--- title: "Finlandia vs Haku: Which is searched more in Australia?" description: "Is Finlandia or Haku more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/finlandia-vodka-vs-haku-vodka" publisher: "Brandwave" --- # Finlandia vs Haku: Which is searched more in Australia? Is Finlandia or Haku more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Finlandia and Haku - **Competitive set**: Vodka brands - **Market**: Australia - **Month measured**: Sep 2026 - **Finlandia Share of Search**: 0.65% - **Haku Share of Search**: 3.2% ## Is Finlandia or Haku more popular in search? - In September 2026, Haku had more branded searches than Finlandia among vodka brands in Australia. Haku had about 1,900 branded searches, while Finlandia had 390. Haku made up 3.2% of all vodka brand searches we track, and Finlandia accounted for 0.65%. - Haku was ahead of Finlandia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Finlandia’s share of searches among vodka brands in Australia moved from 1.3% to 0.65%, and its estimated monthly branded searches moved from 590 to 390. - Across the 12 months ending September 2026, Haku’s share of searches among vodka brands in Australia moved from 4% to 3.2%, and its estimated monthly branded searches held steady at 1.9K. ## Top vodka brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Finlandia was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Haku was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Finlandia and Haku were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Absolut | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Grey Goose | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Belvedere | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Ketel One | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Haku | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Finlandia | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Smirnoff | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Russian Standard | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Skyy | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Cîroc | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stolichnaya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about vodka brands - Asked ChatGPT "Which vodka should I buy in Australia?": 1. Absolut, 2. Haku, 3. Grey Goose - Asked ChatGPT "What are the best vodka brands?": 1. Belvedere, 2. Grey Goose, 3. Ketel One, 4. Absolut, 5. Finlandia, 6. Russian Standard - Asked ChatGPT "What's the best vodka for cocktails?": 1. Absolut, 2. Ketel One, 3. Finlandia, 4. Grey Goose, 5. Smirnoff - Searched Google, AI Overview "best vodka": 1. Belvedere, 2. Grey Goose, 3. Haku, 4. Ketel One, 5. Absolut, 6. Smirnoff Not named in any answer: Skyy, Cîroc and Stolichnaya. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia vodka brands in September 2026? - In September 2026, Haku rose from 6th to 5th among vodka brands in Australia. - Estimated monthly branded searches for Finlandia in Australia fell 33.9% over 12 measured months, from 590 to 390 in September 2026. ## Month by month | Month | Finlandia estimated searches | Finlandia Share of Search | Finlandia rank | Haku estimated searches | Haku Share of Search | Haku rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 1.3% | 9 | 1.9K | 4% | 5 | | Nov 2025 | 590 | 1.3% | 10 | 1.6K | 3.7% | 6 | | Dec 2025 | 880 | 1.3% | 9 | 2.9K | 4.3% | 6 | | Jan 2026 | 590 | 1.3% | 10 | 1.6K | 3.5% | 6 | | Feb 2026 | 390 | 0.99% | 11 | 1.3K | 3.3% | 6 | | Mar 2026 | 480 | 1.1% | 9 | 1.6K | 3.5% | 6 | | Apr 2026 | 590 | 1.3% | 8 | 1.6K | 3.5% | 6 | | May 2026 | 480 | 1% | 11 | 1.6K | 3.3% | 6 | | Jun 2026 | 390 | 0.79% | 11 | 1.6K | 3.2% | 6 | | Jul 2026 | 480 | 0.94% | 10 | 1.6K | 3.1% | 6 | | Aug 2026 | 480 | 0.94% | 11 | 1.6K | 3.1% | 6 | | Sep 2026 | 390 | 0.65% | 11 | 1.9K | 3.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Finlandia’s and Haku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Finlandia**: Measured on the search term “finlandia vodka”. - **Haku**: Measured on the search term “haku vodka”. - [Finlandia profile](/demand/au/brands/finlandia-vodka) - [Haku profile](/demand/au/brands/haku-vodka) - [All vodka brands in Australia](/demand/au/categories/au-vodka-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Finlandia or Haku more popular in search? In September 2026, Haku had more branded searches than Finlandia among vodka brands in Australia. Haku had about 1,900 branded searches, while Finlandia had 390. Haku made up 3.2% of all vodka brand searches we track, and Finlandia accounted for 0.65%. ## Cite this page Brandwave. "Finlandia vs Haku: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/finlandia-vodka-vs-haku-vodka This page is also available as HTML at https://gobrandwave.com/demand/au/compare/finlandia-vodka-vs-haku-vodka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.