Seafolly, 4. Form and Fold, 5. Bond-Eye, 6. Bydee, 7. Cotton On Body - Asked ChatGPT "What's the best swimwear brand in Australia for bikinis?": 1. Bydee, 2. Peony, 3. Seafolly, 4. Form and Fold, 5. Bondi Born - Searched Google, AI Overview "bikinis": 1. Bydee - Searched Google, AI Overview "swimwear australia": 1. Seafolly, 2. Baku, 3. Jets Not named in any answer: Tigerlily. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia swimwear brands in September 2026? - Estimated monthly branded searches for Tigerlily in Australia fell 18.3% over 12 measured months, from 19.7K to 16.1K in September 2026. ## Month by month | Month | Form and Fold estimated searches | Form and Fold Share of Search | Form and Fold rank | Tigerlily estimated searches | Tigerlily Share of Search | Tigerlily rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.79% | 10 | 19.7K | 8.2% | 4 | | Nov 2025 | 2.4K | 0.77% | 10 | 19.7K | 6.3% | 4 | | Dec 2025 | 2.9K | 1% | 10 | 17.2K | 6.1% | 5 | | Jan 2026 | 1.6K | 0.65% | 10 | 16.4K | 6.6% | 5 | | Feb 2026 | 720 | 0.47% | 10 | 12.8K | 8.3% | 4 | | Mar 2026 | 720 | 0.45% | 10 | 10.4K | 6.5% | 4 | | Apr 2026 | 720 | 0.46% | 10 | 12.5K | 8% | 3 | | May 2026 | 1K | 0.62% | 10 | 12.6K | 7.8% | 4 | | Jun 2026 | 1K | 0.62% | 10 | 10.5K | 6.5% | 4 | | Jul 2026 | 1K | 0.63% | 10 | 12.8K | 8.1% | 4 | | Aug 2026 | 1.3K | 0.67% | 10 | 13K | 6.7% | 4 | | Sep 2026 | 1.9K | 0.82% | 10 | 16.1K | 7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Form and Fold’s and Tigerlily’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Form and Fold**: Measured on the search term “form and fold”. - **Tigerlily**: Measured on the search terms “tigerlily” and “tigerlily swimwear”, summed into one figure. - [Form and Fold profile](/demand/au/brands/form-and-fold) - [Tigerlily profile](/demand/au/brands/tigerlily) - [All swimwear brands in Australia](/demand/au/categories/au-swimwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Form and Fold or Tigerlily more popular in search? In September 2026, Tigerlily had more branded searches than Form and Fold among swimwear brands in Australia. Tigerlily had about 16,100 branded searches, while Form and Fold had 1,900. Tigerlily made up 7% of all swimwear brand searches we track, and Form and Fold accounted for 0.82%. ## Cite this page Brandwave. "Form and Fold vs Tigerlily: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/form-and-fold-vs-tigerlily This page is also available as HTML at https://gobrandwave.com/demand/au/compare/form-and-fold-vs-tigerlily. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.