--- title: "Finlandia vs Russian Standard: Which is searched more in Australia?" description: "Is Finlandia or Russian Standard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/finlandia-vodka-vs-russian-standard" publisher: "Brandwave" --- # Finlandia vs Russian Standard: Which is searched more in Australia? Is Finlandia or Russian Standard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Finlandia and Russian Standard - **Competitive set**: Vodka brands - **Market**: Australia - **Month measured**: Sep 2026 - **Finlandia Share of Search**: 0.65% - **Russian Standard Share of Search**: 1.2% ## Is Finlandia or Russian Standard more popular in search? - In September 2026, Russian Standard had more branded searches than Finlandia among vodka brands in Australia. Russian Standard had about 720 branded searches, while Finlandia had 390. Russian Standard made up 1.2% of all vodka brand searches we track, and Finlandia accounted for 0.65%. - The lead changed hands 3 times in the 12 months ending September 2026: Russian Standard took it in February 2026, Finlandia took it in April 2026, Russian Standard took it in May 2026. - Across the 12 months ending September 2026, Finlandia’s share of searches among vodka brands in Australia moved from 1.3% to 0.65%, and its estimated monthly branded searches moved from 590 to 390. - Across the 12 months ending September 2026, Russian Standard’s share of searches among vodka brands in Australia moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 590 to 720. ## Top vodka brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Finlandia was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Russian Standard was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Finlandia was listed before Russian Standard in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Absolut | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Grey Goose | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Belvedere | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Ketel One | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Haku | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Finlandia | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Smirnoff | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Russian Standard | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Skyy | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Cîroc | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stolichnaya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about vodka brands - Asked ChatGPT "Which vodka should I buy in Australia?": 1. Absolut, 2. Haku, 3. Grey Goose - Asked ChatGPT "What are the best vodka brands?": 1. Belvedere, 2. Grey Goose, 3. Ketel One, 4. Absolut, 5. Finlandia, 6. Russian Standard - Asked ChatGPT "What's the best vodka for cocktails?": 1. Absolut, 2. Ketel One, 3. Finlandia, 4. Grey Goose, 5. Smirnoff - Searched Google, AI Overview "best vodka": 1. Belvedere, 2. Grey Goose, 3. Haku, 4. Ketel One, 5. Absolut, 6. Smirnoff Not named in any answer: Skyy, Cîroc and Stolichnaya. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia vodka brands in September 2026? - In September 2026, Russian Standard lost share of searches among vodka brands in Australia, from 1.7% to 1.2%. - Estimated monthly branded searches for Finlandia in Australia fell 33.9% over 12 measured months, from 590 to 390 in September 2026. ## Month by month | Month | Finlandia estimated searches | Finlandia Share of Search | Finlandia rank | Russian Standard estimated searches | Russian Standard Share of Search | Russian Standard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 1.3% | 9 | 590 | 1.3% | 10 | | Nov 2025 | 590 | 1.3% | 10 | 590 | 1.3% | 11 | | Dec 2025 | 880 | 1.3% | 9 | 880 | 1.3% | 10 | | Jan 2026 | 590 | 1.3% | 10 | 480 | 1.1% | 11 | | Feb 2026 | 390 | 0.99% | 11 | 590 | 1.5% | 8 | | Mar 2026 | 480 | 1.1% | 9 | 590 | 1.3% | 8 | | Apr 2026 | 590 | 1.3% | 8 | 480 | 1% | 10 | | May 2026 | 480 | 1% | 11 | 720 | 1.5% | 9 | | Jun 2026 | 390 | 0.79% | 11 | 880 | 1.8% | 8 | | Jul 2026 | 480 | 0.94% | 10 | 880 | 1.7% | 8 | | Aug 2026 | 480 | 0.94% | 11 | 880 | 1.7% | 8 | | Sep 2026 | 390 | 0.65% | 11 | 720 | 1.2% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Finlandia’s and Russian Standard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Finlandia**: Measured on the search term “finlandia vodka”. - **Russian Standard**: Measured on the search term “russian standard vodka”. - [Finlandia profile](/demand/au/brands/finlandia-vodka) - [Russian Standard profile](/demand/au/brands/russian-standard) - [All vodka brands in Australia](/demand/au/categories/au-vodka-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Finlandia or Russian Standard more popular in search? In September 2026, Russian Standard had more branded searches than Finlandia among vodka brands in Australia. Russian Standard had about 720 branded searches, while Finlandia had 390. Russian Standard made up 1.2% of all vodka brand searches we track, and Finlandia accounted for 0.65%. ## Cite this page Brandwave. "Finlandia vs Russian Standard: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/finlandia-vodka-vs-russian-standard This page is also available as HTML at https://gobrandwave.com/demand/au/compare/finlandia-vodka-vs-russian-standard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.