--- title: "Extra vs Hubba Bubba: Which is searched more in Australia?" description: "Is Extra or Hubba Bubba more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/extra-vs-hubba-bubba" publisher: "Brandwave" --- # Extra vs Hubba Bubba: Which is searched more in Australia? Is Extra or Hubba Bubba more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chewing gum and mint brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Extra and Hubba Bubba - **Competitive set**: Chewing gum and mint brands - **Market**: Australia - **Month measured**: Sep 2026 - **Extra Share of Search**: 17.5% - **Hubba Bubba Share of Search**: 14.3% ## Is Extra or Hubba Bubba more popular in search? - In September 2026, Extra had more branded searches than Hubba Bubba among chewing gum and mint brands in Australia. Extra had about 5,400 branded searches, while Hubba Bubba had 4,400. Extra made up 17.5% of all chewing gum and mint brand searches we track, and Hubba Bubba accounted for 14.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Hubba Bubba took it in December 2025, Extra took it in March 2026. - Across the 12 months ending September 2026, Extra’s share of searches among chewing gum and mint brands in Australia moved from 16.5% to 17.5%, and its estimated monthly branded searches moved from 4.4K to 5.4K. - Across the 12 months ending September 2026, Hubba Bubba’s share of searches among chewing gum and mint brands in Australia moved from 13.5% to 14.3%, and its estimated monthly branded searches moved from 3.6K to 4.4K. ## Top chewing gum and mint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Extra was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Hubba Bubba was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Extra was listed before Hubba Bubba in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eclipse | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Extra | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Mentos | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Tic Tac | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Trident | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Hubba Bubba | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Juicy Fruit | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Airwaves | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about chewing gum and mint brands - Asked ChatGPT "Which chewing gum should I buy?": 1. Extra - Asked ChatGPT "What are the best chewing gum brands?": 1. Extra, 2. Trident, 3. Mentos, 4. Hubba Bubba - Asked ChatGPT "What are the best mints for fresh breath?": 1. Eclipse, 2. Tic Tac - Searched Google, AI Overview "mints": 1. Eclipse, 2. Extra, 3. Mentos, 4. Tic Tac Not named in any answer: Juicy Fruit and Airwaves. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia chewing gum and mint brands in September 2026? - In September 2026, Extra overtook Eclipse to rank 3rd among chewing gum and mint brands in Australia, with 17.5% of the searches. - In September 2026, Hubba Bubba lost share of searches among chewing gum and mint brands in Australia, from 16.5% to 14.3%. ## Month by month | Month | Extra estimated searches | Extra Share of Search | Extra rank | Hubba Bubba estimated searches | Hubba Bubba Share of Search | Hubba Bubba rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 16.5% | 3 | 3.6K | 13.5% | 5 | | Nov 2025 | 4.4K | 17.3% | 3 | 3.6K | 14.2% | 5 | | Dec 2025 | 2.9K | 14.7% | 5 | 3.6K | 18.2% | 3 | | Jan 2026 | 3.6K | 17.4% | 3 | 3.6K | 17.4% | 4 | | Feb 2026 | 3.6K | 16.1% | 4 | 3.6K | 16.1% | 5 | | Mar 2026 | 4.4K | 18.2% | 3 | 3.6K | 14.9% | 5 | | Apr 2026 | 4.4K | 19.1% | 1 | 4.4K | 19.1% | 2 | | May 2026 | 5.4K | 19.9% | 2 | 4.4K | 16.2% | 4 | | Jun 2026 | 4.4K | 17.6% | 3 | 4.4K | 17.6% | 4 | | Jul 2026 | 4.4K | 17% | 4 | 4.4K | 17% | 5 | | Aug 2026 | 5.4K | 16.5% | 4 | 5.4K | 16.5% | 5 | | Sep 2026 | 5.4K | 17.5% | 3 | 4.4K | 14.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Extra’s and Hubba Bubba’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Extra**: Measured on the search term “extra gum”. - **Hubba Bubba**: Measured on the search term “hubba bubba”. - [Extra profile](/demand/au/brands/extra) - [Hubba Bubba profile](/demand/au/brands/hubba-bubba) - [All chewing gum and mint brands in Australia](/demand/au/categories/au-chewing-gum-and-mint-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Extra or Hubba Bubba more popular in search? In September 2026, Extra had more branded searches than Hubba Bubba among chewing gum and mint brands in Australia. Extra had about 5,400 branded searches, while Hubba Bubba had 4,400. Extra made up 17.5% of all chewing gum and mint brand searches we track, and Hubba Bubba accounted for 14.3%. ## Cite this page Brandwave. "Extra vs Hubba Bubba: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/extra-vs-hubba-bubba This page is also available as HTML at https://gobrandwave.com/demand/au/compare/extra-vs-hubba-bubba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.