--- title: "Fisher & Paykel vs Smeg: Which is searched more in Australia?" description: "Is Fisher & Paykel or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/fisher-and-paykel-vs-smeg" publisher: "Brandwave" --- # Fisher & Paykel vs Smeg: Which is searched more in Australia? Is Fisher & Paykel or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and Smeg - **Competitive set**: Fridge brands - **Market**: Australia - **Month measured**: Sep 2026 - **Fisher & Paykel Share of Search**: 14.3% - **Smeg Share of Search**: 6.4% ## Is Fisher & Paykel or Smeg more popular in search? - In September 2026, Fisher & Paykel had more branded searches than Smeg among fridge brands in Australia. Fisher & Paykel had about 14,800 branded searches, while Smeg had 6,600. Fisher & Paykel made up 14.3% of all fridge brand searches we track, and Smeg accounted for 6.4%. - Fisher & Paykel was ahead of Smeg in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge brands in Australia moved from 14.4% to 14.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, Smeg’s share of searches among fridge brands in Australia held steady at 6.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Smeg did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mitsubishi Electric | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Westinghouse | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher & Paykel | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Hisense | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liebherr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge brands - Asked ChatGPT "What's the best fridge brand in Australia?": 1. Mitsubishi Electric, 2. LG, 3. Westinghouse, 4. Fisher & Paykel, 5. Samsung - Asked ChatGPT "Which fridge should I buy for a family in Australia?": 1. Mitsubishi Electric, 2. Haier, 3. Westinghouse, 4. LG - Asked ChatGPT "What's the most reliable fridge brand?": 1. Mitsubishi Electric, 2. LG, 3. Samsung, 4. Fisher & Paykel, 5. Westinghouse - Searched Google, AI Overview "best fridge": 1. LG, 2. Fisher & Paykel, 3. Westinghouse, 4. Haier, 5. Mitsubishi Electric - Searched Google, AI Overview "fridge": 1. Haier, 2. Hisense Not named in any answer: CHiQ, Smeg, Electrolux, Liebherr, Bosch, Miele and Beko. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia fridge brands in September 2026? - In September 2026, Smeg lost share of searches among fridge brands in Australia, from 7.8% to 6.4%. - Estimated monthly branded searches for Fisher & Paykel in Australia fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 14.4% | 1 | 8.1K | 6.4% | 9 | | Nov 2025 | 22.2K | 14.2% | 1 | 8.1K | 5.2% | 9 | | Dec 2025 | 14.8K | 11% | 5 | 6.6K | 4.9% | 9 | | Jan 2026 | 18.1K | 12.8% | 1 | 8.1K | 5.7% | 9 | | Feb 2026 | 14.8K | 12.6% | 1 | 6.6K | 5.6% | 9 | | Mar 2026 | 18.1K | 14.7% | 1 | 6.6K | 5.3% | 9 | | Apr 2026 | 14.8K | 13.7% | 1 | 6.6K | 6.1% | 9 | | May 2026 | 22.2K | 18.7% | 1 | 6.6K | 5.6% | 9 | | Jun 2026 | 27.1K | 21% | 1 | 6.6K | 5.1% | 9 | | Jul 2026 | 14.8K | 14.4% | 1 | 6.6K | 6.4% | 9 | | Aug 2026 | 14.8K | 14.2% | 1 | 8.1K | 7.8% | 8 | | Sep 2026 | 14.8K | 14.3% | 1 | 6.6K | 6.4% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search term “fisher and paykel fridge”. - **Smeg**: Measured on the search term “smeg fridge”. - [Fisher & Paykel profile](/demand/au/brands/fisher-and-paykel) - [Smeg profile](/demand/au/brands/smeg) - [All fridge brands in Australia](/demand/au/categories/au-fridge-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher & Paykel or Smeg more popular in search? In September 2026, Fisher & Paykel had more branded searches than Smeg among fridge brands in Australia. Fisher & Paykel had about 14,800 branded searches, while Smeg had 6,600. Fisher & Paykel made up 14.3% of all fridge brand searches we track, and Smeg accounted for 6.4%. ## Cite this page Brandwave. "Fisher & Paykel vs Smeg: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/fisher-and-paykel-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/au/compare/fisher-and-paykel-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.