--- title: "Fisher-Price vs Hot Wheels: Which is searched more in Australia?" description: "Is Fisher-Price or Hot Wheels more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/fisher-price-vs-hot-wheels" publisher: "Brandwave" --- # Fisher-Price vs Hot Wheels: Which is searched more in Australia? Is Fisher-Price or Hot Wheels more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher-Price and Hot Wheels - **Competitive set**: Toy brands - **Market**: Australia - **Month measured**: Sep 2026 - **Fisher-Price Share of Search**: 0.84% - **Hot Wheels Share of Search**: 5.2% ## Is Fisher-Price or Hot Wheels more popular in search? - In September 2026, Hot Wheels had more branded searches than Fisher-Price among toy brands in Australia. Hot Wheels had about 22,200 branded searches, while Fisher-Price had 3,600. Hot Wheels made up 5.2% of all toy brand searches we track, and Fisher-Price accounted for 0.84%. - Hot Wheels was ahead of Fisher-Price in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher-Price’s share of searches among toy brands in Australia moved from 1.2% to 0.84%, and its estimated monthly branded searches moved from 5.4K to 3.6K. - Across the 12 months ending September 2026, Hot Wheels’ share of searches among toy brands in Australia moved from 6% to 5.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hot Wheels was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fisher-Price was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hot Wheels was listed before Fisher-Price in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LEGO | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hot Wheels | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Barbie | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Playmobil | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Squishmallows | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Fisher-Price | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Hasbro | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | VTech | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Nerf | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Connetix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MAGNA-TILES | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Melissa & Doug | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ravensburger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tender Leaf Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toy brands - Asked ChatGPT "What are the most popular toy brands in Australia?": 1. LEGO, 2. Barbie, 3. Hot Wheels, 4. Playmobil, 5. Squishmallows, 6. Fisher-Price, 7. Hasbro, 8. VTech, 9. Nerf - Asked ChatGPT "What are the best educational toys for toddlers?": 1. LEGO - Asked ChatGPT "Which toys do kids want most this year?": 1. LEGO - Searched Google, AI Overview "toys": 1. LEGO, 2. Hot Wheels - Searched Google, AI Overview "kids toys": named none of the brands we track Not named in any answer: Connetix, MAGNA-TILES, Melissa & Doug, Ravensburger and Tender Leaf Toys. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia toy brands in September 2026? - In September 2026, Hot Wheels gained share of searches among toy brands in Australia, from 4.5% to 5.2%. - In September 2026, Fisher-Price fell from 8th to 9th among toy brands in Australia. ## Month by month | Month | Fisher-Price estimated searches | Fisher-Price Share of Search | Fisher-Price rank | Hot Wheels estimated searches | Hot Wheels Share of Search | Hot Wheels rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 1.2% | 7 | 27.1K | 6% | 4 | | Nov 2025 | 8.1K | 1.2% | 8 | 33.1K | 5% | 4 | | Dec 2025 | 6.6K | 0.9% | 8 | 33.1K | 4.5% | 4 | | Jan 2026 | 3.6K | 0.63% | 9 | 22.2K | 3.9% | 4 | | Feb 2026 | 3.6K | 0.88% | 9 | 18.1K | 4.4% | 4 | | Mar 2026 | 4.4K | 1.1% | 7 | 22.2K | 5.3% | 3 | | Apr 2026 | 4.4K | 1.1% | 7 | 18.1K | 4.4% | 4 | | May 2026 | 4.4K | 1.1% | 7 | 18.1K | 4.4% | 4 | | Jun 2026 | 4.4K | 1% | 8 | 22.2K | 5.2% | 4 | | Jul 2026 | 3.6K | 0.85% | 11 | 18.1K | 4.3% | 4 | | Aug 2026 | 4.4K | 0.89% | 8 | 22.2K | 4.5% | 3 | | Sep 2026 | 3.6K | 0.84% | 9 | 22.2K | 5.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher-Price’s and Hot Wheels’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher-Price**: Measured on the search term “fisher price”. - **Hot Wheels**: Measured on the search term “hot wheels”. - [Fisher-Price profile](/demand/au/brands/fisher-price) - [Hot Wheels profile](/demand/au/brands/hot-wheels) - [All toy brands in Australia](/demand/au/categories/au-toy-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher-Price or Hot Wheels more popular in search? In September 2026, Hot Wheels had more branded searches than Fisher-Price among toy brands in Australia. Hot Wheels had about 22,200 branded searches, while Fisher-Price had 3,600. Hot Wheels made up 5.2% of all toy brand searches we track, and Fisher-Price accounted for 0.84%. ## Cite this page Brandwave. "Fisher-Price vs Hot Wheels: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/fisher-price-vs-hot-wheels This page is also available as HTML at https://gobrandwave.com/demand/au/compare/fisher-price-vs-hot-wheels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.