--- title: "Event Cinemas vs Hoyts: Which is searched more in Australia?" description: "Is Event Cinemas or Hoyts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cinema chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/event-cinemas-vs-hoyts" publisher: "Brandwave" --- # Event Cinemas vs Hoyts: Which is searched more in Australia? Is Event Cinemas or Hoyts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cinema chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Event Cinemas and Hoyts - **Competitive set**: Cinema chains - **Market**: Australia - **Month measured**: Sep 2026 - **Event Cinemas Share of Search**: 23.7% - **Hoyts Share of Search**: 35.4% ## Is Event Cinemas or Hoyts more popular in search? - In September 2026, Hoyts had more branded searches than Event Cinemas among cinema chains in Australia. Hoyts had about 550,000 branded searches, while Event Cinemas had 368,000. Hoyts made up 35.4% of all cinema chain searches we track, and Event Cinemas accounted for 23.7%. - Hoyts was ahead of Event Cinemas in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Event Cinemas’ share of searches among cinema chains in Australia moved from 24.5% to 23.7%, and its estimated monthly branded searches held steady at 368K. - Across the 12 months ending September 2026, Hoyts’ share of searches among cinema chains in Australia moved from 36.7% to 35.4%, and its estimated monthly branded searches held steady at 550K. ## Top cinema chains in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hoyts appeared in all five answers. Event Cinemas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hoyts was listed before Event Cinemas in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hoyts | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Event Cinemas | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Reading Cinemas | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Palace Cinemas | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Village Cinemas | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about cinema chains - Asked ChatGPT "Which cinema chain should I go to in Australia?": 1. Event Cinemas, 2. Hoyts, 3. Palace Cinemas, 4. Reading Cinemas - Asked ChatGPT "What are the best cinema chains in Australia?": 1. Hoyts, 2. Event Cinemas, 3. Village Cinemas, 4. Reading Cinemas, 5. Palace Cinemas - Asked ChatGPT "What's the cheapest cinema chain in Australia?": 1. Reading Cinemas, 2. Hoyts - Searched Google, AI Overview "cinema": 1. Hoyts - Searched Google, AI Overview "movies near me": 1. Hoyts, 2. Event Cinemas, 3. Village Cinemas Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia cinema chains in September 2026? Neither Event Cinemas nor Hoyts moved beyond provider rounding among cinema chains in Sep 2026. ## Month by month | Month | Event Cinemas estimated searches | Event Cinemas Share of Search | Event Cinemas rank | Hoyts estimated searches | Hoyts Share of Search | Hoyts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 24.5% | 2 | 550K | 36.7% | 1 | | Nov 2025 | 368K | 23.4% | 2 | 550K | 34.9% | 1 | | Dec 2025 | 550K | 25.6% | 2 | 823K | 38.2% | 1 | | Jan 2026 | 450K | 23.4% | 2 | 673K | 34.9% | 1 | | Feb 2026 | 301K | 23% | 2 | 450K | 34.4% | 1 | | Mar 2026 | 368K | 21.7% | 2 | 673K | 39.6% | 1 | | Apr 2026 | 450K | 21.7% | 2 | 823K | 39.6% | 1 | | May 2026 | 450K | 21% | 2 | 823K | 38.4% | 1 | | Jun 2026 | 450K | 21.7% | 2 | 823K | 39.6% | 1 | | Jul 2026 | 550K | 25.3% | 2 | 823K | 37.8% | 1 | | Aug 2026 | 450K | 23.4% | 2 | 673K | 34.9% | 1 | | Sep 2026 | 368K | 23.7% | 2 | 550K | 35.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Event Cinemas’ and Hoyts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Event Cinemas**: Measured on the search term “event cinemas”. - **Hoyts**: Measured on the search term “hoyts”. - [Event Cinemas profile](/demand/au/brands/event-cinemas) - [Hoyts profile](/demand/au/brands/hoyts) - [All cinema chains in Australia](/demand/au/categories/au-cinema-chains): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Event Cinemas or Hoyts more popular in search? In September 2026, Hoyts had more branded searches than Event Cinemas among cinema chains in Australia. Hoyts had about 550,000 branded searches, while Event Cinemas had 368,000. Hoyts made up 35.4% of all cinema chain searches we track, and Event Cinemas accounted for 23.7%. ## Cite this page Brandwave. "Event Cinemas vs Hoyts: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/event-cinemas-vs-hoyts This page is also available as HTML at https://gobrandwave.com/demand/au/compare/event-cinemas-vs-hoyts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.