--- title: "Felix vs Optimum: Which is searched more in Australia?" description: "Is Felix or Optimum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/felix-cat-food-vs-optimum-pet" publisher: "Brandwave" --- # Felix vs Optimum: Which is searched more in Australia? Is Felix or Optimum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Felix and Optimum - **Competitive set**: Cat food brands - **Market**: Australia - **Month measured**: Sep 2026 - **Felix Share of Search**: 25.8% - **Optimum Share of Search**: 3.3% ## Is Felix or Optimum more popular in search? - In September 2026, Felix had more branded searches than Optimum among cat food brands in Australia. Felix had about 14,800 branded searches, while Optimum had 1,900. Felix made up 25.8% of all cat food brand searches we track, and Optimum accounted for 3.3%. - Felix was ahead of Optimum in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Felix’s share of searches among cat food brands in Australia moved from 17.9% to 25.8%, and its estimated monthly branded searches moved from 8.1K to 14.8K. - Across the 12 months ending September 2026, Optimum’s share of searches among cat food brands in Australia moved from 4.2% to 3.3%, and its estimated monthly branded searches held steady at 1.9K. ## Top cat food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Felix was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Optimum did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Royal Canin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hill's | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Fancy Feast | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Feline Natural | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Black Hawk | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Whiskas | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Advance | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | ZIWI Peak | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Felix | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Dine | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Applaws | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Optimum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat food brands - Asked ChatGPT "What's the best cat food in Australia?": 1. Hill's, 2. Royal Canin, 3. Advance, 4. Feline Natural, 5. Black Hawk - Asked ChatGPT "Which cat food is best for an indoor cat?": 1. Royal Canin, 2. Hill's, 3. Advance - Asked ChatGPT "What's a good wet food for a fussy cat?": 1. Royal Canin, 2. Fancy Feast, 3. Applaws - Searched Google, AI Overview "cat food": 1. Whiskas, 2. Black Hawk, 3. Royal Canin, 4. Felix, 5. Fancy Feast, 6. Dine, 7. Feline Natural, 8. ZIWI Peak, 9. Hill's - Searched Google, AI Overview "best cat food": 1. Royal Canin, 2. Hill's, 3. ZIWI Peak, 4. Feline Natural, 5. Fancy Feast Not named in any answer: Optimum. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia cat food brands in September 2026? - In September 2026, Felix gained share of searches among cat food brands in Australia, from 22.8% to 25.8%. ## Month by month | Month | Felix estimated searches | Felix Share of Search | Felix rank | Optimum estimated searches | Optimum Share of Search | Optimum rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 17.9% | 1 | 1.9K | 4.2% | 7 | | Nov 2025 | 9.9K | 21.4% | 1 | 1.6K | 3.5% | 8 | | Dec 2025 | 9.9K | 21.9% | 1 | 1.3K | 2.9% | 8 | | Jan 2026 | 9.9K | 18.9% | 1 | 1.6K | 3% | 9 | | Feb 2026 | 9.9K | 21.7% | 1 | 1.3K | 2.8% | 10 | | Mar 2026 | 12.1K | 22.4% | 1 | 1.6K | 3% | 9 | | Apr 2026 | 9.9K | 19.7% | 1 | 1.6K | 3.2% | 8 | | May 2026 | 9.9K | 19% | 1 | 1.6K | 3.1% | 8 | | Jun 2026 | 12.1K | 20.8% | 2 | 1.6K | 2.8% | 8 | | Jul 2026 | 12.1K | 22.5% | 1 | 1.6K | 3% | 8 | | Aug 2026 | 12.1K | 22.8% | 1 | 1.9K | 3.6% | 8 | | Sep 2026 | 14.8K | 25.8% | 1 | 1.9K | 3.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Felix’s and Optimum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Felix**: Measured on the search term “felix cat food”. - **Optimum**: Measured on the search term “optimum cat food”. - [Felix profile](/demand/au/brands/felix-cat-food) - [Optimum profile](/demand/au/brands/optimum-pet) - [All cat food brands in Australia](/demand/au/categories/au-cat-food-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Felix or Optimum more popular in search? In September 2026, Felix had more branded searches than Optimum among cat food brands in Australia. Felix had about 14,800 branded searches, while Optimum had 1,900. Felix made up 25.8% of all cat food brand searches we track, and Optimum accounted for 3.3%. ## Cite this page Brandwave. "Felix vs Optimum: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/felix-cat-food-vs-optimum-pet This page is also available as HTML at https://gobrandwave.com/demand/au/compare/felix-cat-food-vs-optimum-pet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.