--- title: "FFALCON vs Sony: Which is searched more in Australia?" description: "Is FFALCON or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ffalcon-vs-sony" publisher: "Brandwave" --- # FFALCON vs Sony: Which is searched more in Australia? Is FFALCON or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FFALCON and Sony - **Competitive set**: TV brands - **Market**: Australia - **Month measured**: Sep 2026 - **FFALCON Share of Search**: 3.1% - **Sony Share of Search**: 7% ## Is FFALCON or Sony more popular in search? - In September 2026, Sony had more branded searches than FFALCON among TV brands in Australia. Sony had about 6,600 branded searches, while FFALCON had 2,900. Sony made up 7% of all TV brand searches we track, and FFALCON accounted for 3.1%. - Sony was ahead of FFALCON in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, FFALCON’s share of searches among TV brands in Australia moved from 4.1% to 3.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, Sony’s share of searches among TV brands in Australia moved from 7.4% to 7%, and its estimated monthly branded searches held steady at 6.6K. ## Top TV brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FFALCON did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | TCL | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Hisense | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Sony | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kogan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FFALCON | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Panasonic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Philips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about TV brands - Asked ChatGPT "What's the best TV brand in Australia?": 1. Samsung, 2. LG, 3. Sony, 4. TCL, 5. Hisense - Asked ChatGPT "Which TV should I buy for the money?": 1. TCL, 2. Hisense, 3. LG - Asked ChatGPT "Which TV is best for watching sport?": 1. Samsung, 2. Hisense, 3. LG, 4. TCL - Searched Google, AI Overview "tv": 1. Samsung, 2. LG - Searched Google, AI Overview "best tv": 1. Samsung, 2. LG, 3. Sony, 4. TCL Not named in any answer: Kogan, FFALCON, Panasonic and Philips. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia TV brands in September 2026? - In September 2026, Sony lost share of searches among TV brands in Australia, from 8% to 7%. - Estimated monthly branded searches for FFALCON in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | FFALCON estimated searches | FFALCON Share of Search | FFALCON rank | Sony estimated searches | Sony Share of Search | Sony rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 4.1% | 8 | 6.6K | 7.4% | 7 | | Nov 2025 | 3.6K | 3.1% | 7 | 8.1K | 7% | 6 | | Dec 2025 | 3.6K | 3.7% | 7 | 6.6K | 6.8% | 6 | | Jan 2026 | 3.6K | 3.9% | 7 | 6.6K | 7.1% | 6 | | Feb 2026 | 2.4K | 3.3% | 7 | 5.4K | 7.3% | 6 | | Mar 2026 | 2.9K | 3.6% | 7 | 6.6K | 8.2% | 6 | | Apr 2026 | 2.9K | 3.6% | 7 | 6.6K | 8.2% | 6 | | May 2026 | 2.9K | 3.6% | 7 | 6.6K | 8.3% | 6 | | Jun 2026 | 2.9K | 3% | 7 | 8.1K | 8.3% | 6 | | Jul 2026 | 3.6K | 4% | 7 | 6.6K | 7.4% | 6 | | Aug 2026 | 2.9K | 3.5% | 7 | 6.6K | 8% | 6 | | Sep 2026 | 2.9K | 3.1% | 7 | 6.6K | 7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using FFALCON’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FFALCON**: Measured on the search term “ffalcon tv”. - **Sony**: Measured on the search term “sony tv”. - [FFALCON profile](/demand/au/brands/ffalcon) - [Sony profile](/demand/au/brands/sony) - [All TV brands in Australia](/demand/au/categories/au-tv-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FFALCON or Sony more popular in search? In September 2026, Sony had more branded searches than FFALCON among TV brands in Australia. Sony had about 6,600 branded searches, while FFALCON had 2,900. Sony made up 7% of all TV brand searches we track, and FFALCON accounted for 3.1%. ## Cite this page Brandwave. "FFALCON vs Sony: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ffalcon-vs-sony This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ffalcon-vs-sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.