---
title: "Ford vs Kia: Which is searched more in Australia?"
description: "Is Ford or Kia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/ford-vs-kia"
publisher: "Brandwave"
---

# Ford vs Kia: Which is searched more in Australia?

Is Ford or Kia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ford and Kia
- **Competitive set**: Car brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **Ford Share of Search**: 4.2%
- **Kia Share of Search**: 4.6%

## Is Ford or Kia more popular in search?

- In September 2026, Ford and Kia were level in searches among car brands in Australia, with an estimated 276K versus 296K branded searches, at 4.2% and 4.6% of the total.
- Kia was ahead of Ford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ford’s share of searches among car brands in Australia moved from 4.9% to 4.2%, and its estimated monthly branded searches moved from 343K to 276K.
- Across the 12 months ending September 2026, Kia’s share of searches among car brands in Australia moved from 5% to 4.6%, and its estimated monthly branded searches moved from 353K to 296K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ford was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kia was listed before Ford in two out of three answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai
- Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia
- Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi
- Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo
- Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki

Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia car brands in September 2026?

- In September 2026, Mitsubishi overtook Mazda and 2 others to rank 3rd among car brands in Australia, with 5.7% of the searches.
- In September 2026, Tesla overtook Ford to rank 6th among car brands in Australia, with 4.3% of the searches.
- Estimated monthly branded searches for Ford in Australia fell 19.7% over 12 measured months, from 343K to 276K in September 2026.
- Estimated monthly branded searches for Kia in Australia fell 16.1% over 12 measured months, from 353K to 296K in September 2026.

## Month by month

| Month | Ford estimated searches | Ford Share of Search | Ford rank | Kia estimated searches | Kia Share of Search | Kia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 343K | 4.9% | 5 | 353K | 5% | 3 |
| Nov 2025 | 327K | 4.9% | 5 | 330K | 4.9% | 4 |
| Dec 2025 | 295K | 4.7% | 5 | 317K | 5% | 4 |
| Jan 2026 | 348K | 4.8% | 6 | 392K | 5.4% | 3 |
| Feb 2026 | 306K | 4.5% | 6 | 368K | 5.4% | 3 |
| Mar 2026 | 294K | 3.6% | 8 | 413K | 5.1% | 5 |
| Apr 2026 | 275K | 3.9% | 7 | 352K | 4.9% | 4 |
| May 2026 | 321K | 4.4% | 6 | 345K | 4.7% | 5 |
| Jun 2026 | 305K | 4.5% | 6 | 334K | 4.9% | 4 |
| Jul 2026 | 269K | 4.1% | 7 | 328K | 5% | 4 |
| Aug 2026 | 296K | 4.3% | 5 | 334K | 4.8% | 4 |
| Sep 2026 | 276K | 4.2% | 7 | 296K | 4.6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ford’s and Kia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ford**: Measured on the search terms “ford”, “ford cars”, “ford escape”, “ford everest”, “ford focus”, “ford mustang”, “ford puma”, “ford ranger”, “ford raptor”, “ford transit” and “mustang”, summed into one figure.
- **Kia**: Measured on the search terms “kia”, “kia cars”, “kia cerato”, “kia ev9”, “kia picanto”, “kia seltos”, “kia sorento”, “kia sportage”, “kia stonic”, “seltos”, “sorento”, “sportage” and “stonic”, summed into one figure.

- [Ford profile](/demand/au/brands/ford)
- [Kia profile](/demand/au/brands/kia)
- [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Ford or Kia more popular in search?

In September 2026, Ford and Kia were level in searches among car brands in Australia, with an estimated 276K versus 296K branded searches, at 4.2% and 4.6% of the total.

## Cite this page

Brandwave. "Ford vs Kia: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ford-vs-kia

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ford-vs-kia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.