--- title: "Flooring Xtra vs Havwoods: Which is searched more in Australia?" description: "Is Flooring Xtra or Havwoods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flooring retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/flooring-xtra-vs-havwoods" publisher: "Brandwave" --- # Flooring Xtra vs Havwoods: Which is searched more in Australia? Is Flooring Xtra or Havwoods more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flooring retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Flooring Xtra and Havwoods - **Competitive set**: Flooring retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Flooring Xtra Share of Search**: 9.9% - **Havwoods Share of Search**: 2.3% ## Is Flooring Xtra or Havwoods more popular in search? - In September 2026, Flooring Xtra had more branded searches than Havwoods among flooring retailers in Australia. Flooring Xtra had about 8,100 branded searches, while Havwoods had 1,900. Flooring Xtra made up 9.9% of all flooring retailer searches we track, and Havwoods accounted for 2.3%. - Flooring Xtra was ahead of Havwoods in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Flooring Xtra’s share of searches among flooring retailers in Australia moved from 9.6% to 9.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, Havwoods’ share of searches among flooring retailers in Australia held steady at 2.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top flooring retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Havwoods was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Flooring Xtra was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Havwoods was listed before Flooring Xtra in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Choices Flooring | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Andersens | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | National Tiles | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Carpet Court | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Havwoods | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Flooring Xtra | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about flooring retailers - Asked ChatGPT "Where should I buy new flooring in Australia?": 1. Choices Flooring, 2. National Tiles, 3. Havwoods - Asked ChatGPT "What are the best flooring stores in Australia?": 1. Andersens, 2. National Tiles, 3. Choices Flooring, 4. Havwoods, 5. Carpet Court - Asked ChatGPT "Which flooring retailer in Australia is best for carpet?": 1. Carpet Court, 2. Andersens, 3. Choices Flooring, 4. Flooring Xtra - Searched Google, AI Overview "carpet": 1. Carpet Court Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia flooring retailers in September 2026? - In September 2026, Flooring Xtra lost share of searches among flooring retailers in Australia, from 10.8% to 9.9%. - Estimated monthly branded searches for Havwoods in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Flooring Xtra estimated searches | Flooring Xtra Share of Search | Flooring Xtra rank | Havwoods estimated searches | Havwoods Share of Search | Havwoods rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 9.6% | 4 | 2.4K | 2.3% | 5 | | Nov 2025 | 8.1K | 8.1% | 4 | 1.9K | 1.9% | 5 | | Dec 2025 | 5.4K | 7.6% | 4 | 1.3K | 1.8% | 6 | | Jan 2026 | 8.1K | 8.9% | 4 | 1.6K | 1.8% | 6 | | Feb 2026 | 8.1K | 9.1% | 4 | 1.9K | 2.1% | 5 | | Mar 2026 | 8.1K | 8.8% | 4 | 2.4K | 2.6% | 5 | | Apr 2026 | 8.1K | 10% | 4 | 1.9K | 2.3% | 5 | | May 2026 | 8.1K | 9.9% | 4 | 2.4K | 2.9% | 5 | | Jun 2026 | 8.1K | 9.2% | 4 | 1.9K | 2.2% | 6 | | Jul 2026 | 8.1K | 9.8% | 4 | 1.9K | 2.3% | 6 | | Aug 2026 | 9.9K | 10.8% | 4 | 1.9K | 2.1% | 6 | | Sep 2026 | 8.1K | 9.9% | 4 | 1.9K | 2.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Flooring Xtra’s and Havwoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Flooring Xtra**: Measured on the search term “flooring xtra”. - **Havwoods**: Measured on the search term “havwoods”. - [Flooring Xtra profile](/demand/au/brands/flooring-xtra) - [Havwoods profile](/demand/au/brands/havwoods) - [All flooring retailers in Australia](/demand/au/categories/au-flooring-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Flooring Xtra or Havwoods more popular in search? In September 2026, Flooring Xtra had more branded searches than Havwoods among flooring retailers in Australia. Flooring Xtra had about 8,100 branded searches, while Havwoods had 1,900. Flooring Xtra made up 9.9% of all flooring retailer searches we track, and Havwoods accounted for 2.3%. ## Cite this page Brandwave. "Flooring Xtra vs Havwoods: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/flooring-xtra-vs-havwoods This page is also available as HTML at https://gobrandwave.com/demand/au/compare/flooring-xtra-vs-havwoods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.