--- title: "Falken vs Hankook: Which is searched more in Australia?" description: "Is Falken or Hankook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/falken-vs-hankook" publisher: "Brandwave" --- # Falken vs Hankook: Which is searched more in Australia? Is Falken or Hankook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tyre brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Falken and Hankook - **Competitive set**: Tyre brands - **Market**: Australia - **Month measured**: Sep 2026 - **Falken Share of Search**: 3.8% - **Hankook Share of Search**: 4.8% ## Is Falken or Hankook more popular in search? - In September 2026, Hankook had more branded searches than Falken among tyre brands in Australia. Hankook had about 3,600 branded searches, while Falken had 2,900. Hankook made up 4.8% of all tyre brand searches we track, and Falken accounted for 3.8%. - The lead changed hands once in the 12 months ending September 2026: Hankook took it in March 2026. - Across the 12 months ending September 2026, Falken’s share of searches among tyre brands in Australia moved from 4.2% to 3.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, Hankook’s share of searches among tyre brands in Australia moved from 4.2% to 4.8%, and its estimated monthly branded searches held steady at 3.6K. ## Top tyre brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Falken and Hankook were each mentioned in one out of three: in one of the three ChatGPT answers. Falken and Hankook were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Michelin | 1st | 2 of 3 | 2 of 3 | | Bridgestone | 2nd | 3 of 3 | 3 of 3 | | Continental | 3rd | 2 of 3 | 2 of 3 | | Goodyear | 4th | 1 of 3 | 1 of 3 | | Falken | 4th | 1 of 3 | 1 of 3 | | Pirelli | 6th | 1 of 3 | 1 of 3 | | Hankook | 7th | 1 of 3 | 1 of 3 | | Kumho | Not ranked | 0 of 3 | 0 of 3 | | Yokohama | Not ranked | 0 of 3 | 0 of 3 | | Toyo Tires | Not ranked | 0 of 3 | 0 of 3 | | Dunlop | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about tyre brands - Asked ChatGPT "What's the best tyre brand in Australia?": 1. Michelin, 2. Bridgestone, 3. Continental, 4. Pirelli, 5. Hankook - Asked ChatGPT "Which car tyres last the longest?": 1. Goodyear, 2. Michelin, 3. Continental, 4. Bridgestone - Asked ChatGPT "Which tyres are best for a 4WD?": 1. Falken, 2. Bridgestone Not named in any answer: Kumho, Yokohama, Toyo Tires and Dunlop. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia tyre brands in September 2026? - In September 2026, Falken rose from 11th to 10th among tyre brands in Australia. ## Month by month | Month | Falken estimated searches | Falken Share of Search | Falken rank | Hankook estimated searches | Hankook Share of Search | Hankook rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 4.2% | 10 | 3.6K | 4.2% | 11 | | Nov 2025 | 3.6K | 4.1% | 8 | 3.6K | 4.1% | 9 | | Dec 2025 | 2.9K | 3.8% | 10 | 2.9K | 3.8% | 11 | | Jan 2026 | 3.6K | 4.2% | 9 | 3.6K | 4.2% | 10 | | Feb 2026 | 3.6K | 4.7% | 9 | 2.9K | 3.7% | 11 | | Mar 2026 | 2.9K | 3.4% | 11 | 3.6K | 4.2% | 9 | | Apr 2026 | 2.9K | 3.9% | 11 | 3.6K | 4.9% | 9 | | May 2026 | 2.9K | 3.8% | 11 | 3.6K | 4.7% | 9 | | Jun 2026 | 3.6K | 4.1% | 9 | 3.6K | 4.1% | 10 | | Jul 2026 | 2.9K | 3.4% | 10 | 2.9K | 3.4% | 11 | | Aug 2026 | 2.9K | 3.7% | 11 | 3.6K | 4.5% | 9 | | Sep 2026 | 2.9K | 3.8% | 10 | 3.6K | 4.8% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Falken’s and Hankook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Falken**: Measured on the search term “falken tyres”. - **Hankook**: Measured on the search term “hankook tyres”. - [Falken profile](/demand/au/brands/falken) - [Hankook profile](/demand/au/brands/hankook) - [All tyre brands in Australia](/demand/au/categories/au-tyre-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Falken or Hankook more popular in search? In September 2026, Hankook had more branded searches than Falken among tyre brands in Australia. Hankook had about 3,600 branded searches, while Falken had 2,900. Hankook made up 4.8% of all tyre brand searches we track, and Falken accounted for 3.8%. ## Cite this page Brandwave. "Falken vs Hankook: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/falken-vs-hankook This page is also available as HTML at https://gobrandwave.com/demand/au/compare/falken-vs-hankook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.