--- title: "Fantastic Furniture vs IKEA: Which is searched more in Australia?" description: "Is Fantastic Furniture or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/fantastic-furniture-vs-ikea" publisher: "Brandwave" --- # Fantastic Furniture vs IKEA: Which is searched more in Australia? Is Fantastic Furniture or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fantastic Furniture and IKEA - **Competitive set**: Furniture retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Fantastic Furniture Share of Search**: 21% - **IKEA Share of Search**: 46.6% ## Is Fantastic Furniture or IKEA more popular in search? - In September 2026, IKEA had more branded searches than Fantastic Furniture among furniture retailers in Australia. IKEA had about 1.2 million branded searches, while Fantastic Furniture had 550,000. IKEA made up 46.6% of all furniture retailer searches we track, and Fantastic Furniture accounted for 21%. - IKEA was ahead of Fantastic Furniture in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fantastic Furniture’s share of searches among furniture retailers in Australia held steady at 21%, and its estimated monthly branded searches moved from 673K to 550K. - Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in Australia moved from 46.9% to 46.6%, and its estimated monthly branded searches moved from 1.5M to 1.2M. ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fantastic Furniture was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. IKEA was listed before Fantastic Furniture in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Temple & Webster | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | IKEA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | King Living | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Amart Furniture | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Castlery | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Mocka | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Koala | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Fantastic Furniture | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Nick Scali | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Brosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about furniture retailers - Asked ChatGPT "Which furniture store should I buy a sofa from in Australia?": 1. Koala, 2. King Living, 3. IKEA - Asked ChatGPT "What are the best furniture retailers in Australia?": 1. IKEA, 2. King Living, 3. Temple & Webster, 4. Nick Scali, 5. Amart Furniture, 6. Koala, 7. Fantastic Furniture - Asked ChatGPT "What's the best online furniture store in Australia for good quality at a fair price?": 1. Temple & Webster, 2. Castlery, 3. Mocka, 4. Amart Furniture - Searched Google, AI Overview "online furniture stores": 1. Temple & Webster, 2. Mocka, 3. Castlery, 4. IKEA, 5. Amart Furniture - Searched Google, AI Overview "furniture": 1. Fantastic Furniture, 2. Amart Furniture Not named in any answer: Brosa. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia furniture retailers in September 2026? - In September 2026, Fantastic Furniture gained share of searches among furniture retailers in Australia, from 18.8% to 21%. - In September 2026, IKEA lost share of searches among furniture retailers in Australia, from 51.2% to 46.6%. ## Month by month | Month | Fantastic Furniture estimated searches | Fantastic Furniture Share of Search | Fantastic Furniture rank | IKEA estimated searches | IKEA Share of Search | IKEA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 21% | 2 | 1.5M | 46.9% | 1 | | Nov 2025 | 673K | 17.3% | 2 | 1.8M | 47.1% | 1 | | Dec 2025 | 673K | 19.1% | 2 | 1.8M | 51.9% | 1 | | Jan 2026 | 673K | 16.9% | 2 | 2.2M | 56.1% | 1 | | Feb 2026 | 550K | 19.4% | 2 | 1.5M | 52.9% | 1 | | Mar 2026 | 550K | 19% | 2 | 1.5M | 51.7% | 1 | | Apr 2026 | 550K | 17% | 2 | 1.8M | 56.6% | 1 | | May 2026 | 550K | 18.9% | 2 | 1.5M | 51.6% | 1 | | Jun 2026 | 673K | 20.8% | 2 | 1.5M | 46.4% | 1 | | Jul 2026 | 550K | 18.7% | 2 | 1.5M | 50.9% | 1 | | Aug 2026 | 550K | 18.8% | 2 | 1.5M | 51.2% | 1 | | Sep 2026 | 550K | 21% | 2 | 1.2M | 46.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Fantastic Furniture’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fantastic Furniture**: Measured on the search term “fantastic furniture”. - **IKEA**: Measured on the search term “ikea”. - [Fantastic Furniture profile](/demand/au/brands/fantastic-furniture) - [IKEA profile](/demand/au/brands/ikea) - [All furniture retailers in Australia](/demand/au/categories/au-furniture-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fantastic Furniture or IKEA more popular in search? In September 2026, IKEA had more branded searches than Fantastic Furniture among furniture retailers in Australia. IKEA had about 1.2 million branded searches, while Fantastic Furniture had 550,000. IKEA made up 46.6% of all furniture retailer searches we track, and Fantastic Furniture accounted for 21%. ## Cite this page Brandwave. "Fantastic Furniture vs IKEA: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/fantastic-furniture-vs-ikea This page is also available as HTML at https://gobrandwave.com/demand/au/compare/fantastic-furniture-vs-ikea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.