--- title: "Fergus vs ServiceM8: Which is searched more in Australia?" description: "Is Fergus or ServiceM8 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trade job management software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/fergus-vs-servicem8" publisher: "Brandwave" --- # Fergus vs ServiceM8: Which is searched more in Australia? Is Fergus or ServiceM8 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trade job management software set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fergus and ServiceM8 - **Competitive set**: Trade job management software - **Market**: Australia - **Month measured**: Sep 2026 - **Fergus Share of Search**: 0.53% - **ServiceM8 Share of Search**: 40.8% ## Is Fergus or ServiceM8 more popular in search? - In September 2026, ServiceM8 had more branded searches than Fergus among trade job management software in Australia. ServiceM8 had about 27,100 branded searches, while Fergus had 350. ServiceM8 made up 40.8% of all trade job management software searches we track, and Fergus accounted for 0.53%. - ServiceM8 was ahead of Fergus in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fergus’ share of searches among trade job management software in Australia moved from 0.75% to 0.53%, and its estimated monthly branded searches moved from 430 to 350. - Across the 12 months ending September 2026, ServiceM8’s share of searches among trade job management software in Australia moved from 38.7% to 40.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K. ## Top trade job management software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ServiceM8 appeared in all five answers. Fergus was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ServiceM8 was listed before Fergus in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tradify | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ServiceM8 | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fergus | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Simpro | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | AroFlo | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Jobber | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about trade job management software - Asked ChatGPT "Which job management software should my trade business use in Australia?": 1. Tradify, 2. ServiceM8, 3. AroFlo, 4. Simpro - Asked ChatGPT "What are the best job management apps for tradies in Australia?": 1. ServiceM8, 2. Tradify, 3. Fergus, 4. AroFlo, 5. Simpro - Asked ChatGPT "What's the best job management software in Australia for a small plumbing business?": 1. Tradify, 2. ServiceM8, 3. Fergus, 4. AroFlo - Searched Google, AI Overview "job management software": 1. Tradify, 2. Fergus, 3. ServiceM8, 4. Simpro, 5. AroFlo - Searched Google, AI Overview "tradie app": 1. Tradify, 2. ServiceM8, 3. Simpro, 4. Fergus Not named in any answer: Jobber. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia trade job management software in September 2026? - In September 2026, ServiceM8 overtook Jobber to become the leader among trade job management software in Australia, with 40.8% of the searches. - Estimated monthly branded searches for Fergus in Australia fell 18.6% over 12 measured months, from 430 to 350 in September 2026. ## Month by month | Month | Fergus estimated searches | Fergus Share of Search | Fergus rank | ServiceM8 estimated searches | ServiceM8 Share of Search | ServiceM8 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 430 | 0.75% | 6 | 22.2K | 38.7% | 1 | | Nov 2025 | 500 | 0.87% | 6 | 22.2K | 38.6% | 1 | | Dec 2025 | 390 | 0.82% | 6 | 18.1K | 38% | 1 | | Jan 2026 | 500 | 0.83% | 6 | 22.2K | 36.9% | 1 | | Feb 2026 | 570 | 0.9% | 6 | 22.2K | 34.9% | 1 | | Mar 2026 | 530 | 0.74% | 6 | 27.1K | 38% | 1 | | Apr 2026 | 410 | 0.64% | 6 | 22.2K | 34.6% | 1 | | May 2026 | 460 | 0.72% | 6 | 22.2K | 34.6% | 1 | | Jun 2026 | 460 | 0.67% | 6 | 27.1K | 39.6% | 1 | | Jul 2026 | 430 | 0.63% | 6 | 27.1K | 39.7% | 1 | | Aug 2026 | 480 | 0.31% | 6 | 27.1K | 17.4% | 2 | | Sep 2026 | 350 | 0.53% | 6 | 27.1K | 40.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Fergus’ and ServiceM8’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fergus**: Measured on the search terms “fergus app” and “fergus software”, summed into one figure. - **ServiceM8**: Measured on the search terms “service m8” and “servicem8”, summed into one figure. - [Fergus profile](/demand/au/brands/fergus) - [ServiceM8 profile](/demand/au/brands/servicem8) - [All trade job management software in Australia](/demand/au/categories/au-trade-job-management-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fergus or ServiceM8 more popular in search? In September 2026, ServiceM8 had more branded searches than Fergus among trade job management software in Australia. ServiceM8 had about 27,100 branded searches, while Fergus had 350. ServiceM8 made up 40.8% of all trade job management software searches we track, and Fergus accounted for 0.53%. ## Cite this page Brandwave. "Fergus vs ServiceM8: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/fergus-vs-servicem8 This page is also available as HTML at https://gobrandwave.com/demand/au/compare/fergus-vs-servicem8. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.