---
title: "Felix vs Telstra: Which is searched more in Australia?"
description: "Is Felix or Telstra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/felix-mobile-vs-telstra"
publisher: "Brandwave"
---

# Felix vs Telstra: Which is searched more in Australia?

Is Felix or Telstra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Felix and Telstra
- **Competitive set**: Mobile providers
- **Market**: Australia
- **Month measured**: Sep 2026
- **Felix Share of Search**: 4%
- **Telstra Share of Search**: 5.5%

## Is Felix or Telstra more popular in search?

- In September 2026, Telstra had more branded searches than Felix among mobile providers in Australia. Telstra had about 30,700 branded searches, while Felix had 22,200. Telstra made up 5.5% of all mobile provider searches we track, and Felix accounted for 4%.
- Telstra was ahead of Felix in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Felix’s share of searches among mobile providers in Australia held steady at 4%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Telstra’s share of searches among mobile providers in Australia moved from 5.7% to 5.5%, and its estimated monthly branded searches moved from 31.5K to 30.7K.

## How did search popularity change for Australia mobile providers in September 2026?

- In September 2026, Vodafone overtook Telstra to rank 5th among mobile providers in Australia, with 7.2% of the searches.

## Month by month

| Month | Felix estimated searches | Felix Share of Search | Felix rank | Telstra estimated searches | Telstra Share of Search | Telstra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 4% | 8 | 31.5K | 5.7% | 6 |
| Nov 2025 | 18.1K | 3% | 9 | 37.5K | 6.2% | 6 |
| Dec 2025 | 18.1K | 3.2% | 8 | 30.7K | 5.5% | 6 |
| Jan 2026 | 18.1K | 3.1% | 8 | 31.5K | 5.5% | 6 |
| Feb 2026 | 18.1K | 3.5% | 8 | 31.5K | 6% | 6 |
| Mar 2026 | 22.2K | 3.9% | 8 | 37.5K | 6.6% | 5 |
| Apr 2026 | 27.1K | 4.8% | 7 | 30.7K | 5.5% | 5 |
| May 2026 | 27.1K | 4.9% | 7 | 30.7K | 5.5% | 5 |
| Jun 2026 | 22.2K | 3.8% | 8 | 30.7K | 5.2% | 6 |
| Jul 2026 | 27.1K | 4.6% | 7 | 31.5K | 5.4% | 5 |
| Aug 2026 | 22.2K | 4.1% | 8 | 30K | 5.5% | 5 |
| Sep 2026 | 22.2K | 4% | 8 | 30.7K | 5.5% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Felix’s and Telstra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Felix**: Measured on the search term “felix mobile”.
- **Telstra**: Measured on the search terms “telstra mobile” and “telstra prepaid”, summed into one figure.

- [Felix profile](/demand/au/brands/felix-mobile)
- [Telstra profile](/demand/au/brands/telstra)
- [All mobile providers in Australia](/demand/au/categories/au-mobile-providers): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Felix or Telstra more popular in search?

In September 2026, Telstra had more branded searches than Felix among mobile providers in Australia. Telstra had about 30,700 branded searches, while Felix had 22,200. Telstra made up 5.5% of all mobile provider searches we track, and Felix accounted for 4%.

## Cite this page

Brandwave. "Felix vs Telstra: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/felix-mobile-vs-telstra

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/felix-mobile-vs-telstra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.