--- title: "Fancy Feast vs Hill's: Which is searched more in Australia?" description: "Is Fancy Feast or Hill's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/fancy-feast-vs-hills" publisher: "Brandwave" --- # Fancy Feast vs Hill's: Which is searched more in Australia? Is Fancy Feast or Hill's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat food brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fancy Feast and Hill's - **Competitive set**: Cat food brands - **Market**: Australia - **Month measured**: Sep 2026 - **Fancy Feast Share of Search**: 9.5% - **Hill's Share of Search**: 2.3% ## Is Fancy Feast or Hill's more popular in search? - In September 2026, Fancy Feast had more branded searches than Hill's among cat food brands in Australia. Fancy Feast had about 5,400 branded searches, while Hill's had 1,300. Fancy Feast made up 9.5% of all cat food brand searches we track, and Hill's accounted for 2.3%. - Fancy Feast was ahead of Hill's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands in Australia moved from 8.1% to 9.5%, and its estimated monthly branded searches moved from 3.6K to 5.4K. - Across the 12 months ending September 2026, Hill's’ share of searches among cat food brands in Australia moved from 3.6% to 2.3%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top cat food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hill's was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fancy Feast was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hill's was listed before Fancy Feast in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Royal Canin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hill's | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Fancy Feast | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Feline Natural | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Black Hawk | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Whiskas | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Advance | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | ZIWI Peak | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Felix | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Dine | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Applaws | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Optimum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat food brands - Asked ChatGPT "What's the best cat food in Australia?": 1. Hill's, 2. Royal Canin, 3. Advance, 4. Feline Natural, 5. Black Hawk - Asked ChatGPT "Which cat food is best for an indoor cat?": 1. Royal Canin, 2. Hill's, 3. Advance - Asked ChatGPT "What's a good wet food for a fussy cat?": 1. Royal Canin, 2. Fancy Feast, 3. Applaws - Searched Google, AI Overview "cat food": 1. Whiskas, 2. Black Hawk, 3. Royal Canin, 4. Felix, 5. Fancy Feast, 6. Dine, 7. Feline Natural, 8. ZIWI Peak, 9. Hill's - Searched Google, AI Overview "best cat food": 1. Royal Canin, 2. Hill's, 3. ZIWI Peak, 4. Feline Natural, 5. Fancy Feast Not named in any answer: Optimum. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia cat food brands in September 2026? - In September 2026, Fancy Feast gained share of searches among cat food brands in Australia, from 8.4% to 9.5%. - Estimated monthly branded searches for Hill's in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Fancy Feast estimated searches | Fancy Feast Share of Search | Fancy Feast rank | Hill's estimated searches | Hill's Share of Search | Hill's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 8.1% | 6 | 1.6K | 3.6% | 9 | | Nov 2025 | 3.6K | 8% | 6 | 1.3K | 2.9% | 10 | | Dec 2025 | 3.6K | 8.1% | 6 | 1K | 2.3% | 9 | | Jan 2026 | 4.4K | 8.6% | 6 | 1.3K | 2.6% | 9 | | Feb 2026 | 3.6K | 8.1% | 6 | 1.3K | 2.9% | 8 | | Mar 2026 | 4.4K | 8.3% | 6 | 1.6K | 3% | 8 | | Apr 2026 | 3.6K | 7.3% | 6 | 1.3K | 2.6% | 9 | | May 2026 | 4.4K | 8.6% | 6 | 1.3K | 2.5% | 9 | | Jun 2026 | 4.4K | 7.7% | 6 | 1.3K | 2.3% | 9 | | Jul 2026 | 4.4K | 8.3% | 6 | 1.3K | 2.5% | 9 | | Aug 2026 | 4.4K | 8.4% | 6 | 1.3K | 2.5% | 9 | | Sep 2026 | 5.4K | 9.5% | 6 | 1.3K | 2.3% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Fancy Feast’s and Hill's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fancy Feast**: Measured on the search term “fancy feast”. - **Hill's**: Measured on the search term “hills cat food”. - [Fancy Feast profile](/demand/au/brands/fancy-feast) - [Hill's profile](/demand/au/brands/hills) - [All cat food brands in Australia](/demand/au/categories/au-cat-food-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fancy Feast or Hill's more popular in search? In September 2026, Fancy Feast had more branded searches than Hill's among cat food brands in Australia. Fancy Feast had about 5,400 branded searches, while Hill's had 1,300. Fancy Feast made up 9.5% of all cat food brand searches we track, and Hill's accounted for 2.3%. ## Cite this page Brandwave. "Fancy Feast vs Hill's: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/fancy-feast-vs-hills This page is also available as HTML at https://gobrandwave.com/demand/au/compare/fancy-feast-vs-hills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.