--- title: "Flight Centre vs Skyscanner: Which is searched more in Australia?" description: "Is Flight Centre or Skyscanner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/flight-centre-vs-skyscanner" publisher: "Brandwave" --- # Flight Centre vs Skyscanner: Which is searched more in Australia? Is Flight Centre or Skyscanner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online travel agencies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Flight Centre and Skyscanner - **Competitive set**: Online travel agencies - **Market**: Australia - **Month measured**: Sep 2026 - **Flight Centre Share of Search**: 16.9% - **Skyscanner Share of Search**: 37.6% ## Is Flight Centre or Skyscanner more popular in search? - In September 2026, Skyscanner had more branded searches than Flight Centre among online travel agencies in Australia. Skyscanner had about 1.2 million branded searches, while Flight Centre had 550,000. Skyscanner made up 37.6% of all online travel agency searches we track, and Flight Centre accounted for 16.9%. - Skyscanner was ahead of Flight Centre in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Flight Centre’s share of searches among online travel agencies in Australia moved from 19.5% to 16.9%, and its estimated monthly branded searches moved from 673K to 550K. - Across the 12 months ending September 2026, Skyscanner’s share of searches among online travel agencies in Australia moved from 35.3% to 37.6%, and its estimated monthly branded searches held steady at 1.2M. ## Top online travel agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Flight Centre was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Skyscanner was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Flight Centre and Skyscanner were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Skyscanner | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Expedia | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Webjet | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Flight Centre | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Booking.com | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Luxury Escapes | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Agoda | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Trip.com | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about online travel agencies - Asked ChatGPT "Where should I book flights and hotels in Australia?": 1. Skyscanner, 2. Booking.com, 3. Agoda, 4. Expedia - Asked ChatGPT "What are the best travel booking sites in Australia?": 1. Skyscanner, 2. Booking.com, 3. Expedia, 4. Webjet, 5. Luxury Escapes, 6. Flight Centre, 7. Agoda, 8. Trip.com - Asked ChatGPT "What's the best site in Australia for booking a holiday package?": 1. Luxury Escapes, 2. Expedia, 3. Webjet, 4. Flight Centre - Searched Google, AI Overview "travel agency": named none of the brands we track - Searched Google, AI Overview "holiday packages": 1. Flight Centre, 2. Webjet Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia online travel agencies in September 2026? - Estimated monthly branded searches for Flight Centre in Australia fell 18.3% over 12 measured months, from 673K to 550K in September 2026. ## Month by month | Month | Flight Centre estimated searches | Flight Centre Share of Search | Flight Centre rank | Skyscanner estimated searches | Skyscanner Share of Search | Skyscanner rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 19.5% | 3 | 1.2M | 35.3% | 1 | | Nov 2025 | 673K | 20.5% | 2 | 1.2M | 37.2% | 1 | | Dec 2025 | 550K | 18.6% | 2 | 1.2M | 41.2% | 1 | | Jan 2026 | 673K | 17.4% | 3 | 1.5M | 38.8% | 1 | | Feb 2026 | 550K | 17.2% | 3 | 1.2M | 38.1% | 1 | | Mar 2026 | 673K | 18.9% | 2 | 1.5M | 42.1% | 1 | | Apr 2026 | 550K | 18.6% | 2 | 1.2M | 41.2% | 1 | | May 2026 | 550K | 17.1% | 3 | 1.2M | 38% | 1 | | Jun 2026 | 550K | 17.1% | 3 | 1.2M | 38% | 1 | | Jul 2026 | 550K | 17.1% | 3 | 1.2M | 38% | 1 | | Aug 2026 | 550K | 17% | 3 | 1.2M | 37.7% | 1 | | Sep 2026 | 550K | 16.9% | 3 | 1.2M | 37.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Flight Centre’s and Skyscanner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Flight Centre**: Measured on the search term “flight centre”. - **Skyscanner**: Measured on the search term “skyscanner”. - [Flight Centre profile](/demand/au/brands/flight-centre) - [Skyscanner profile](/demand/au/brands/skyscanner) - [All online travel agencies in Australia](/demand/au/categories/au-online-travel-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Flight Centre or Skyscanner more popular in search? In September 2026, Skyscanner had more branded searches than Flight Centre among online travel agencies in Australia. Skyscanner had about 1.2 million branded searches, while Flight Centre had 550,000. Skyscanner made up 37.6% of all online travel agency searches we track, and Flight Centre accounted for 16.9%. ## Cite this page Brandwave. "Flight Centre vs Skyscanner: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/flight-centre-vs-skyscanner This page is also available as HTML at https://gobrandwave.com/demand/au/compare/flight-centre-vs-skyscanner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.